Miguel Fernández
@miguelfernandez.dev
Senior Frontend Dev by day, Indie Dev by night
👋 Book a Call http://cal.com/customlandings
🚀 Growing http://CustomLandings.com
⚡ Building Landing Pages for busy founders
👋 Book a Call http://cal.com/customlandings
🚀 Growing http://CustomLandings.com
⚡ Building Landing Pages for busy founders
🎥 Want the full masterclass?
Watch James Hawkins break it all down on the @morningmakersho:
How He built a multi-million Dollar Business from Scratch
www.youtube.com/watch?v=kDw...
Watch James Hawkins break it all down on the @morningmakersho:
How He built a multi-million Dollar Business from Scratch
www.youtube.com/watch?v=kDw...
How He built a multi-million Dollar Business from Scratch
Inside PostHog’s Journey to $100M: Insights from co-CEO and mother of hedgehogs: James HawkinsIn this episode, we chat with James Hawkins (https://x.com/jame...
www.youtube.com
April 26, 2025 at 12:56 PM
🎥 Want the full masterclass?
Watch James Hawkins break it all down on the @morningmakersho:
How He built a multi-million Dollar Business from Scratch
www.youtube.com/watch?v=kDw...
Watch James Hawkins break it all down on the @morningmakersho:
How He built a multi-million Dollar Business from Scratch
www.youtube.com/watch?v=kDw...
12/ AI as infrastructure, not just a feature
They're embedding AI everywhere—from data queries to code suggestions to a chat UX—to enhance every role.
The future belongs to companies that make AI invisible yet indispensable.
They're embedding AI everywhere—from data queries to code suggestions to a chat UX—to enhance every role.
The future belongs to companies that make AI invisible yet indispensable.
April 26, 2025 at 12:56 PM
12/ AI as infrastructure, not just a feature
They're embedding AI everywhere—from data queries to code suggestions to a chat UX—to enhance every role.
The future belongs to companies that make AI invisible yet indispensable.
They're embedding AI everywhere—from data queries to code suggestions to a chat UX—to enhance every role.
The future belongs to companies that make AI invisible yet indispensable.
11/ Co-founders enable bigger bets
Two founders can take bolder risks (e.g. 90% price cuts) because you share the load.
Solo founders often play it too safe.
Two founders can take bolder risks (e.g. 90% price cuts) because you share the load.
Solo founders often play it too safe.
April 26, 2025 at 12:56 PM
11/ Co-founders enable bigger bets
Two founders can take bolder risks (e.g. 90% price cuts) because you share the load.
Solo founders often play it too safe.
Two founders can take bolder risks (e.g. 90% price cuts) because you share the load.
Solo founders often play it too safe.
10/ Small, autonomous teams beat committees
PostHog lets engineering pods make decisions without layers of approval.
A little chaos creates more innovation than "perfect" process.
PostHog lets engineering pods make decisions without layers of approval.
A little chaos creates more innovation than "perfect" process.
April 26, 2025 at 12:56 PM
10/ Small, autonomous teams beat committees
PostHog lets engineering pods make decisions without layers of approval.
A little chaos creates more innovation than "perfect" process.
PostHog lets engineering pods make decisions without layers of approval.
A little chaos creates more innovation than "perfect" process.
9/ Session replay > raw metrics (for early products)
Before getting lost in dashboards, watch actual people use your product.
One session replay reveals UX problems faster than a thousand analytics reports.
Before getting lost in dashboards, watch actual people use your product.
One session replay reveals UX problems faster than a thousand analytics reports.
April 26, 2025 at 12:56 PM
9/ Session replay > raw metrics (for early products)
Before getting lost in dashboards, watch actual people use your product.
One session replay reveals UX problems faster than a thousand analytics reports.
Before getting lost in dashboards, watch actual people use your product.
One session replay reveals UX problems faster than a thousand analytics reports.
8/ Content as long-game funnel, not quick hits
Their newsletter, tutorials and docs build domain authority that converts over years.
The content flywheel is slow at first but unstoppable once it gains momentum.
Their newsletter, tutorials and docs build domain authority that converts over years.
The content flywheel is slow at first but unstoppable once it gains momentum.
April 26, 2025 at 12:56 PM
8/ Content as long-game funnel, not quick hits
Their newsletter, tutorials and docs build domain authority that converts over years.
The content flywheel is slow at first but unstoppable once it gains momentum.
Their newsletter, tutorials and docs build domain authority that converts over years.
The content flywheel is slow at first but unstoppable once it gains momentum.
7/ "Vibe-space" marketing > ROI obsession
Unmeasurable but memorable marketing (billboards, puppets, fun tweets) creates brand recognition that spreadsheets can't track.
Standing out beats blending in.
Unmeasurable but memorable marketing (billboards, puppets, fun tweets) creates brand recognition that spreadsheets can't track.
Standing out beats blending in.
April 26, 2025 at 12:56 PM
7/ "Vibe-space" marketing > ROI obsession
Unmeasurable but memorable marketing (billboards, puppets, fun tweets) creates brand recognition that spreadsheets can't track.
Standing out beats blending in.
