MIRIL communication group
@miriltheories.bsky.social
Raquel, Irati, Irene, Lucie and Matias
Roland Barthes said myths are how culture turns history into “nature.” They’re not false, but ideological: they hide power behind everyday signs. A suit isn’t just clothes, it’s authority. Myth makes the constructed feel inevitable.
May 8, 2025 at 3:47 PM
Roland Barthes said myths are how culture turns history into “nature.” They’re not false, but ideological: they hide power behind everyday signs. A suit isn’t just clothes, it’s authority. Myth makes the constructed feel inevitable.
In semiotics, a myth isn’t a lie, it’s a cultural story hidden in plain sight. It’s how meanings get naturalized. Example: A luxury car = not just transport, but success. Myth turns signs into social truths
May 8, 2025 at 3:47 PM
In semiotics, a myth isn’t a lie, it’s a cultural story hidden in plain sight. It’s how meanings get naturalized. Example: A luxury car = not just transport, but success. Myth turns signs into social truths
Denotative meaning is the literal, dictionary definition of a word. Connotative meaning includes the emotions or associations a word carries. For example, "home" denotes a place to live, but connotes warmth, family, and comfort.
May 8, 2025 at 3:39 PM
Denotative meaning is the literal, dictionary definition of a word. Connotative meaning includes the emotions or associations a word carries. For example, "home" denotes a place to live, but connotes warmth, family, and comfort.
Every day, we navigate a maze of codes: spoken words, body language, fashion, rituals, genres, media styles, even ideologies. From math to memes, eye contact to isms, communication is a complex dance of signs we decode without even noticing.
May 8, 2025 at 1:31 PM
Every day, we navigate a maze of codes: spoken words, body language, fashion, rituals, genres, media styles, even ideologies. From math to memes, eye contact to isms, communication is a complex dance of signs we decode without even noticing.
Saussure’s theories laid the faundation for semiotics. Language was seen as a way to name things and by putting together signs it’s possible create complete messages. Each sign has two parts - the signifier - sound image and signified - the concept.
May 8, 2025 at 1:31 PM
Saussure’s theories laid the faundation for semiotics. Language was seen as a way to name things and by putting together signs it’s possible create complete messages. Each sign has two parts - the signifier - sound image and signified - the concept.
Semiotics is more than signs—it’s how we make meaning. From emojis to traffic lights, symbols shape our reality. Every image, word, and gesture carries a message. Look closer, nothing is ever just what it seems
April 30, 2025 at 5:38 PM
Semiotics is more than signs—it’s how we make meaning. From emojis to traffic lights, symbols shape our reality. Every image, word, and gesture carries a message. Look closer, nothing is ever just what it seems
REPRESENTATIONS OF FREEDOM
April 30, 2025 at 5:36 PM
REPRESENTATIONS OF FREEDOM
REPRESENTATIONS OF FREEDOM
April 29, 2025 at 12:19 PM
REPRESENTATIONS OF FREEDOM
Representation theory is about how media shows people, places, and events. It explores who creates these images, how they're shown, and what ideas or stereotypes they promote, helping us understand how media shapes our view of the world. Example: an image of something is not the same as that thing.
April 29, 2025 at 11:56 AM
Representation theory is about how media shows people, places, and events. It explores who creates these images, how they're shown, and what ideas or stereotypes they promote, helping us understand how media shapes our view of the world. Example: an image of something is not the same as that thing.
Cultivation theory suggests that long-term exposure to media, especially TV, shapes our perception of reality. The more we watch, the more we believe the real world mirrors what's on screen—often leading to distorted views of violence, relationships, or social norms.
April 10, 2025 at 3:07 PM
Cultivation theory suggests that long-term exposure to media, especially TV, shapes our perception of reality. The more we watch, the more we believe the real world mirrors what's on screen—often leading to distorted views of violence, relationships, or social norms.
Cognitive Dissonance is the mental discomfort felt when our beliefs or actions conflict with each other. In communication, it creates discomfort that can lead to persuasion. It also affects social collaboration, as we react differently to various social cues, sometimes making it harder to interact.
April 10, 2025 at 1:58 PM
Cognitive Dissonance is the mental discomfort felt when our beliefs or actions conflict with each other. In communication, it creates discomfort that can lead to persuasion. It also affects social collaboration, as we react differently to various social cues, sometimes making it harder to interact.
Framing in news reporting can influence how audiences interpret events. When stories emphasize certain angles or details, it can distort understanding, shape public opinion, and impact policy decisions. Being aware of framing helps maintain a more accurate view of reality.
April 10, 2025 at 1:16 PM
Framing in news reporting can influence how audiences interpret events. When stories emphasize certain angles or details, it can distort understanding, shape public opinion, and impact policy decisions. Being aware of framing helps maintain a more accurate view of reality.
Bias framing theory explains how media frames subtly push certain interpretations by highlighting some facts and ignoring others. It’s not fake news—it’s selective truth. How a story is told can sway public opinion just as much as the story itself.
April 10, 2025 at 1:14 PM
Bias framing theory explains how media frames subtly push certain interpretations by highlighting some facts and ignoring others. It’s not fake news—it’s selective truth. How a story is told can sway public opinion just as much as the story itself.
Semantic framing theory shows how the words we choose shape how people interpret information. Say “freedom fighters” vs “rebels”—same action, different vibe. Framing influences emotion, judgment, and decisions without changing the facts. It’s language as power.
