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msr-pr.bsky.social
MSR Communications
@msr-pr.bsky.social
We love #PR, #SocialMedia & anything related to #DigitalMarketing communications. Named 2015 Best Tech PR Firm in California & Top Places to Work in PR
In an age of AI content & paid posts, authentic editorial validation matters more than ever.

Read why earned media remains your most valuable brand currency in our latest blog:

🔗: bit.ly/3Jv5tyM

#PublicRelationsAgency #TechPR #EarnedMedia
November 4, 2025 at 6:24 PM
Client Rens Troost, CTO & Founder of Rational Exponent, spoke w/ Grant Evans of The Payments Shed Podcast at Money20/20 about using AI for compliance in fintech.

In-person interviews at industry events build credibility where it matters most.

🔗Fulll interview: bit.ly/47DZjV2

#RiskManagement #AI
October 31, 2025 at 8:03 PM
Women don’t want brands to say they care—they want proof.

Fewer than 1 in 4 women trust major brands to put people before profit. Purpose only builds credibility when actions back it up.

Authenticity isn’t optional. It’s currency.

Via: http://bit.ly/47c12C3

#PublicRelations #PR #BrandTrust
Brands Fall Flat with Women
Brands have a bit of catching up to do when it comes to meeting the needs of the female audiences they target.
bit.ly
October 30, 2025 at 9:26 PM
Honored to be named a Top 10 Global Leader by 50Pros!

Proud of our team and grateful to collaborate with our clients who continue to trust us to tell their stories.

#BrandStorytelling #PublicRelationsFirm #StrategicPR #TechPR
October 13, 2025 at 10:31 PM
Good PR builds credibility.

We helped our client, Larridin share their expertise in Training Industry, positioning them as a trusted voice on AI adoption in L&D — exactly where their buyers are paying attention.

Check out the full article: bit.ly/3W14BV8

#B2B #ThoughtLeadership #PublicRelations
October 9, 2025 at 11:11 PM
Before investors see your pitch deck, they Google you.

What will they find?

Our latest blog by Account Supervisor, Trevor Turner breaks down how startups can use PR to build credibility and momentum with the signals VCs look for.

Read more: http://bit.ly/4gTVm2F

#PRForStartups
October 3, 2025 at 9:51 PM
Excited to share Class Technologies in the news. Our vertical strategy landed a Q&A in Just Auto with customer Volvo Trucks.

Customer stories like this validate Class’s approach and show how to keep virtual learners as engaged as in person.

Via: bit.ly/3IhbJcT
September 29, 2025 at 9:17 PM
This Medical Marketing and Media piece is a reminder: in healthcare, influencers can do what brands alone can’t — build trust.

We've seen this in our past campaign for a newborn probiotic where we partnered w/ influencers to build trust + authenticity in a crowded space.

via: bit.ly/45DTlUh

#PR
Why creator-first ads can help pharma combat medical misinformation online
The omnipresence of medical misinformation has fundamentally changed how certain portions of the general public approach their health and make care decisions.
https://bit.ly/45DTlUh"
September 12, 2025 at 6:05 PM
This @nytimes.com piece highlighted Gen Z’s love of “old tech.” Why did it work? Counterintuitive survey insights and results spark coverage + credibility.

Love seeing how others use surveys and data to tell a story and drive demand.

via: bit.ly/45Uv5fD

#PublicRelationsInsight #TechTrends
Opinion | Why Gen Z Is Resurrecting the 1990s
Longing for the past can be good news for the future.
bit.ly
September 5, 2025 at 5:47 PM
AI is lowering barriers and sparking a new wave of entrepreneurs.

We’ve seen this before — from dot-com cowboy coders to today’s vibe coding and know how to help brands stay credible and visible in fast moving markets.

via @washingtonpost.com : wapo.st/47dWYBC

#GenAI #StartUps #VentureCapital
Opinion | An entrepreneurial revolution is coming across America
AI has the power to democratize tech
wapo.st
August 27, 2025 at 7:34 PM
PR scoop: Nostalgia can spark buzz as seen with Thrifty Ice Cream’s plans for a comeback. The real challenge will be refreshing the brand without losing its original charm.

What do you think?

via @sfchronicle.com: bit.ly/45JMQy1
Thrifty Ice Cream is making a comeback after Rite Aid’s collapse
Thrifty Ice Cream’s new owners promise to keep the classic recipes while expanding the brand with new flavors and broader retail availability.
bit.ly
August 22, 2025 at 11:07 PM
AI headlines tend to swing between hype and doom. But in between, there are stories of AI having a positive impact.

On our latest blog, we take a look at some of the ways AI is already shaping lives in unexpected, meaningful ways.

Read more: bit.ly/3UD93bW
August 22, 2025 at 12:59 AM
@muckrack.com recently analyzed 1M+ citations from ChatGPT, Gemini, and Claude.

They found that 89% of links cited by AI came from earned media.

If you want AI to surface your brand, consistent media coverage remains essential.

Full report: bit.ly/3UgiiyG

#AI #EarnedMedia
August 8, 2025 at 6:47 PM
Good PR isn’t just about coverage. It’s about reaching the right people.

We landed our client, Class Technologies in industry publication @siliconrepublic.bsky.social, where CEO Michael Chasen shares why personalized learning is key to retention.

