Can you really judge a book by its cover? Absolutely, yes. A lot of work goes into planning a book’s cover design— marketing goals, representing the author’s work, making it appealing to the target audience, legibility, and so much more.

microcosm.pub/newpodcast

This week on the pod, Lindsay McKee joins us to talk universal marketing truths & strategies, determining who your customer is (hint: it’s not you!), their needs, and publishing books that fill those needs.

Buckle in, aspiring marketers, for this fun & jargon-lite episode!

microcosm.pub/newpodcast

Do you publish what YOU want to read, or what the market says people want to read? We’re back with last year’s PNBA trade show talking to publishers about how they decide what they acquire and publish, and the various things that go into it.

full episode at microcosm.pub/newpodcast

On the pod this week: Trying to get high-profile reviews for your books can feel like a rat race. So many publishers competing for the same space in the same publications. But do reviews really matter? Are they worth the time publishers put into getting them?

microcosm.pub/newpodcast