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mobiustheatre.bsky.social
Mobius
@mobiustheatre.bsky.social
We build audiences for exciting & inventive cultural projects, specialising in performing arts & entertainment #ArtsPR #ArtsMarketing
👉 http://linktr.ee/mobiustheatre
📍Bloomsbury, London
“2025 is the era of UGC maturity”

Our new blog post “The Fine Art of Authenticity” kicks off our series about the value of online fandoms and the rise of User Generated Content in arts marketing and PR 📱🎭

bit.ly/47VYZB0
November 17, 2025 at 5:21 PM
A timely and important piece in @thestage.co.uk featuring Mohit Mathur and Karim Khan - two theatremakers creating work that pushes back against anti-migrant rhetoric.

🔗 thestage.co.uk/news/theatremakers-call-on-cautious-venues-to-stand-up-to-anti-migrant-sentiment
Theatremakers call on ‘cautious’ venues to stand up to anti-migrant sentiment
Theatre has a ‘duty’ to offer a rebuke to anti-migrant movements taking hold across the country, theatremakers have claimed
thestage.co.uk
October 22, 2025 at 3:52 PM
NEW BLOG POST ✍️ Book and Pray – a challenge for small venues and audiences.

@chrisgradyorg.bsky.social explores how one-night bookings put pressure on small theatres and marketing teams and what we can do to change that!

bit.ly/4hcebOx
October 15, 2025 at 3:11 PM
THEY ARE THE CHAMPIONS! 🏆🎺🍾

Peter Smith and Darren Pearce from the Desford Colliery Brass Band were on BBC Radio Leicester this morning discussing their victory at the National Brass Band Championships and how one of the team even missed his flight to celebrate!

www.bbc.co.uk/sounds/play/...
Radio Leicester - Listen Live - BBC Sounds
Listen live to Radio Leicester on BBC Sounds
www.bbc.co.uk
October 14, 2025 at 1:35 PM
Did you catch any of these wonderful interviews this weekend?

🎙️Fri: Bloomsbury Festival on BBC Radio London
www.bbc.co.uk/programmes/m...

🎙️Sat: @lambethfringe.bsky.social on BBC Radio London
www.bbc.co.uk/programmes/m...

🎙️Sun: Shed Stories on BBC Radio Essex
www.bbc.co.uk/sounds/play/...
October 13, 2025 at 2:36 PM
"Take charge of your career and never take no for an answer" ahead of his debut play Dial 1 for UK playing at @taratheatre.com next week, Mohit Mathur spoke to the Asian Voice about what inspired the show, embracing his identity and South Asian representation 📰🎭 www.asian-voice.com/Culture/Thea...
About dreams, identity and belonging
For many in India, the UK represents opportunity, affluence, and a glamorous new life. But for Indian writer and actor Mohit Mathur, arriving in London was just the beginning of a challenging journey ...
www.asian-voice.com
October 8, 2025 at 2:28 PM
Meta is updating its targeting quite significantly which is likely to impact live events advertising.

www.broadwayworld.com/article/When...

At Mobius we've been developing a ways to still reach more specific audiences - get in touch if you'd like to look at this for any future campaigns!
When AI Replaces Targeting: What Meta’s 2026 Update Means for Theater Marketing
Year after year, more advertising platforms push marketers to rely on their AI tools. Meta, which remains one of the most important digital channels for the live entertainment world, has been especial...
www.broadwayworld.com
October 7, 2025 at 1:46 PM
"I have noticed a low-level disgust for mothers’ stories on stage" Angharad Jones writes for @exeuntmagazine.bsky.social about the realities of motherhood in the arts, and how @nptheatre.bsky.social's (the) Woman is opening up this vital conversation 🎭📰

exeuntmagazine.substack.com/p/were-told-...
'We're told we can have it all – and we've bought into it, like a fucked-up myth'
Angharad Jones gets honest about how the theatre industry treats mothers – and how complicit she can feel, as a director
exeuntmagazine.substack.com
October 7, 2025 at 11:24 AM
"When R&Ds become about proving rather than exploring, the room for risk shrinks."

A wonderful piece from @middlechildhull.bsky.social's Matthew May in @artsprofessional.co.uk on using R&Ds to play, to experiment and to discover! 🎭📰

www.artsprofessional.co.uk/magazine/fea...
R&D is about questions, not answers - Arts Professional
Ideally, research and development should be a space to play, to experiment and to discover, writes Matthew May of Middle Child theatre company. But that ideal is shifting to more risk-averse practice.
www.artsprofessional.co.uk
October 3, 2025 at 4:09 PM
Autumn may be in full swing but we're taking one last moment to look back on the highs of Q3 🧡 join us in reminiscing and treat yourself to some Friday afternoon reading!

👉 bit.ly/4mMTw4X
October 3, 2025 at 2:26 PM
"Neon Dance’s artistic lead Adrienne Hart has accomplished something truly extraordinary." - @bristol247.bsky.social

A wonderful review of @neondance.org's #LastAndFirstMen 🎭📰

www.bristol247.com/culture/danc...
Review: Last and First Men, Bristol Beacon – ‘Truly extraordinary’
Set 2 billion years in the future, this Neon Dance production blends film, dance and music
www.bristol247.com
September 29, 2025 at 4:19 PM
Great to see @candocodance.bsky.social's inclusion in this really interesting piece from Kate Wyver!

