Michelle Goodall
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michellegoodall.co.uk
Michelle Goodall
@michellegoodall.co.uk
990 followers 380 following 170 posts
Community Strategy, Community Led Growth, Social Impact, #Marketing and #Comms Consultant, Speaker, Trainer. Co-author of Community Based Marketing. 25+ years of #community building. Fractional #CMO. Commoner.
www.michellegoodall.co.uk
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michellegoodall.co.uk
Michelle Goodall @michellegoodall.co.uk · Nov 20
*updated*
Verified/official news media accounts on @bsky.app in this #StarterPack
I've added @itvnews.bsky.social @afpnews.bsky.social @lbc.co.uk @inews.co.uk @bellingcat.com and others. Go follow them.
go.bsky.app/Fpky9va
#News
#OfficialAccounts
michellegoodall.co.uk
Refurbed a laptop and I found an interview I did with @olioapp.bsky.social co-founder Saasha Celestial-One. We discussed whether it was possible for consumer brands to be successful without being community-led www.michellegoodall.co.uk/insights/pos...
#Community #CommunityStrategy
Is it possible to create a successful consumer brand without community? — Michelle Goodall
OLIO co-founder Saasha Celestial-One on community, and how it creates defensibility and a business moat for consumer brands.
www.michellegoodall.co.uk
October 3, 2025 at 3:59 PM
michellegoodall.co.uk
Going to MadFest London next week? Drop by the Havana Club social area and say hello to me and my fab Damn Fine Greetings co-founder Emma You'll see our limited edition collab with the MadFest team, our sweary and brand new not-so-sweary greetings cards.
damnfinegreetings.co.uk/blogs/news/c...
Come and meet us at MADFest 2025
We'll be rubbing shoulders with the great and the good from advertising, marketing, media and PR at MADFest 2025. It's the UK's "biggest, buzziest + boldest marketing festival" and you'll find us maki...
damnfinegreetings.co.uk
June 27, 2025 at 1:37 PM
michellegoodall.co.uk
Why do Brits swear so much more than Canadians...and many other countries? #Swearing
damnfinegreetings.co.uk/blogs/news/w...
Why do British people swear so much more than Canadians (and many othe
We were interviewed yesterday by a famous Canadian voiceover artist Joanna Reynolds. She has probably soothed you to sleep, read your favourite book to you or urged you to buy something that you defin...
damnfinegreetings.co.uk
June 23, 2025 at 3:31 PM
michellegoodall.co.uk
For those who celebrate, and those who love a celebratory swear, there is still time to order and send a card for UK Father's Day.
www.damnfinegreetings.com
Sweary rude luxury greeting cards and gifts
Unique, Funny, beautifully designed and ever so slightly saucy greetings cards, stationery and gifts for discerning swearers.
www.damnfinegreetings.com
June 9, 2025 at 2:53 PM
michellegoodall.co.uk
Community and comms legend @andypiper.me joined me to chat about community strategy and community building. He also gives us a tasty primer on the Fediverse and Mastodon - and how to find communities or build them there. #Community #CMGR
www.michellegoodall.co.uk/insights/mee...
Andy Piper and Michelle Goodall on Zoom chatting about community building and lessons learned.
June 9, 2025 at 12:04 PM
michellegoodall.co.uk
Hey Bluesky followers. I've been working on a thing with my co-founder lovely Emma.
If you don't like swearing/curse words. Look away now.
If you love a good swear + beautiful design please support our growing business. Buy/share/give feedback. ❤️
www.damnfinegreetings.com
Please and thank you!
Sweary rude luxury greeting cards and gifts
Unique, Funny, beautifully designed and ever so slightly saucy greetings cards, stationery and gifts for discerning swearers.
www.damnfinegreetings.com
May 29, 2025 at 12:57 PM
michellegoodall.co.uk
Delighted to be awarded and recognised as one of the most impactful independent consultants. And I can finally use my giant disco ball photo!
🕺🏆

www.michellegoodall.co.uk/insights/ind...
Michelle Goodall awarded in inaugural Independent Impact 50 awards — Michelle Goodall
I’ve been awarded an Independent Impact 50 award and recognised for my impact and professionalism as an independent practitioner.
www.michellegoodall.co.uk
May 15, 2025 at 4:44 PM
michellegoodall.co.uk
If you missed it you can watch the replay of yesterday's 'How can AI and sustainability co-exist' here: www.csofutures.com/news/from-gr...
Watch CSO Futures' webinar on AI and sustainability
Measuring the carbon footprint of artificial intelligence is an incredibly complex task.
www.csofutures.com
April 16, 2025 at 7:59 AM
michellegoodall.co.uk
Last chance to sign up for this free @csofutures.com
webinar. A discussion about the negative climate impact of our current use of data and AI and how we can rebalance to achieve climate benefits. Such an important and interesting topic.
#AI #Sustainability
zoom.us/webinar/regi...
