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We also ran confirmatory experiments to see if people correctly estimate others' preferences.

Results? People tend to overestimate how much others enjoy being gossiped about—but only when the gossip is positive.

Check out the full study here:
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4/4

However, some individuals stand out: A meta-analytic summary revealed that men and those higher in narcissism are more likely to want to be gossiped about, even negatively.

Meanwhile, older adults showed a lower preference for positive gossip about themselves.

3/4

Using two nationally representative samples, we found that, in general, people dislike being talked about—unless the gossip is positive.

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Yes. Women tend to infer gossipiness at higher rates than men, may have their information sharing perceived more as gossip, and may sometimes suffer likability penalities for gossiping. However, context matters. (3/3) @drmeltemyucel.bsky.social #EPatSPSP2025 #SPSP2025

Gossip has many useful functions from info spreading to norm enforcement. Men & women tend to info share at similar rates. But are there gendered differences in what we perceive as gossip, & our social perceptions of gossipers? Does context matter? (2/3) @drmeltemyucel.bsky.social #EPatSPSP2025