Unmeasurable but memorable marketing (billboards, puppets, fun tweets) creates brand recognition that spreadsheets can't track.
Standing out beats blending in.
6/ "Ship and watch" product development
Their formula: Launch fast, observe real usage, ask why users choose you, then double-down on what works.
No lengthy focus groups or overplanning.
Just build → learn → adapt.
Their formula: Launch fast, observe real usage, ask why users choose you, then double-down on what works.
No lengthy focus groups or overplanning.
Just build → learn → adapt.
April 26, 2025 at 12:56 PM
6/ "Ship and watch" product development
Their formula: Launch fast, observe real usage, ask why users choose you, then double-down on what works.
No lengthy focus groups or overplanning.
Just build → learn → adapt.
Their formula: Launch fast, observe real usage, ask why users choose you, then double-down on what works.
No lengthy focus groups or overplanning.
Just build → learn → adapt.
5/ Multi-product strategy unlocks big enterprise deals
PostHog evolved from one analytics tool to 10+ products under one roof.
More capabilities → deeper adoption → larger footprints in enterprises.
PostHog evolved from one analytics tool to 10+ products under one roof.
More capabilities → deeper adoption → larger footprints in enterprises.
April 26, 2025 at 12:56 PM
5/ Multi-product strategy unlocks big enterprise deals
PostHog evolved from one analytics tool to 10+ products under one roof.
More capabilities → deeper adoption → larger footprints in enterprises.
PostHog evolved from one analytics tool to 10+ products under one roof.
More capabilities → deeper adoption → larger footprints in enterprises.
4/ Tiny sales team = massive retention gains
Adding just 2-3 sales people dramatically reduced churn by proactively catching problems early.
Even product-led companies need a human touch at key moments.
Adding just 2-3 sales people dramatically reduced churn by proactively catching problems early.
Even product-led companies need a human touch at key moments.
April 26, 2025 at 12:56 PM
4/ Tiny sales team = massive retention gains
Adding just 2-3 sales people dramatically reduced churn by proactively catching problems early.
Even product-led companies need a human touch at key moments.
Adding just 2-3 sales people dramatically reduced churn by proactively catching problems early.
Even product-led companies need a human touch at key moments.
3/ The anti-resume hiring strategy
PostHog doesn't chase Ivy League degrees. Their first support hire was an 18-year-old running a home server—no credit card needed.
Hunger > Harvard every single time.
PostHog doesn't chase Ivy League degrees. Their first support hire was an 18-year-old running a home server—no credit card needed.
Hunger > Harvard every single time.
April 26, 2025 at 12:56 PM
3/ The anti-resume hiring strategy
PostHog doesn't chase Ivy League degrees. Their first support hire was an 18-year-old running a home server—no credit card needed.
Hunger > Harvard every single time.
PostHog doesn't chase Ivy League degrees. Their first support hire was an 18-year-old running a home server—no credit card needed.
Hunger > Harvard every single time.
2/ Engineers as your first support team
Radical but brilliant: Engineers who feel user pain firsthand will:
• Fix root problems, not symptoms
• Build empathy into the product
• Create solutions that last
Radical but brilliant: Engineers who feel user pain firsthand will:
• Fix root problems, not symptoms
• Build empathy into the product
• Create solutions that last
April 26, 2025 at 12:56 PM
2/ Engineers as your first support team
Radical but brilliant: Engineers who feel user pain firsthand will:
• Fix root problems, not symptoms
• Build empathy into the product
• Create solutions that last
Radical but brilliant: Engineers who feel user pain firsthand will:
• Fix root problems, not symptoms
• Build empathy into the product
• Create solutions that last
1/ Zero outbound → millions in ARR
They scaled entirely through inbound. No cold calls. No aggressive ads. Just product-led growth with strategic "sales-assist" later on.
No spamming prospects. The smart approach is making them come to you.
They scaled entirely through inbound. No cold calls. No aggressive ads. Just product-led growth with strategic "sales-assist" later on.
No spamming prospects. The smart approach is making them come to you.
April 26, 2025 at 12:56 PM
1/ Zero outbound → millions in ARR
They scaled entirely through inbound. No cold calls. No aggressive ads. Just product-led growth with strategic "sales-assist" later on.
No spamming prospects. The smart approach is making them come to you.
They scaled entirely through inbound. No cold calls. No aggressive ads. Just product-led growth with strategic "sales-assist" later on.
No spamming prospects. The smart approach is making them come to you.
I tried but the answer is not really convincing nor specific
April 3, 2025 at 6:07 PM
I tried but the answer is not really convincing nor specific
Oh, perfect. Thanks Harrison! 😁
March 27, 2025 at 3:57 PM
Oh, perfect. Thanks Harrison! 😁
Oh, I didn’t know about that. Thanks Alex!
March 25, 2025 at 2:20 PM
Oh, I didn’t know about that. Thanks Alex!
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Indie Hacker Survival: The Battle for MRR
Build your SaaS, avoid Burnout, reach Product-Market Fit!
www.IndieHackerGame.com
March 18, 2025 at 2:20 PM
Compete against other Indie Hackers & get to the Top 10 Leaderboard! 👇
www.IndieHackerGame.com
www.IndieHackerGame.com