One of the 'netizens' quoted made an unfavourable comparison to Musk robots. The account's (many) other posts consist almost exclusively of praising Chinese EVs over American ones; predicting good fortune for Chinese tech at expense of USA; ad nauseum.

Totally normal social media behaviour!

CCP media loves talking about food and infrastructure (esp. rail), so, combined with promoting 光盘, this really is a banger of a piece.

Given that the org's Twitter and Facebook handles contain 'hebeidaily' (without any apparent connection between 'daily' and their name) one would guess that this is connected to 河北日报.

Of course, it's familiar soft power-promoting fare (travel vlogs, beautiful landscapes, cute animals, funny clips), so this is very much at the softest end of the hard-soft propaganda spectrum – comparable to other nations' soft power-promoting orgs.

Link: www.youtube.com/@hebeimoment

It's called 'Hebei Moment' and claims to help viewers understand 'ever-changing contemporary China' 不断变化的当代中国.

Can't find who's behind it, but this sure looks a *lot* like 外宣 in the vein of the ICCs that China Media Project has been reporting on: chinamediaproject.org/category/goi...

Source, p.5 of PD: paper.people.com.cn/rmrb/pc/cont...

Original talk: news.gmw.cn/2025-01/18/c...

Important to note that ‘civilisation’ as 文明 can mean something quite different to what one imagines. For example, not ‘spreading rumours’ 谣言 is a common appeal in 文明 propaganda. So harassing or detaining journalists for spreading rumours might not be incompatible with being ‘civilised’ towards them.

Source: m.weibo.cn/status/51238...

More from the same campaign today, p. 6.

Source: paper.people.com.cn/rmrb/pc/cont...