M+R
@mrcampaigns.bsky.social
We're marketers & fundraisers who unleash the power of people to do good. We only work with nonprofits fighting for a just and sustainable world.
Website: mrss.com | Instagram: @mrcampaigns | Linktree: https://lnk.bio/hNbZ
Website: mrss.com | Instagram: @mrcampaigns | Linktree: https://lnk.bio/hNbZ
Not only does she smartly and succinctly tell you what’s most important/confounding/irksome/exciting, there’s also a spot-on example involving Popeye’s pickle menu that does not disappoint.
Read all about it here: www.mrss.com/lab/i-have-a...
Read all about it here: www.mrss.com/lab/i-have-a...
I Have a Lot of Thoughts and Feelings About This Year’s Advertising Benchmarks Data, and Now I’m Going to Tell You All of Them - M+R
We support nonprofits with ethical & effective fundraising, supporter engagement, movement building, issue advocacy, advertising, & message/brand development.
www.mrss.com
June 3, 2025 at 7:48 PM
Not only does she smartly and succinctly tell you what’s most important/confounding/irksome/exciting, there’s also a spot-on example involving Popeye’s pickle menu that does not disappoint.
Read all about it here: www.mrss.com/lab/i-have-a...
Read all about it here: www.mrss.com/lab/i-have-a...
5/ Check out the full article here: www.philanthropy.com/article/5-wa...
5 Hallmarks of a Thriving Monthly Giving Program OR 5 Ways to Ensure Monthly Giving Thrives — Despite Economic Uncertainty
As economic worries grow amid federal funding cuts and threats of a potential recession, monthly giving can provide stability for your nonprofit by creating a predictable and dependable revenue stream...
www.philanthropy.com
May 30, 2025 at 10:23 PM
5/ Check out the full article here: www.philanthropy.com/article/5-wa...
4/ The article dishes out five tips to elevate your monthly giving game:
Diversify your acquisition channels
Craft messages that that lead with impact
Offer incentives to give
Maintain consistent and thoughtful communication
Show genuine appreciation to your sustainers
Diversify your acquisition channels
Craft messages that that lead with impact
Offer incentives to give
Maintain consistent and thoughtful communication
Show genuine appreciation to your sustainers
May 30, 2025 at 10:23 PM
4/ The article dishes out five tips to elevate your monthly giving game:
Diversify your acquisition channels
Craft messages that that lead with impact
Offer incentives to give
Maintain consistent and thoughtful communication
Show genuine appreciation to your sustainers
Diversify your acquisition channels
Craft messages that that lead with impact
Offer incentives to give
Maintain consistent and thoughtful communication
Show genuine appreciation to your sustainers
3/TL;DR: monthly donors are like the reliable friends who always show up—and bring snacks.
May 30, 2025 at 10:23 PM
3/TL;DR: monthly donors are like the reliable friends who always show up—and bring snacks.
2/M+R’s Senior Vice President (and Digital Fundraising and Advocacy lead) Rachael Wolber recently shared some smarts in The Chronicle of Philanthropy about the magic of monthly donors.
May 30, 2025 at 10:23 PM
2/M+R’s Senior Vice President (and Digital Fundraising and Advocacy lead) Rachael Wolber recently shared some smarts in The Chronicle of Philanthropy about the magic of monthly donors.
📈 Avg online revenue increased by 2% in 2024, with political nonprofits seeing significant growth.
📺 Connected TV ad spending surged by 84%, now comprising 15% of fundraising ad budgets.
🎵 TikTok audiences grew by 37%, while Twitter/X saw declines.
📺 Connected TV ad spending surged by 84%, now comprising 15% of fundraising ad budgets.
🎵 TikTok audiences grew by 37%, while Twitter/X saw declines.
April 22, 2025 at 4:46 PM
📈 Avg online revenue increased by 2% in 2024, with political nonprofits seeing significant growth.
📺 Connected TV ad spending surged by 84%, now comprising 15% of fundraising ad budgets.
🎵 TikTok audiences grew by 37%, while Twitter/X saw declines.
