5. Useful Content Marketing: Create useful and helpful content related to your product. Like if your product is about SaaS. Create content that helps SaaS owners.

This are couple of strategies on my mind right now. Hope it should help.

4. Search engine optimization (SEO): Work on your SEO. Create quality backlinks for your product and use long tail keywords.

2. Content Marketing: Create content around your product. Create blogs articles about your product uses and benefits. Create verses content to attract your competitor users.

3. Influencer Marketing: Collaborate with influencers to promote your product to their audience.