Milica Maksimovic
@mmaksimovic.bsky.social
Co-founder literally.dev
Techy and nerdy
A dog person, sorry cats
🏳️🌈🐶
Techy and nerdy
A dog person, sorry cats
🏳️🌈🐶
Talking about developer marketing metrics is easy but building those charts isn't.
This is why I've written another in-depth post about content marketing metrics that make sense when you're targeting developers 😃
This is why I've written another in-depth post about content marketing metrics that make sense when you're targeting developers 😃
November 5, 2025 at 1:26 PM
Talking about developer marketing metrics is easy but building those charts isn't.
This is why I've written another in-depth post about content marketing metrics that make sense when you're targeting developers 😃
This is why I've written another in-depth post about content marketing metrics that make sense when you're targeting developers 😃
What indicates growth? What moves the needle for a fast-paced startup?
Is it attention someone's getting on social media, or is it their capacity to funnel that attention to awareness about what they do?
Is it attention someone's getting on social media, or is it their capacity to funnel that attention to awareness about what they do?
September 16, 2025 at 8:42 AM
What indicates growth? What moves the needle for a fast-paced startup?
Is it attention someone's getting on social media, or is it their capacity to funnel that attention to awareness about what they do?
Is it attention someone's getting on social media, or is it their capacity to funnel that attention to awareness about what they do?
Most devtool founders track “growth” with GitHub stars and social media likes, because vanity metrics make them feel good. However, this isn't how you should approach measuring your success and growth.
September 10, 2025 at 4:10 PM
Most devtool founders track “growth” with GitHub stars and social media likes, because vanity metrics make them feel good. However, this isn't how you should approach measuring your success and growth.
If you want to sell to developers:
- Make it easy for developers to make the buying decision on their own,
- Your documentation needs to be spot on!
- Don't force people on calls,
- Don't ask them to show you their credit card instantly.
Just get out of their way.
- Make it easy for developers to make the buying decision on their own,
- Your documentation needs to be spot on!
- Don't force people on calls,
- Don't ask them to show you their credit card instantly.
Just get out of their way.
September 9, 2025 at 1:23 PM
If you want to sell to developers:
- Make it easy for developers to make the buying decision on their own,
- Your documentation needs to be spot on!
- Don't force people on calls,
- Don't ask them to show you their credit card instantly.
Just get out of their way.
- Make it easy for developers to make the buying decision on their own,
- Your documentation needs to be spot on!
- Don't force people on calls,
- Don't ask them to show you their credit card instantly.
Just get out of their way.
Developers often share their cookbooks and recipes with others, asking for feedback.
Marketers also have their cookbooks, but they tend to hide them from others out of fear. I found that fear to be irrational.
Marketers also have their cookbooks, but they tend to hide them from others out of fear. I found that fear to be irrational.
September 8, 2025 at 12:59 PM
Developers often share their cookbooks and recipes with others, asking for feedback.
Marketers also have their cookbooks, but they tend to hide them from others out of fear. I found that fear to be irrational.
Marketers also have their cookbooks, but they tend to hide them from others out of fear. I found that fear to be irrational.
Your AI-generated content will be the end of your thought leadership.
September 5, 2025 at 9:44 AM
Your AI-generated content will be the end of your thought leadership.
How many of you are using Pirate Metrics or want to implement them?
Moreover, how many are interested in monitoring those with easy to use tools like PostHog?
I am working on sth, and you may want to hear about it before I make it publicly available👂
Moreover, how many are interested in monitoring those with easy to use tools like PostHog?
I am working on sth, and you may want to hear about it before I make it publicly available👂
September 4, 2025 at 2:43 PM
How many of you are using Pirate Metrics or want to implement them?
Moreover, how many are interested in monitoring those with easy to use tools like PostHog?
I am working on sth, and you may want to hear about it before I make it publicly available👂
Moreover, how many are interested in monitoring those with easy to use tools like PostHog?
I am working on sth, and you may want to hear about it before I make it publicly available👂
I have worked in devtool companies for a decade. I’ve watched how teams build and ship products with accompanying documentation. There has been a time when we trusted our coworkers and collaborators, now we tend to trust LLMs more.
September 3, 2025 at 3:24 PM
I have worked in devtool companies for a decade. I’ve watched how teams build and ship products with accompanying documentation. There has been a time when we trusted our coworkers and collaborators, now we tend to trust LLMs more.
Clear and concise messaging is key to selling to devs.
