Mark Tadajewski
@mt66.bsky.social
Marketing academic. Journal editor. Teacher. Hobbies: buying books, reading books, writing papers, writing books, looking after cats, ad infinitum.
For scholarly work, check out: https://york.academia.edu/marktadajewski
For scholarly work, check out: https://york.academia.edu/marktadajewski
Reposted by Mark Tadajewski
I have documented the issue in my own research, explaining how advertisers justify not knowing how their brand budgets are helping fund fake news.
Hint: Programmatic advertising creates a black hole that marketers are not keen to open.
doi.org/10.1080/0267...
Hint: Programmatic advertising creates a black hole that marketers are not keen to open.
doi.org/10.1080/0267...
doi.org
October 3, 2025 at 1:10 PM
I have documented the issue in my own research, explaining how advertisers justify not knowing how their brand budgets are helping fund fake news.
Hint: Programmatic advertising creates a black hole that marketers are not keen to open.
doi.org/10.1080/0267...
Hint: Programmatic advertising creates a black hole that marketers are not keen to open.
doi.org/10.1080/0267...
Reposted by Mark Tadajewski
Back in February, the BBC reported how Google and Amazon are placing ads on the most horrible content.
Did digital marketers know? Apparently, no. How is it possible?
Advertisers give money to AdTech vendors, and in return, they receive a "trust me, bro" graph.
www.bbc.com/future/artic...
Did digital marketers know? Apparently, no. How is it possible?
Advertisers give money to AdTech vendors, and in return, they receive a "trust me, bro" graph.
www.bbc.com/future/artic...
How big tech's ad systems helped fund child abuse online
Some of the biggest tech companies in the world served ads on a website featuring images of child abuse, helping to fund its operations.
www.bbc.com
October 3, 2025 at 1:06 PM
Back in February, the BBC reported how Google and Amazon are placing ads on the most horrible content.
Did digital marketers know? Apparently, no. How is it possible?
Advertisers give money to AdTech vendors, and in return, they receive a "trust me, bro" graph.
www.bbc.com/future/artic...
Did digital marketers know? Apparently, no. How is it possible?
Advertisers give money to AdTech vendors, and in return, they receive a "trust me, bro" graph.
www.bbc.com/future/artic...
Reposted by Mark Tadajewski
A while ago, a report by Adalytics demonstrated that Adtech vendors are profiting from child sexual abuse material by placing ads there... brands were not aware.
How is it possible that brands did not know they are helping fund this horrible content? Good question.
adalytics.io/blog/adtech-...
How is it possible that brands did not know they are helping fund this horrible content? Good question.
adalytics.io/blog/adtech-...
Full Report - Are ad tech vendors facilitating or monitoring ads on a website that hosts Child Sexual Abuse Material ?
Ad tech vendors were seen serving ads on a website known to host child sexual abuse material
adalytics.io
October 3, 2025 at 1:03 PM
A while ago, a report by Adalytics demonstrated that Adtech vendors are profiting from child sexual abuse material by placing ads there... brands were not aware.
How is it possible that brands did not know they are helping fund this horrible content? Good question.
adalytics.io/blog/adtech-...
How is it possible that brands did not know they are helping fund this horrible content? Good question.
adalytics.io/blog/adtech-...
Reposted by Mark Tadajewski
Your ads are funding this.
Dear marketers and advertisers, every time you use your budgets to Google, Meta, TikTok, et al., you do not know and cannot know if your ads are funding this horrific content.
It is not just TikTok. See below
www.theguardian.com/technology/2...
Dear marketers and advertisers, every time you use your budgets to Google, Meta, TikTok, et al., you do not know and cannot know if your ads are funding this horrific content.
It is not just TikTok. See below
www.theguardian.com/technology/2...
TikTok ‘directs child accounts to pornographic content within a few clicks’
Despite platform’s limits on adult content, study finds it not only accessible but often suggested
www.theguardian.com
October 3, 2025 at 1:00 PM
Your ads are funding this.
Dear marketers and advertisers, every time you use your budgets to Google, Meta, TikTok, et al., you do not know and cannot know if your ads are funding this horrific content.
It is not just TikTok. See below
www.theguardian.com/technology/2...
Dear marketers and advertisers, every time you use your budgets to Google, Meta, TikTok, et al., you do not know and cannot know if your ads are funding this horrific content.
It is not just TikTok. See below
www.theguardian.com/technology/2...
