My Belief
Politics, like business, is a competition for attention and belief.
It’s not just about who has the best ideas — it’s about who can tell the best story about what’s broken, who’s to blame, and how we fix it.
My Belief
Politics, like business, is a competition for attention and belief.
It’s not just about who has the best ideas — it’s about who can tell the best story about what’s broken, who’s to blame, and how we fix it.
Until they do, Trump and his imitators — in the US, UK, and elsewhere — will keep winning hearts long before..
Until they do, Trump and his imitators — in the US, UK, and elsewhere — will keep winning hearts long before..
But here’s the problem:
The left has forgotten how to tell stories.
They respond with facts, policies, and outrage — but often skip over the emotional marketing that connects to people’s real fears, desires, and sense of identity.
But here’s the problem:
The left has forgotten how to tell stories.
They respond with facts, policies, and outrage — but often skip over the emotional marketing that connects to people’s real fears, desires, and sense of identity.
His answers are often absurd or damaging: tariffs, walls, mass deportations. But they’re clear. And they reinforce the earlier story: I’m fixing what they broke. That structure — world, blame, pain, solution — is how good marketing works..
His answers are often absurd or damaging: tariffs, walls, mass deportations. But they’re clear. And they reinforce the earlier story: I’m fixing what they broke. That structure — world, blame, pain, solution — is how good marketing works..
He speaks to people who feel forgotten, disrespected, afraid of the future. And he validates that pain — loudly and publicly.
In doing so, he becomes, for them, the only one who truly gets it.
He speaks to people who feel forgotten, disrespected, afraid of the future. And he validates that pain — loudly and publicly.
In doing so, he becomes, for them, the only one who truly gets it.
He offers a story, a villain: Elites sold you out. Globalists got rich. Democrats let it happen. It’s not your fault — you were betrayed.
This narrative simplifies a complex history, but it gives people something to hold on to — and someone to blame.
He offers a story, a villain: Elites sold you out. Globalists got rich. Democrats let it happen. It’s not your fault — you were betrayed.
This narrative simplifies a complex history, but it gives people something to hold on to — and someone to blame.
Trump begins by describing the world in bold, emotional strokes: Factories are gone. Jobs are lost. China is winning. America is being humiliated.
Whether you agree or not, he paints a picture — and crucially, his followers believe it reflects their reality.
Trump begins by describing the world in bold, emotional strokes: Factories are gone. Jobs are lost. China is winning. America is being humiliated.
Whether you agree or not, he paints a picture — and crucially, his followers believe it reflects their reality.
Trump doesn’t just grab attention — though that’s his superpower. He also markets his politics with ruthless clarity, using four simple steps that every successful marketer knows:
Trump doesn’t just grab attention — though that’s his superpower. He also markets his politics with ruthless clarity, using four simple steps that every successful marketer knows:
The polls don’t look good, and he has no one else to blame but himself
The polls don’t look good, and he has no one else to blame but himself