😮😮😮 oh wow this is wild

For outlets like TheGIST, Just Women's Sports, The IX, & a handful of newsletters & podcasts, routine coverage of women's sports is central to their mission. I wrote about what this means for the sports media landscape in my new article in Comm & Sport journals.sagepub.com/doi/10.1177/...

Despite sky high viewership numbers and sell out crowds, mainstream sports media still has a ways to go in terms of valuing women's sports in their offerings. BUT there are multiple, dedicated women's sports media outlets that have been working to center women's sports in their coverage.

Maybe you'll laugh, maybe you'll cry. Either way, I hope this helps add to the growing body of literature exposing Barstool and OutKick as dangerous sites that normalize the platforming of misogyny - and for OutKick in particular, transphobia.

The coverage poises readers to lash out as they process the discomfort in choosing between supporting Team USA on the international stage or supporting Megan Rapinoe’s “anti-American agenda.”

I used coverage of the USWNT to show how Barstool Sports and OutKick carefully construct their preferred identity of the True American Sports Fan (🤮). However, the outlets’ constructed fan identity stands at odds with the progressive values of the 2019 & 2023 teams.