Meet Sofia Pro : share.google/Mizrdvr9iipN...

Yes, in many cases. A good typeface supports the message quietly, you notice it most when it goes wrong.

(2/2) There’s a quiet sense of pride, especially when it’s tied to a public or institutional message. So yes, it’s still exciting every single time !

(1/2) Thanks! It’s always a bit of a magical moment for me. Even after all these years, seeing one of my typefaces pop up in everyday life, especially in a major campaign like this one, still stirs something in me.

This new version of Sofia Pro will be available in April
#Typography #SofiaPro #FontDesign #TypeDesign #NewRelease #SofiaProBook #SofiaProTheVelvetEdition

🔽 💜 Printed with care !
The specimen book features 104 pages of in-depth presentation, printed on 135 gsm semi-matte paper for a smooth reading experience, with a 300 gsm coated semi-matte cover for a premium finish. #SofiaPro

🔽 💜 Here the Compact version and OpenType functions
#SofiaPro #SofiaProTheVelvetEdition

🔽 💜Now with 64 fonts across 4 styles (Normal, Narrow, Condensed and Compact) and support new languages like Greek and Vietnamese and more #SofiaPro

🔽 💜 I have affectionately named this version "The Velvet Edition", a color that evokes the new imagery and the soft, warm atmosphere of the typeface in the specimen book. (Though certain tracks from The Velvet Underground are not strangers to this feeling either.)🎶
#SofiaPro