Link in Bio
@milkkarten.skystack.xyz
A newsletter about working in social media.
This is an automated Substack Account of https://www.milkkarten.net
Discover more/Create at: @skystack.xyz
This is an automated Substack Account of https://www.milkkarten.net
Discover more/Create at: @skystack.xyz
Selling on social • I asked brands what worked for Black Friday and Cyber Monday.
Selling on social
I asked brands what worked for Black Friday and Cyber Monday.
www.milkkarten.net
December 9, 2025 at 5:08 PM
Selling on social • I asked brands what worked for Black Friday and Cyber Monday.
What makes a good social video? • I talked to Arjun Ram Srivatsa, who has worked with The New York Times, Pitchfork, and GQ, about his approach to making videos.
What makes a good social video?
I talked to Arjun Ram Srivatsa, who has worked with The New York Times, Pitchfork, and GQ, about his approach to making videos.
www.milkkarten.net
December 4, 2025 at 8:09 PM
What makes a good social video? • I talked to Arjun Ram Srivatsa, who has worked with The New York Times, Pitchfork, and GQ, about his approach to making videos.
Focus your feed • A follow-up to my "Post-Social Media" essay.
Focus your feed
A follow-up to my "Post-Social Media" essay.
www.milkkarten.net
December 2, 2025 at 8:12 PM
Focus your feed • A follow-up to my "Post-Social Media" essay.
Yahoo is posting their way back into culture • I talked to Kemma Kefalas, Head of Yahoo’s Creative Lab, about relaunching the 30-year-old brand's feeds.
Yahoo is posting their way back into culture
I talked to Kemma Kefalas, Head of Yahoo’s Creative Lab, about relaunching the 30-year-old brand's feeds.
www.milkkarten.net
November 22, 2025 at 1:44 PM
Yahoo is posting their way back into culture • I talked to Kemma Kefalas, Head of Yahoo’s Creative Lab, about relaunching the 30-year-old brand's feeds.
Post-social media • It's time to rethink what the feed is for.
Post-social media
It's time to rethink what the feed is for.
www.milkkarten.net
November 22, 2025 at 1:44 PM
Post-social media • It's time to rethink what the feed is for.
8 post ideas for your next brainstorm • Plus CAVA's "self-destructing post", why the Los Angeles Public Library is turning a viral video into a series, and more.
8 post ideas for your next brainstorm
Plus CAVA's "self-destructing post", why the Los Angeles Public Library is turning a viral video into a series, and more.
www.milkkarten.net
November 22, 2025 at 1:44 PM
8 post ideas for your next brainstorm • Plus CAVA's "self-destructing post", why the Los Angeles Public Library is turning a viral video into a series, and more.
How Quartr broke through on X • I talked to Oliver Hamrin, Co-Founder and Brand Strategist at the software company, about their viral earnings call posters.
How Quartr broke through on X
I talked to Oliver Hamrin, Co-Founder and Brand Strategist at the software company, about their viral earnings call posters.
www.milkkarten.net
November 22, 2025 at 1:44 PM
How Quartr broke through on X • I talked to Oliver Hamrin, Co-Founder and Brand Strategist at the software company, about their viral earnings call posters.
77% of social media managers are burnt out • Part two of Link in Bio’s 2025 Social Media Salary Report.
77% of social media managers are burnt out
Part two of Link in Bio’s 2025 Social Media Salary Report.
www.milkkarten.net
November 22, 2025 at 1:44 PM
77% of social media managers are burnt out • Part two of Link in Bio’s 2025 Social Media Salary Report.
10 small businesses I love following • Plus why more brands should make side quest content, an invite to join the Link in Bio Discord, and more.
10 small businesses I love following
Plus why more brands should make side quest content, an invite to join the Link in Bio Discord, and more.
www.milkkarten.net
November 22, 2025 at 1:44 PM
10 small businesses I love following • Plus why more brands should make side quest content, an invite to join the Link in Bio Discord, and more.
The 2025 Social Media Salary Report • How much are social media managers earning?
The 2025 Social Media Salary Report
How much are social media managers earning?
www.milkkarten.net
November 22, 2025 at 1:44 PM
The 2025 Social Media Salary Report • How much are social media managers earning?
Reducing regrettable minutes • Plus three post formats to try, Tory Burch’s clever use of TikTok’s Bulletin Board feature, and more.
Reducing regrettable minutes
Plus three post formats to try, Tory Burch’s clever use of TikTok’s Bulletin Board feature, and more.
www.milkkarten.net
November 22, 2025 at 1:44 PM
Reducing regrettable minutes • Plus three post formats to try, Tory Burch’s clever use of TikTok’s Bulletin Board feature, and more.
Major League Baseball's social media playbook • I talked to Cameron Gidari, VP of Social Media & Innovation for MLB, ahead of the World Series.
Major League Baseball's social media playbook
I talked to Cameron Gidari, VP of Social Media & Innovation for MLB, ahead of the World Series.
www.milkkarten.net
November 22, 2025 at 1:44 PM
Major League Baseball's social media playbook • I talked to Cameron Gidari, VP of Social Media & Innovation for MLB, ahead of the World Series.