- Don’t force people into a funnel
- Don’t make devs jump through hoops to try your product
- Answer common questions with a simple FAQ page
If you get this right, you don’t need to “convince” developers to use you. They’ll convince themselves
- Don’t force people into a funnel
- Don’t make devs jump through hoops to try your product
- Answer common questions with a simple FAQ page
If you get this right, you don’t need to “convince” developers to use you. They’ll convince themselves
September 2, 2025 at 8:51 AM
Clear and concise messaging is key to selling to devs.
- Don’t force people into a funnel
- Don’t make devs jump through hoops to try your product
- Answer common questions with a simple FAQ page
If you get this right, you don’t need to “convince” developers to use you. They’ll convince themselves
- Don’t force people into a funnel
- Don’t make devs jump through hoops to try your product
- Answer common questions with a simple FAQ page
If you get this right, you don’t need to “convince” developers to use you. They’ll convince themselves
Do most people do weird stuff when testing new image generation tools?
I have given nano banana a ton of pictures from the zoo and asked it to put us all in a metal band.
I have given nano banana a ton of pictures from the zoo and asked it to put us all in a metal band.
September 2, 2025 at 7:24 AM
Do most people do weird stuff when testing new image generation tools?
I have given nano banana a ton of pictures from the zoo and asked it to put us all in a metal band.
I have given nano banana a ton of pictures from the zoo and asked it to put us all in a metal band.
The next time someone tells me GPT tools will eliminate content strategists and creators, I'll just show them this.
September 1, 2025 at 1:19 PM
The next time someone tells me GPT tools will eliminate content strategists and creators, I'll just show them this.
If you are struggling with figuring out which developers to target, this post should get you going in the right direction.
I talked to a few marketers and a couple of fresh founders who struggled with finding the right audience for their product, and they inspired me to write.
I talked to a few marketers and a couple of fresh founders who struggled with finding the right audience for their product, and they inspired me to write.
August 27, 2025 at 9:09 AM
If you are struggling with figuring out which developers to target, this post should get you going in the right direction.
I talked to a few marketers and a couple of fresh founders who struggled with finding the right audience for their product, and they inspired me to write.
I talked to a few marketers and a couple of fresh founders who struggled with finding the right audience for their product, and they inspired me to write.
AI-first companies rely on Literally.dev to create and manage their docs. They have all the tools to generate their docs, yet, they rely on us.
Usage of LLMs in the docs, with no humans to monitor the process, leads to difficulties in onboarding developers. Don't make this mistake.
Usage of LLMs in the docs, with no humans to monitor the process, leads to difficulties in onboarding developers. Don't make this mistake.
August 26, 2025 at 2:24 PM
AI-first companies rely on Literally.dev to create and manage their docs. They have all the tools to generate their docs, yet, they rely on us.
Usage of LLMs in the docs, with no humans to monitor the process, leads to difficulties in onboarding developers. Don't make this mistake.
Usage of LLMs in the docs, with no humans to monitor the process, leads to difficulties in onboarding developers. Don't make this mistake.
I have reviewed ~150 applications to our Freelance Technical Writer job post in the past few days.
Some tips for applicants:
- If the application requires you to answer 3 simple questions, answer them. Don't put random symbols or say "look at my resume".
Some tips for applicants:
- If the application requires you to answer 3 simple questions, answer them. Don't put random symbols or say "look at my resume".
August 22, 2025 at 7:12 AM
I have reviewed ~150 applications to our Freelance Technical Writer job post in the past few days.
Some tips for applicants:
- If the application requires you to answer 3 simple questions, answer them. Don't put random symbols or say "look at my resume".
Some tips for applicants:
- If the application requires you to answer 3 simple questions, answer them. Don't put random symbols or say "look at my resume".
We think we can spot AI slop, but the truth is that we can never be really 100% sure. When the content is good, and I mean really good, only subtle formatting can give it away.
And then again, there are people whose writing has turned into bullet points.
And then again, there are people whose writing has turned into bullet points.
August 18, 2025 at 1:45 PM
We think we can spot AI slop, but the truth is that we can never be really 100% sure. When the content is good, and I mean really good, only subtle formatting can give it away.
And then again, there are people whose writing has turned into bullet points.
And then again, there are people whose writing has turned into bullet points.
AI agents can't identify which messaging worked for your competitors, what landing page did great, which users they're onboarding, and how you should position yourself.
AI can tell you at best which keywords they are focussing on, and what they are experimenting with.
AI can tell you at best which keywords they are focussing on, and what they are experimenting with.
August 12, 2025 at 9:16 AM
AI agents can't identify which messaging worked for your competitors, what landing page did great, which users they're onboarding, and how you should position yourself.
