Matt Kendall
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mjkendall.bsky.social
Matt Kendall
@mjkendall.bsky.social
Exasperated environmentalist | https://whatsthematter.info | Head of Brand: http://phantm.com | Sole member of my own personal running cult
We need institutions, governments, and businesses to step up. The solutions exist—we just need the will to act.

Reverse logistics might seem daunting, but system tweaks like rethinking the postie could clear the path to a more circular economy.
January 28, 2025 at 2:41 AM
The single-use plastics era has to end, whether we’re ready or not.

As Jo-Anne Chidley of Re puts it:

“Consumers want the stuff inside the bottle. They don’t want the bottle anymore.”

So let’s start designing systems that reflect that.
January 28, 2025 at 2:41 AM
By ensuring the price for single-use packaging reflects its true cost (e.g. via landfill levies), 'Extended Producer Responsibility' (EPR) could fund the infrastructure needed to level the playing field for refill & reuse systems and help them become viable.
January 28, 2025 at 2:41 AM
A hidden opportunity: Every day, couriers deliver packages to your doorstep and leave...empty-handed.

What if they also collected your empties?

Standardised boxes with pre-paid labels could make returns frictionless—just like a modern milk run.
January 28, 2025 at 2:41 AM
Those reusable coffee cup systems? They needed 3 cups per user:

- 1 with the customer
- 1 in transit
- 1 being washed

Great idea, but they struggled with costs and logistics, and many have gone under.
January 28, 2025 at 2:41 AM
New refill & reuse systems (no matter how innovative) keep bumping up against the same challenge: reverse logistics

That is, returning, cleaning, and refilling containers.

It can be costly and time-intensive. And for many businesses, it just doesn’t make financial sense.
January 28, 2025 at 2:41 AM
Reuse isn't new—it’s a comeback story.

For decades, refill & reuse systems were the norm. Glass bottles for milk and soda were returned, washed, and refilled.

But our consumption culture made single-use packaging king. It’s cheap, convenient... and choking our ecosystems.
January 28, 2025 at 2:41 AM
Maybe he just forgot where he was and he thought he was on the other bad site. I prescribe a week in Amsterdam, to help prove your original point and open up his frame of reference of on living in a bike-centric culture.
January 16, 2025 at 7:09 PM
Compostable materials aren’t the problem. The lack of pathways to compost them is. By investing in testing, infrastructure, and policies, we can unlock their potential. Ready to rethink our materials economy? Learn more here 👇
Why Compostable Packaging Is Failing in Australia
Our lack of infrastructure and supportive regulations in Australia means these novel solutions are (unfairly) falling short of their promise.
www.whatsthematter.info
January 16, 2025 at 1:21 AM
PFAS contamination was a wake-up call, but it’s also an opportunity. With better policies and composting infrastructure, we can transition to a materials economy built on soils, not oils. 🌱
January 16, 2025 at 1:21 AM