📺 Connected TV ad spending surged by 84%, now comprising 15% of fundraising ad budgets.
🎵 TikTok audiences grew by 37%, while Twitter/X saw declines.
We've got a webinar on April 22, 1–2:30pm ET. RSVP on Zoom: bit.ly/2025benchmarkswebinar
And a release Party on April 22 at Busboys and Poets Join us in the Langston Room at Busboys and Poets (2021 14th St, NW, Washington, DC) for a live reading of the data from 4–5pm. RSVP: bit.ly/benchmarks2025
And a release Party on April 22 at Busboys and Poets Join us in the Langston Room at Busboys and Poets (2021 14th St, NW, Washington, DC) for a live reading of the data from 4–5pm. RSVP: bit.ly/benchmarks2025
2025 M+R Benchmarks Study Release Presentation + Party RSVP
The M+R Benchmarks Study will be released on Tuesday, April 22. As always, this year’s study will include a truly epic amount of data on advertising, email, mobile messaging, social media, web perform...
bit.ly
April 18, 2025 at 12:16 AM
We've got a webinar on April 22, 1–2:30pm ET. RSVP on Zoom: bit.ly/2025benchmarkswebinar
And a release Party on April 22 at Busboys and Poets Join us in the Langston Room at Busboys and Poets (2021 14th St, NW, Washington, DC) for a live reading of the data from 4–5pm. RSVP: bit.ly/benchmarks2025
And a release Party on April 22 at Busboys and Poets Join us in the Langston Room at Busboys and Poets (2021 14th St, NW, Washington, DC) for a live reading of the data from 4–5pm. RSVP: bit.ly/benchmarks2025
NYC Party on May 7 at Poets House — live reading from 4–5pm; party from 5–7pm | 10 River Terrace, New York, NY. RSVP: docs.google.com/forms/d/e/1F...
2025 M+R Benchmarks Study Release Presentation + Party RSVP
The M+R Benchmarks Study will be released on Tuesday, April 22. As always, this year’s study will include a truly epic amount of data on advertising, email, mobile messaging, social media, web perform...
docs.google.com
April 15, 2025 at 10:58 PM
NYC Party on May 7 at Poets House — live reading from 4–5pm; party from 5–7pm | 10 River Terrace, New York, NY. RSVP: docs.google.com/forms/d/e/1F...
Release Party on April 22 at Busboys and Poets
Join us in the Langston Room at Busboys and Poets (2021 14th St, NW, Washington, DC) for a live reading of the data from 4–5pm. RSVP: docs.google.com/forms/d/e/1F...
Join us in the Langston Room at Busboys and Poets (2021 14th St, NW, Washington, DC) for a live reading of the data from 4–5pm. RSVP: docs.google.com/forms/d/e/1F...
2025 M+R Benchmarks Study Release Presentation + Party RSVP
The M+R Benchmarks Study will be released on Tuesday, April 22. As always, this year’s study will include a truly epic amount of data on advertising, email, mobile messaging, social media, web perform...
docs.google.com
April 15, 2025 at 10:58 PM
Release Party on April 22 at Busboys and Poets
Join us in the Langston Room at Busboys and Poets (2021 14th St, NW, Washington, DC) for a live reading of the data from 4–5pm. RSVP: docs.google.com/forms/d/e/1F...
Join us in the Langston Room at Busboys and Poets (2021 14th St, NW, Washington, DC) for a live reading of the data from 4–5pm. RSVP: docs.google.com/forms/d/e/1F...
Our virtual launch on April 22, 1–2:30pm ET. RSVP on Zoom: us06web.zoom.us/webinar/regi...
Welcome! You are invited to join a webinar: Benchmarks 2025 Release!. After registering, you will receive a confirmation email about joining the webinar.
How do we love Benchmarks? Let me count the ways.
The M+R Benchmarks Study will be released on Tuesday, April 22. As always, this year’s study will include a truly epic amount of data on advertising,...
us06web.zoom.us
April 15, 2025 at 10:58 PM
Our virtual launch on April 22, 1–2:30pm ET. RSVP on Zoom: us06web.zoom.us/webinar/regi...