The sponsored post with 57M views • I talked to Max Zavidow (aka @formerteenheartthrob) about making short films for the internet.
The sponsored post with 57M views
I talked to Max Zavidow (aka @formerteenheartthrob) about making short films for the internet.
www.milkkarten.net
November 22, 2025 at 1:45 PM
The sponsored post with 57M views • I talked to Max Zavidow (aka @formerteenheartthrob) about making short films for the internet.
The problem Instagram doesn't want to fix • Plus, why Duolingo created an anime series, what makes a post shareable, and the leaf influencer brands are working with.
The problem Instagram doesn't want to fix
Plus, why Duolingo created an anime series, what makes a post shareable, and the leaf influencer brands are working with.
www.milkkarten.net
November 22, 2025 at 1:45 PM
The problem Instagram doesn't want to fix • Plus, why Duolingo created an anime series, what makes a post shareable, and the leaf influencer brands are working with.
The week I got into streaming • "What started as a little bit of research, turned into me watching for 2-3 hours every day."
The week I got into streaming
"What started as a little bit of research, turned into me watching for 2-3 hours every day."
www.milkkarten.net
November 22, 2025 at 1:45 PM
The week I got into streaming • "What started as a little bit of research, turned into me watching for 2-3 hours every day."
Brand Social Trend Report: Q3 2025 • Clipping campaigns, appointment-style viewing, bot backlash, community casting, and more.
Brand Social Trend Report: Q3 2025
Clipping campaigns, appointment-style viewing, bot backlash, community casting, and more.
www.milkkarten.net
November 22, 2025 at 1:45 PM
Brand Social Trend Report: Q3 2025 • Clipping campaigns, appointment-style viewing, bot backlash, community casting, and more.
Judy's Family Cafe sells pancakes and personality • I talked to the viral restaurant about their social media strategy.
Judy's Family Cafe sells pancakes and personality
I talked to the viral restaurant about their social media strategy.
www.milkkarten.net
November 22, 2025 at 1:45 PM
Judy's Family Cafe sells pancakes and personality • I talked to the viral restaurant about their social media strategy.
What will happen to TikTok? • Anonymous social media professionals share how they are feeling about the news.
What will happen to TikTok?
Anonymous social media professionals share how they are feeling about the news.
www.milkkarten.net
November 22, 2025 at 1:45 PM
What will happen to TikTok? • Anonymous social media professionals share how they are feeling about the news.
This viral creator is actually a brand • Olivia Unplugged has garnered 8M views in the past month.
This viral creator is actually a brand
Olivia Unplugged has garnered 8M views in the past month.
www.milkkarten.net
November 22, 2025 at 1:45 PM
This viral creator is actually a brand • Olivia Unplugged has garnered 8M views in the past month.
How much money do you make? • The 2025 Social Media Compensation Survey is here!
How much money do you make?
The 2025 Social Media Compensation Survey is here!
www.milkkarten.net
November 22, 2025 at 1:45 PM
How much money do you make? • The 2025 Social Media Compensation Survey is here!
14 creative video hooks • A non-gimmicky guide to those first few seconds.
14 creative video hooks
A non-gimmicky guide to those first few seconds.
www.milkkarten.net
November 22, 2025 at 1:45 PM
14 creative video hooks • A non-gimmicky guide to those first few seconds.
A day in the life running @Vegas • Opening night of The Wizard of Oz at Sphere, flying monkeys, and 138 posts: an hour-by-hour dispatch from the big premiere.
A day in the life running @Vegas
Opening night of The Wizard of Oz at Sphere, flying monkeys, and 138 posts: an hour-by-hour dispatch from the big premiere.
www.milkkarten.net
November 22, 2025 at 2:45 PM
A day in the life running @Vegas • Opening night of The Wizard of Oz at Sphere, flying monkeys, and 138 posts: an hour-by-hour dispatch from the big premiere.
Who is behind the popular "NBA Research & Development Department" account? • I talked to them.
Who is behind the popular "NBA Research & Development Department" account?
I talked to them.
www.milkkarten.net
November 22, 2025 at 2:45 PM
Who is behind the popular "NBA Research & Development Department" account? • I talked to them.
Why Netflix created a finsta • I talked to Hannah Gullixson, Head of Social Marketing at Netflix, about overseeing 550+ handles, "superserving" fandoms, and more.
Why Netflix created a finsta
I talked to Hannah Gullixson, Head of Social Marketing at Netflix, about overseeing 550+ handles, "superserving" fandoms, and more.
www.milkkarten.net
November 22, 2025 at 2:45 PM
Why Netflix created a finsta • I talked to Hannah Gullixson, Head of Social Marketing at Netflix, about overseeing 550+ handles, "superserving" fandoms, and more.
The best brands on social, according to you • I compiled a document with over 340 examples of great social accounts.
The best brands on social, according to you
I compiled a document with over 340 examples of great social accounts.
www.milkkarten.net
November 22, 2025 at 2:45 PM
The best brands on social, according to you • I compiled a document with over 340 examples of great social accounts.