April 10, 2025 at 1:13 PM
Semantic framing theory shows how the words we choose shape how people interpret information. Say “freedom fighters” vs “rebels”—same action, different vibe. Framing influences emotion, judgment, and decisions without changing the facts. It’s language as power.
“Trump: Let’s Tweet Again” is an documentary that examines how former U.S. President Donald Trump’s use of Twitter disrupted traditional diplomacy and communication. The film explores the implications of his unfiltered tweeting style on international relations and political discourse
April 3, 2025 at 2:32 PM
“Trump: Let’s Tweet Again” is an documentary that examines how former U.S. President Donald Trump’s use of Twitter disrupted traditional diplomacy and communication. The film explores the implications of his unfiltered tweeting style on international relations and political discourse
Framing theory explains how media shapes our perception by highlighting certain aspects of a story while downplaying others. It’s not just what is said, but how it’s said that influences public opinion. It means FRAMING the reality, you are sending the attention to a particular spot.
April 3, 2025 at 2:22 PM
Framing theory explains how media shapes our perception by highlighting certain aspects of a story while downplaying others. It’s not just what is said, but how it’s said that influences public opinion. It means FRAMING the reality, you are sending the attention to a particular spot.
Media gatekeepers are agents that determine whether an event goes into the main news or not. Anyone who works on managing media has the ability to choose. It's more concerning if you take into account that this is accessible for the government or people in positions of power with their own agendas
April 3, 2025 at 1:55 PM
Media gatekeepers are agents that determine whether an event goes into the main news or not. Anyone who works on managing media has the ability to choose. It's more concerning if you take into account that this is accessible for the government or people in positions of power with their own agendas
We experimented on how media divides groups by shaping their agendas. The shocking result: though people saw similar news, each read it from different sources. Our conclusion was that everyone receives information differently, shaping their perspectives uniquely.
April 3, 2025 at 1:22 PM
We experimented on how media divides groups by shaping their agendas. The shocking result: though people saw similar news, each read it from different sources. Our conclusion was that everyone receives information differently, shaping their perspectives uniquely.
Agenda-setting is the media’s ability to influence what people think about by highlighting certain topics. It doesn’t tell people what to think, but it shapes public perception by focusing attention on specific issues, influencing public discourse and policy debates.
April 3, 2025 at 1:17 PM
Agenda-setting is the media’s ability to influence what people think about by highlighting certain topics. It doesn’t tell people what to think, but it shapes public perception by focusing attention on specific issues, influencing public discourse and policy debates.
Walter Lippmann (1889–1974) was a renowned political columnist. In Public Opinion (1922), he argued that mass media reduces complex issues to slogans, making it harder for citizens to judge public affairs rationally. His insights remain relevant in today's fast-paced media landscape.
April 3, 2025 at 1:16 PM
Walter Lippmann (1889–1974) was a renowned political columnist. In Public Opinion (1922), he argued that mass media reduces complex issues to slogans, making it harder for citizens to judge public affairs rationally. His insights remain relevant in today's fast-paced media landscape.
The Two-Step Flow Theory suggests that media influence flows from mass media to opinion leaders, who then pass it to the wider public. It highlights how interpersonal communication shapes opinions more than direct media exposure, emphasizing the role of influencers in shaping public perception.
March 27, 2025 at 4:20 PM
The Two-Step Flow Theory suggests that media influence flows from mass media to opinion leaders, who then pass it to the wider public. It highlights how interpersonal communication shapes opinions more than direct media exposure, emphasizing the role of influencers in shaping public perception.
Audiences often imitate what they see in media, raising concerns about its influence. Some argue that censorship is necessary to protect viewers from harmful content. Countries like the UK (BBFC) or Germany (FSK) regulate films to control exposure and minimize potential negative effects on society.
March 27, 2025 at 4:19 PM
Audiences often imitate what they see in media, raising concerns about its influence. Some argue that censorship is necessary to protect viewers from harmful content. Countries like the UK (BBFC) or Germany (FSK) regulate films to control exposure and minimize potential negative effects on society.
The story of The Emperor’s New Clothes is like the Spiral of Silence Theory. People stay quiet because they fear being judged. In the story, no one admits the emperor has no clothes. In real life, people sometimes hide their opinions if they think others disagree.
March 27, 2025 at 4:15 PM
The story of The Emperor’s New Clothes is like the Spiral of Silence Theory. People stay quiet because they fear being judged. In the story, no one admits the emperor has no clothes. In real life, people sometimes hide their opinions if they think others disagree.
Another example, Jan Palach, a Czech student, self-immolated in 1969 to protest the Soviet invasion of Czechoslovakia. His act shocked the nation, but fear led to silence. Over time, he became a symbol of resistance, inspiring future protests, including those that helped bring down communism in 1989
March 18, 2025 at 2:04 PM
Another example, Jan Palach, a Czech student, self-immolated in 1969 to protest the Soviet invasion of Czechoslovakia. His act shocked the nation, but fear led to silence. Over time, he became a symbol of resistance, inspiring future protests, including those that helped bring down communism in 1989
The initial silence after George Floyd’s murder aligns with the spiral of silence theory, where individuals hesitate to speak out due to fear of isolation or public reaction. As online outrage grew, the perceived majority opinion shifted, breaking the silence and sparking huge protests across the US
March 18, 2025 at 1:58 PM
The initial silence after George Floyd’s murder aligns with the spiral of silence theory, where individuals hesitate to speak out due to fear of isolation or public reaction. As online outrage grew, the perceived majority opinion shifted, breaking the silence and sparking huge protests across the US