Reposted by Mark Tadajewski
Follow the money
"Most brands do not want to be associated with hate speech and bot farms, but they are. It is easy to look the other way in such a technically complicated market, but marketers have a responsibility. Brands become complicit by remaining silent."
theconversation.com/disinformati...
"Most brands do not want to be associated with hate speech and bot farms, but they are. It is easy to look the other way in such a technically complicated market, but marketers have a responsibility. Brands become complicit by remaining silent."
theconversation.com/disinformati...
Disinformation is part and parcel of social media’s business model, new research shows
Deceptive content on social media is being monetised by digital platforms, advertisers, and influencers
theconversation.com
October 3, 2025 at 1:13 PM
Follow the money
"Most brands do not want to be associated with hate speech and bot farms, but they are. It is easy to look the other way in such a technically complicated market, but marketers have a responsibility. Brands become complicit by remaining silent."
theconversation.com/disinformati...
"Most brands do not want to be associated with hate speech and bot farms, but they are. It is easy to look the other way in such a technically complicated market, but marketers have a responsibility. Brands become complicit by remaining silent."
theconversation.com/disinformati...
Reposted by Mark Tadajewski
#OpenAccess Article: Gender and the marketplace: a feminist dialogical review, by Lauren Gurrieri & Jenna Drenten www.tandfonline.com/doi/full/10....
September 19, 2025 at 9:26 AM
#OpenAccess Article: Gender and the marketplace: a feminist dialogical review, by Lauren Gurrieri & Jenna Drenten www.tandfonline.com/doi/full/10....
Reposted by Mark Tadajewski
#CallForPapers Doing Impactful Marketing and Consumer Research. (Deadline 15 September 2025). Guest Editors: Chloe Steadman, Laura Reynolds & Nikos Ntounis
www.jmmnews.com/doing-impact...
www.jmmnews.com/doing-impact...
Doing Impactful Marketing and Consumer Research - Journal of Marketing Management
JMM Special Issue: Doing Impactful Marketing and Consumer Research. Guest Editors: Chloe Steadman, Laura Reynolds & Nikos Ntounis
www.jmmnews.com
July 9, 2025 at 8:45 AM
#CallForPapers Doing Impactful Marketing and Consumer Research. (Deadline 15 September 2025). Guest Editors: Chloe Steadman, Laura Reynolds & Nikos Ntounis
www.jmmnews.com/doing-impact...
www.jmmnews.com/doing-impact...
Reposted by Mark Tadajewski
#CallForPapers Reimagining Marketing in a World of Limits: Anti-consumption, Responsible Consumption, and Sufficiency. (Deadline 9 March 2026). Guest Editors: Hélène Cherrier, Amélie Guèvremont, Julien Troiville & Michael S.W. Lee
www.jmmnews.com/reimagining-...
www.jmmnews.com/reimagining-...
Reimagining Marketing in a World of Limits: Anti-consumption, Responsible Consumption, and Sufficiency - Journal of Marketing Management
JMM Special Issue: Reimagining Marketing in a World of Limits: Anti-consumption, Responsible Consumption, and Sufficiency. Guest Editors: Hélène Cherrier, Amélie Guèvremont, Julien Troiville &…
www.jmmnews.com
July 9, 2025 at 1:05 PM
#CallForPapers Reimagining Marketing in a World of Limits: Anti-consumption, Responsible Consumption, and Sufficiency. (Deadline 9 March 2026). Guest Editors: Hélène Cherrier, Amélie Guèvremont, Julien Troiville & Michael S.W. Lee
www.jmmnews.com/reimagining-...
www.jmmnews.com/reimagining-...
Reposted by Mark Tadajewski
Open Access Article: On mapping a marketing monstrosity: Barbie, Barbara and the reorientation of literary criticism, by Rachel Ashman, Stephen Brown & Anthony Patterson
www.tandfonline.com/doi/full/10....
www.tandfonline.com/doi/full/10....
July 14, 2025 at 9:19 AM
Open Access Article: On mapping a marketing monstrosity: Barbie, Barbara and the reorientation of literary criticism, by Rachel Ashman, Stephen Brown & Anthony Patterson
www.tandfonline.com/doi/full/10....
www.tandfonline.com/doi/full/10....
Reposted by Mark Tadajewski
Open Access Article: Developing a strategic typology of non-fungible tokens (NFTs), by Achilleas Boukis & Mariachiara Restuccia www.tandfonline.com/doi/full/10....
