Brands that are memorable and have an audience that is obsessed with them have done this one thing…

They mythologized themselves.

The same way a fantasy author weaves a narrative and builds the world for the reader… a brand needs to build the world their audience wants to come live in with them.

Happy Monday 🦋 This is my first post. So come say hi please! Especially if you are:

-neurodivergent
-a business owner
-content creator
-love books and reading (especially fantasy, everything from ACOTAR to the Cosmere)
-have 108 hobbies
-are a parent (especially a millennial mom)