Our study highlights the awareness of disinformation across societal sectors as well as the importance of tailored approaches according to sectors and specific roles. Bringing expertise from different sectors together (where it doesn't happen already) could lead to better mitigation strategies.

Experts focusing on a single feature, experts focusing mostly on features of individual disinformation pieces, experts focusing mostly on features of disinformation campaigns and experts with a multidimensional perception of disinformation.

Drawing on their perception of features of individual features of disinformation and features of disinformation campaigns, we provide a typology of disinformation foci including four major types:

While most interviewees share a similar definition of what disinformation entails, they provide very different insights into the actors, reasons, targets, audiences and processes of disinformation.

Johanna Klapproth, @zwizwasvens.bsky.social, @nilsvief.bsky.social, @boesch.bsky.social, @christianstoecker.de, @thorstenquandt.bsky.social and I conducted and analysed 58 expert interviews with politicians, the governmental sector, journalists, and representatives of private businesses.

For example, for this panel at 10:30 where @mshu.bsky.social will present our audit of the TikTok Research API and I will talk about non-consumptive research in #commsky (#ica25)