July 16, 2025 at 9:21 AM
Open Access Article: Developing a strategic typology of non-fungible tokens (NFTs), by Achilleas Boukis & Mariachiara Restuccia www.tandfonline.com/doi/full/10....
Reposted by Mark Tadajewski
Open Access Article: Strolling down memory card lane: nostalgia, age, and video game remakes, by Luke Butcher & Adrian Toh doi.org/10.1080/0267...
July 21, 2025 at 9:23 AM
Open Access Article: Strolling down memory card lane: nostalgia, age, and video game remakes, by Luke Butcher & Adrian Toh doi.org/10.1080/0267...
Reposted by Mark Tadajewski
Final Reminder! JMM Special Issue #CallForPapers: Harnessing the Power of Imagination for Good: Marketing Spells, Consumers’ Fantasies and Dreams of a Better World. (Deadline 1 September 2025). Guest Editors: Teresa Pereira Heath & Elizabeth Nixon
www.jmmnews.com/harnessing-i...
www.jmmnews.com/harnessing-i...
Harnessing the Power of Imagination for Good - Journal of Marketing Management
JMM Special Issue: Harnessing the Power of Imagination for Good: Marketing Spells, Consumers’ Fantasies and Dreams of a Better World. Guest Editors: Teresa Pereira Heath & Elizabeth Nixon
www.jmmnews.com
August 18, 2025 at 1:01 PM
Final Reminder! JMM Special Issue #CallForPapers: Harnessing the Power of Imagination for Good: Marketing Spells, Consumers’ Fantasies and Dreams of a Better World. (Deadline 1 September 2025). Guest Editors: Teresa Pereira Heath & Elizabeth Nixon
www.jmmnews.com/harnessing-i...
www.jmmnews.com/harnessing-i...
Reposted by Mark Tadajewski
Open Access Article: From participants to partners: advancing consumer involvement in transformative research, by Joan Carlini, E. J. Milne, Elizabeth Kendall, Georgia Tobiano & Rachel Muir
www.tandfonline.com/doi/full/10....
www.tandfonline.com/doi/full/10....
August 19, 2025 at 9:04 AM
Open Access Article: From participants to partners: advancing consumer involvement in transformative research, by Joan Carlini, E. J. Milne, Elizabeth Kendall, Georgia Tobiano & Rachel Muir
www.tandfonline.com/doi/full/10....
www.tandfonline.com/doi/full/10....
I was recently interviewed by Dr. Jeffrey Mishlove on his New Thinking Allowed channel, where we talked about parapsychology and marketing. You can find the episode here. I hope you like it.
youtu.be/Wpk8LPwvM04?...
youtu.be/Wpk8LPwvM04?...
Parapsychology's Influence in Marketing with Mark Tadajewski
YouTube video by New Thinking Allowed with Jeffrey Mishlove
youtu.be
August 18, 2025 at 7:05 AM
I was recently interviewed by Dr. Jeffrey Mishlove on his New Thinking Allowed channel, where we talked about parapsychology and marketing. You can find the episode here. I hope you like it.
youtu.be/Wpk8LPwvM04?...
youtu.be/Wpk8LPwvM04?...
I'm delighted to announce a forthcoming special issue of the Journal of Marketing Management on the theme of Model Selection in Marketing Research. The call for papers is here:
www.jmmnews.com/model-select...
www.jmmnews.com/model-select...
Model Selection in Marketing Research - Journal of Marketing Management
JMM Special Issue: Model Selection in Marketing Research. Guest Editors: Marko Sarstedt, Francesca Magno, Vasilica-Maria Margalina, Fabio Cassia and Christian M. Ringle
www.jmmnews.com
August 5, 2025 at 3:57 PM
I'm delighted to announce a forthcoming special issue of the Journal of Marketing Management on the theme of Model Selection in Marketing Research. The call for papers is here:
www.jmmnews.com/model-select...
www.jmmnews.com/model-select...
Jean Kilbourne is a real pioneer in marketing. She deserves much, much more attention and kudos for her significant contributions. Check this out:
www.youtube.com/watch?v=1fnK...
www.youtube.com/watch?v=1fnK...
Jean Kilbourne: "Killing Us Softly" & Pioneering Feminist Advertising Criticism
YouTube video by A History of Marketing
www.youtube.com
July 31, 2025 at 10:23 AM
Jean Kilbourne is a real pioneer in marketing. She deserves much, much more attention and kudos for her significant contributions. Check this out:
www.youtube.com/watch?v=1fnK...
www.youtube.com/watch?v=1fnK...