It dives into the threats the thriving disabled dance sector are facing, including the cuts to Access to Work grants.

Give it a read 👉 @thestage.co.uk www.thestage.co.uk/long-reads/d...
Disabled dance sector: Access barriers threaten innovation
The disabled dance sector is thriving in many ways but is also under threat from under-the-radar cuts to Access to Work grants. Kate Wyver investigates
www.thestage.co.uk
September 26, 2025 at 10:42 AM
Are you applying for Immersive Arts funding? Let us know and we can help provide some figures for comms support to include in your application.

The deadline for all applications is Monday 29th Sept, 2pm:
immersivearts.uk/funding/
Funding - Immersive Arts
Apply for Immersive Arts funding to Explore (£5k), Experiment (£20k), or Expand (£50k) to grow your creative practice with immersive tech.
immersivearts.uk
September 24, 2025 at 3:10 PM
“I love that everyone belongs here.” Playwright and trans activist Tabby Lamb spoke to @thetimes.com about London, LGBTQIA+ spaces and her new play The Law of Mayhem 📰🏳️‍⚧️
Tabby Lamb’s hidden London: ‘This is a port city’
The writer, performer and activist has discovered London’s best spots for community, contradiction and trades hall drinks
www.thetimes.com
September 24, 2025 at 8:17 AM
We love this @artsprofessional.co.uk feature with Jez Bond, the Artistic Director of Park Theatre 🎭 sharing how the theatre is experimenting with new ways of engaging with ticket buyers.

Dive into the full piece here: www.artsprofessional.co.uk/feature/alig...
Aligning the psychology of giving with the less glamorous side of showbiz - Arts Professional
In a bid to maximise regular giving, artistic director of London’s Park Theatre, Jez Bond, has been experimenting with new ways of engaging with ticket buyers, and to good effect.
www.artsprofessional.co.uk
September 18, 2025 at 12:14 PM
Wishing a huge congratulations to @lungtheatre.bsky.social on their win at the Sky Arts Awards last night for The Children's Inquiry! 🥳🎭

www.thestage.co.uk/news/lung-an...
Lung and Opera North win at Sky Arts Awards
Theatre company Lung is among the winners of this year's Sky Arts Awards, which also saw Opera North scoop an accolade
www.thestage.co.uk
September 17, 2025 at 3:51 PM
We had a fantastic time with @itvnews.bsky.social yesterday filming in rehearsals and live in the studio with KC chatting all things #GETDOWNTONIGHT 🪩🕺 you can catch the feature on catch up here: bit.ly/41Jumws
September 9, 2025 at 3:29 PM
We love seeing Isabel Renner in the spotlight! Check out her interview with @celebmix.com, talking comedy, creativity, and all the shy-girl magic of Wyld Woman - ahead of the show's run at @swkplay.bsky.social 🥳🎂

celebmix.com/isabel-renne...
Isabel Renner Talks Comedy, Shyness, and 'Wyld Woman: The Legend of Shy Girl'
Read our exclusive interview with Isabel Renner’s ahead of the London debut of her acclaimed solo comedy, Wyld Woman: The Legend of Shy Girl.
celebmix.com
September 4, 2025 at 11:47 AM
NEW BLOG POST 📣 from Carol Jones, editor at Arts Marketing Association, CultureHive and Innovation Lead on Goose, an AI, community-powered platform.

Read about Goose and how heritage professionals are co-creating the future of AI and peer-powered marketing support in her new blog.

bit.ly/4p4gA1x
September 3, 2025 at 1:41 PM
Whether you’re team ‘sipped away like a bottle of wine’ or ‘slipped away into a moment in time’, August is officially wrapped up but we're taking a final look back at our best moments of the month past…🧵
September 2, 2025 at 4:12 PM
Incase you missed the new, some very exciting casting announcements in @whatsonstage.bsky.social this week! Bridgerton's Arsema Thomas will take to the stage in Da Vinci’s Laundry at @riversidelondon.bsky.social www.whatsonstage.com/news/arsema-...
Arsema Thomas to star in new play Da Vinci’s Laundry
It’ll have its world premiere in London
www.whatsonstage.com
August 27, 2025 at 4:10 PM
We’re halfway through this year’s Edinburgh Festival Fringe! The Mobius Press team in the Scottish capital are sharing their top picks of non-Mobius shows they’ve seen so far – perfect inspiration for your must-see list... 🎭🏴󠁧󠁢󠁳󠁣󠁴󠁿⭐

bit.ly/3HBG45n
| Mobius Industries
Theatre marketing and PR best shows at Edinburgh Festival Fringe
bit.ly
August 15, 2025 at 11:50 AM
We’re over halfway through the year and July brought sun, Scotland and strawberries! Can you believe half our team is already up in Edinburgh for this year’s Fringe?! Check out our favourite parts of July below 🧵⬇️
August 4, 2025 at 3:51 PM
It's a beautiful day for front cover story for the three time consecutive Fringe First Award winners Xhloe and Natasha! Have you spotted them gracing the cover @thelistuk.bsky.social around @edfringe.bsky.social yet? 📰 🥳
July 31, 2025 at 11:07 AM