thank you lucy!

Finally, all of this was very cost effective!!

Here’s an example of what an email flow looked like in DMs.

ManyChat also helped Mamdani's campaign collect emails. Gabriella estimates around 10k emails were collected from Instagram.

One of the most impressive uses of the tool was their comment-to-dm posts. I’ve shared an example of one here.

When Gabriella started working with the campaign in April, she immediately started setting up flows within ManyChat. As you can see below, they can be quite complicated on the back end.

The lightbulb moment.

Funny enough, ManyChat is typically thought of as an influencer tool. That's how Gabriella first heard of it. She has an influencer dog, Edna the Runt, who uses it.

Here’s how ManyChat, the tool the campaign used to mobilize followers, works.