Read more: bit.ly/4ouMBQ4

#AI #PublicRelations
This edtech founder says better learning leads to better lives
Michael Chasen discusses the edtech space and how research teams can be empowered on their upskilling journey.
bit.ly
August 7, 2025 at 2:34 AM
AI is opening exciting new doors in brand storytelling—but how it’s used matters.

The Vogue x Guess ad discussed in this Forbes article reminds us: audience trust is built through thoughtful, well-aligned creative.

Strategic context is everything.

via: bit.ly/45y70fn
Vogue’s AI-Generated Models Spark Reader Fury And Industry Panic
Vogue’s Guess ad creates AI-generated models controversy: subscriber backlash, ethical dilemmas, sustainability wins, hybrid creativity and the future of fashion imagery.
http://bit.ly/45y70fn"
August 5, 2025 at 12:51 AM
Attention is harder to earn than ever. Launches and product news aren't enough.

So, what gets covered now? Clear, relevant, emotionally resonant stories.

Our latest blog breaks down how to pitch in a crowded media landscape.

📖 bit.ly/44WqfiK

#PR #MediaRelations #PublicRelations
August 1, 2025 at 5:31 PM
NPR is losing federal funding. Fortune laid off 10% of staff, citing AI & declining traffic.

But there’s still room for strong, well-placed stories secured with strategic PR.

Via: @latimes.com: bit.ly/3GOXmf9 + @yahoofinance.com: bit.ly/4la20Cv

#AI #PublicRelations
July 30, 2025 at 5:48 PM
Modern #PR + #marketing's storytelling can drive a brand's growth.

One example being Crumbl Cookie's TikTok centered strategy focused on:

🍪 Showing the process, not just the product
⏳ Weekly drops for urgency
🎯 Celebrity collabs for discovery

via Forbes: bit.ly/4mjKtc0

#ConsumerPR
How Crumbl Hacked The TikTok Algorithm (And Our Brains)
Crumbl, a dessert company that began in Logan, Utah, in 2017, has rapidly grown into a viral sensation. Known for its oversized treats, Crumbl's success is fundamentally tied to its digital strategy. ...
bit.ly
July 28, 2025 at 7:18 PM
PR isn't dead. It's one of the most strategic business functions in 2025.

What PR really does:

🔨 Builds credibility
📖 Shapes narratives
⚠️ Manages risk

Still think PR = press releases? Time to update your playbook. Contact us on how we can help.

via @fastcompany.com : bit.ly/4kRjZgG
PR isn't dead—it's the most strategic business function of 2025
When CMOs dismiss PR as just media relations, they're about a decade behind reality—creating massive vulnerability for their organizations.
bit.ly
July 21, 2025 at 8:06 PM
Excited to see our client, Almaden Valley Athletic Club's new program featured on @nbcbayarea.com! 🎥

Local news coverage like this is a big win in building awareness on a targeted community level.

Full interview: bit.ly/3IgBtFQ

#MediaRelations #LocalPR #PRStrategy #PRagency
Former 49er is helping Bay Area student athletes
Former 49ers player Anthony Dixon is training South Bay student athletes
bit.ly
July 9, 2025 at 6:22 PM
iOS is rolling out visual search for screenshots.

For brands, it’s another touchpoint to capture intent and turn screenshots into conversions.

Interested to see how this alters overall search traffic and consumer behavior.

via Media Post: bit.ly/44bMWz7

#PublicRelations #MarTech #SEO
June 25, 2025 at 8:38 PM
One well-placed story can go further than you think.

Thrilled to see our client, Luna Atom's piece in The Blast was syndicated in MSN and Yahoo!

MSN: bit.ly/4eaRqcm

Yahoo Entertainment: bit.ly/4nhW4K2

#PublicRelations #DigitalPR #PRagency #AI #TechPR
MSN
bit.ly
June 20, 2025 at 10:49 PM
New AP Style guidance on AI is out and the rules set a clear standard: AI isn’t human, so don’t write about it like it is.

One new rule is to avoid gendered pronouns or names when referring to an AI tool.

Via PR Daily: bit.ly/4kLtHlz

#APstyle #AI
Grammar Girl lays out new AP style rules for X, AI and more - PR Daily
Tips for tailoring your writing with precision and clarity. Whether you’re writing daily press releases or prepping for a presentation, it’s imperative to have the tools to write clearly. The Associat...
bit.ly
June 19, 2025 at 12:15 AM
New research from Tubular Labs shows long-form video can outperform shorts on TikTok and YouTube.

If you’re only posting 30-sec clips, it might be time to rethink the strategy.

Via commPRO: bit.ly/4n6dWXT
Why Short Videos Might Be Killing Your Engagement Strategy — CommPRO
New research from Tubular Labs reveals that longer-form videos are outperforming ultra-short clips across TikTok, YouTube, and Facebook—challenging everything you thought you knew about social video s...
bit.ly
June 18, 2025 at 12:45 AM
Honored to win a Communicator Award for our crisis comms work here at MSR!

When crisis hit, we helped our client lead with clarity and confidence by crafting a proactive strategy to cut through misinformation and rebuild trust.

#CrisisComms #CommunicatorAwards #PublicRelations
May 20, 2025 at 5:52 PM