AI can tell you at best which keywords they are focussing on, and what they are experimenting with.
AI can tell you at best which keywords they are focussing on, and what they are experimenting with.
This is of course a joke, but it just shows how important it is to have people with different skillsets pushing the same company together.
August 11, 2025 at 3:14 PM
This is of course a joke, but it just shows how important it is to have people with different skillsets pushing the same company together.
Your website should be optimized for a perfect chain reaction.
Clear messaging
Understandable pricing
Smooth conversions
When content is generated by AI, you're also triggering a chain reaction.
Confused users
Poor conversion rates
Loads of support requests
Clear messaging
Understandable pricing
Smooth conversions
When content is generated by AI, you're also triggering a chain reaction.
Confused users
Poor conversion rates
Loads of support requests
August 5, 2025 at 9:23 AM
Your website should be optimized for a perfect chain reaction.
Clear messaging
Understandable pricing
Smooth conversions
When content is generated by AI, you're also triggering a chain reaction.
Confused users
Poor conversion rates
Loads of support requests
Clear messaging
Understandable pricing
Smooth conversions
When content is generated by AI, you're also triggering a chain reaction.
Confused users
Poor conversion rates
Loads of support requests
I like taking risks.
I share my marketing posts on HackerNews.
I share my marketing posts on HackerNews.
July 31, 2025 at 10:48 AM
I like taking risks.
I share my marketing posts on HackerNews.
I share my marketing posts on HackerNews.
This post is a bit opinionated, but after working in a company that was profitable and had 0 sales people, I think I know what I'm talking about.
Developers don't enjoy sales calls unless they had the chance to test the tool themselves.
Developers don't enjoy sales calls unless they had the chance to test the tool themselves.
July 30, 2025 at 8:57 AM
This post is a bit opinionated, but after working in a company that was profitable and had 0 sales people, I think I know what I'm talking about.
Developers don't enjoy sales calls unless they had the chance to test the tool themselves.
Developers don't enjoy sales calls unless they had the chance to test the tool themselves.
There is a lot of AI junk online. We all know it, we all see it.
Literally.dev is on a mission to help tech founders get the right type of content creators whose words will resonate with their users. Developers enjoy content created by other engineers.
Literally.dev is on a mission to help tech founders get the right type of content creators whose words will resonate with their users. Developers enjoy content created by other engineers.
July 29, 2025 at 11:13 AM
There is a lot of AI junk online. We all know it, we all see it.
Literally.dev is on a mission to help tech founders get the right type of content creators whose words will resonate with their users. Developers enjoy content created by other engineers.
Literally.dev is on a mission to help tech founders get the right type of content creators whose words will resonate with their users. Developers enjoy content created by other engineers.
Don't be obsessed with your competition. Don't blindly copy their approach, style of content, or messaging.
They did their own research and figured out what works for them, you should go and figure out what works for you.
How? JTBD methodology is built for cases like those 🤓
They did their own research and figured out what works for them, you should go and figure out what works for you.
How? JTBD methodology is built for cases like those 🤓
July 24, 2025 at 9:48 AM
Don't be obsessed with your competition. Don't blindly copy their approach, style of content, or messaging.
They did their own research and figured out what works for them, you should go and figure out what works for you.
How? JTBD methodology is built for cases like those 🤓
They did their own research and figured out what works for them, you should go and figure out what works for you.
How? JTBD methodology is built for cases like those 🤓
I used to complain about having too many calls per day.
This is what an average day for me now looks like. Living that co-founder life. 😅
This is what an average day for me now looks like. Living that co-founder life. 😅
July 23, 2025 at 11:44 AM
I used to complain about having too many calls per day.
This is what an average day for me now looks like. Living that co-founder life. 😅
This is what an average day for me now looks like. Living that co-founder life. 😅
Why are blog posts important and why you should produce high-quality content for developers?
Because engineers don't learn from books anymore.
The speed of development is beyond what any publishing company could catch up with.
Because engineers don't learn from books anymore.
The speed of development is beyond what any publishing company could catch up with.
July 22, 2025 at 8:41 AM
Why are blog posts important and why you should produce high-quality content for developers?
Because engineers don't learn from books anymore.
The speed of development is beyond what any publishing company could catch up with.
Because engineers don't learn from books anymore.
The speed of development is beyond what any publishing company could catch up with.
Everyone keeps saying how LLMs are getting better, but my experience says that they fail to even summarize meeting notes properly.
July 21, 2025 at 11:40 AM
Everyone keeps saying how LLMs are getting better, but my experience says that they fail to even summarize meeting notes properly.