Reposted by Mark Tadajewski
Do you know anyone who would like to review my book for an excellent methods journals? If so please tag them or DM me. It would be perfrct for a PhD student. Info on the book here: www.routledge.com/Doing-Good-S....
Doing Good Social Science: Lessons from Immersion, Understanding Social Life and Exploring the In-between
Doing Good Social Science takes readers on a personal and thought-provoking journey and empowers readers to become unshakeable, free-thinking scholars.
Drawing from nearly two decades of experience in...
www.routledge.com
July 4, 2025 at 7:06 AM
Do you know anyone who would like to review my book for an excellent methods journals? If so please tag them or DM me. It would be perfrct for a PhD student. Info on the book here: www.routledge.com/Doing-Good-S....
This is worth a listen for those interested in marketing theory: www.youtube.com/watch?v=e9AB...
Wroe Alderson: The Forgotten Father of Modern Marketing?
YouTube video by A History of Marketing
www.youtube.com
July 10, 2025 at 7:01 PM
This is worth a listen for those interested in marketing theory: www.youtube.com/watch?v=e9AB...
Ries and Trout was probably one of the first marketing related books I read in the summer before my MSc. I'm looking forward to watching this: www.youtube.com/watch?v=zgiW...
Laura Ries; Andrew Mitrak
Laura Ries; Andrew Mitrak
May 29, 2025 at 5:53 AM
Ries and Trout was probably one of the first marketing related books I read in the summer before my MSc. I'm looking forward to watching this: www.youtube.com/watch?v=zgiW...
Laura Ries; Andrew Mitrak
Laura Ries; Andrew Mitrak
This paper engages with atmospheres and atmospherics. But rather than start with the marketing literature, I come at the topic through Mesmer via psychical research - unpacking the appearance and persistence of psychically related thinking to the present.
www.tandfonline.com/eprint/F5FWB...
www.tandfonline.com/eprint/F5FWB...
Beyond Kotler and Böhme, towards postmaterialism? Tracing neglected theorisations of atmospheres and atmospherics
In this paper, we trace the thinking around atmospheres and atmospherics. Initially our focus is upon Franz Anton Mesmer. We next examine atmosphere construction in retailing during the nineteenth ...
www.tandfonline.com
May 21, 2025 at 4:23 PM
This paper engages with atmospheres and atmospherics. But rather than start with the marketing literature, I come at the topic through Mesmer via psychical research - unpacking the appearance and persistence of psychically related thinking to the present.
www.tandfonline.com/eprint/F5FWB...
www.tandfonline.com/eprint/F5FWB...
Marketing presents itself as an off-shoot of economics - applied economics, if you like. The history of the subject is actually quite far removed from this view. It is closely aligned with psychical research, mind-reading, telepathy and phrenology: www.youtube.com/watch?v=R6pn...
Mark Tadajewski: Myth Busting, Mind Reading, and Rethinking Marketing's Origin Story
YouTube video by A History of Marketing
www.youtube.com
May 2, 2025 at 9:30 AM
Marketing presents itself as an off-shoot of economics - applied economics, if you like. The history of the subject is actually quite far removed from this view. It is closely aligned with psychical research, mind-reading, telepathy and phrenology: www.youtube.com/watch?v=R6pn...
Philip Kotler, Giana Eckhardt, Sergio Zyman, V. Kumar, Jagdish Sheth, David Aaker, and many other superstars have been on Andrew Mitrak's excellent podcast. Here's one I cannot watch or listen to, but I am very grateful to have been asked. I hope you enjoy it:
www.youtube.com/watch?v=R6pn...
www.youtube.com/watch?v=R6pn...
April 17, 2025 at 12:18 PM
Philip Kotler, Giana Eckhardt, Sergio Zyman, V. Kumar, Jagdish Sheth, David Aaker, and many other superstars have been on Andrew Mitrak's excellent podcast. Here's one I cannot watch or listen to, but I am very grateful to have been asked. I hope you enjoy it:
www.youtube.com/watch?v=R6pn...
www.youtube.com/watch?v=R6pn...
Its a blue sky start to the morning. Reading and then I'm going to listen to a couple of Ray Monk's lectures. Enjoy your day.
April 2, 2025 at 8:38 AM
Its a blue sky start to the morning. Reading and then I'm going to listen to a couple of Ray Monk's lectures. Enjoy your day.