Webinar card showing speakers for the 'How can AI and sustainability co-exist'
April 15, 2025 at 9:29 AM
michellegoodall.co.uk
Important for anyone who submitted their DNA to 23andMe. 3andMe has gone bankrupt and is at risk from being bought. Here's how to protect your data.
www.theverge.com/news/634680/...
How to delete your 23andMe data
23 and NOT me, actually.
www.theverge.com
March 25, 2025 at 12:35 PM
Reposted by Michelle Goodall
csofutures.com
Purpose, #Greenwashing and how to maximise the CMO x CSO relationship. CSO Futures' webinar on sustainable marketing is now available on-demand.

www.csofutures.com/news/purpose...
Can marketing save the planet? CSO Futures webinar replay
Is communicating about sustainability always a good thing?
www.csofutures.com
March 24, 2025 at 4:09 PM
michellegoodall.co.uk
Last chance to sign up for this free @csofutures.com webinar. A provocative title for sure, but an important consideration. Can growth and sustainability ever be compatible?
#Marketing #Sustainability
zoom.us/webinar/regi...
Webinar card containing speaker headshots. It's titled "can marketing save the planet?" How sustainability leaders can leverage the superpower of marketing.
March 20, 2025 at 10:06 AM
michellegoodall.co.uk
Most marketers do their bit to support #sustainability and #ESG initiatives. Most understand the need to align purpose and the planet alongside profitability. But can marketing really save the planet? 🌎
Sign up for this free event by @csofutures.com zoom.us/webinar/regi...
Webinar event card showing attendees
March 18, 2025 at 3:09 PM
michellegoodall.co.uk
"Washington has become Nero’s court, with an incendiary emperor, submissive courtiers and a jester high on ketamine... We were at war with a dictator, we are now at war with a dictator backed by a traitor." A very important speech. youtu.be/QIK9vbQRwBQ?...
Speech againt Trump, by french senator, Claude Malhuret. ( English subtitles )
YouTube video by Alain Cazes
youtu.be
March 7, 2025 at 10:53 AM
michellegoodall.co.uk
New from me on my blog - Why community is a business 'moat' 📈
www.michellegoodall.co.uk/insights/wha...
#CommunityLedGrowth #CommunityStrategy #CommunityBasedMarketing #Community #CMGR
Why community is a business moat — Michelle Goodall
What are business moats? And why are leading businesses investing in community to transform traditional business models and drive growth?
www.michellegoodall.co.uk
February 27, 2025 at 4:42 PM
michellegoodall.co.uk
I expect a very interesting discussion. How can marketing and sustainability professionals work together to drive both sustainability and profit? Free event. Register now.
zoom.us/webinar/regi...
A webinar card for CSO Futures featuring Eva Linderborg director Institute for Real Growth, Luciano Pirovano Chief Sustainability Officer for Bolton Food and Tri Marine and Nicolas Lambert, author of Can marketing save the world?
February 26, 2025 at 1:57 PM
michellegoodall.co.uk
New State of Community Management Report highlights the growing financial impact of communities and the cost to the people who manage them. H/T @venessap.bsky.social #Community #CommunityLedGrowth #CMGR
www.michellegoodall.co.uk/insights/res...
Resource: State of Community Management Report 2024 — Michelle Goodall
Annual benchmarking research 'State of Community Management Report' highlights the growing financial value and ROI of communities, but also the cost to those who manage them.
www.michellegoodall.co.uk
February 19, 2025 at 1:12 PM
michellegoodall.co.uk
A bunch of spring flowers for whoever needs some cheer today! 😘🌷
A bunch of yellow daffodils, red and purple tulips in a small French pottery jug on a table.
February 17, 2025 at 11:17 AM
michellegoodall.co.uk
Something for the UK to feel proud about. www.csofutures.com/news/uk-only...
#ClimateChange #ParisAgreement
UK only country with 1.5ºC-aligned 2035 climate target
"The UK's NDC is an encouraging sign of leadership, especially following the US’ step back."
www.csofutures.com
February 10, 2025 at 9:55 AM
michellegoodall.co.uk
The impact that an era of Permacrisis has had on our children. 😢
us.theconversation.com The Conversation U.S. @us.theconversation.com · Feb 5
In a study of Gen Z's personal goals, "to be safe" ranked as the top priority, outweighing traditional teenage desires like popularity and fun. A developmental psychologist explains what this says about growing up in an era of constant crisis: https://buff.ly/4140hYF #safety #mentalhealth #GenZ
Gen Z seeks safety above all else as the generation grows up amid constant crisis and existential threat
Recent generations may have taken safety for granted, but today’s youth are growing up in an era of compounded crises – and being safe is their priority.
buff.ly
February 5, 2025 at 9:32 AM
michellegoodall.co.uk
Thank you Hubspot’s @evanhamilton.bsky.social for featuring my CQL article in your Community Manager Breakfast newsletter this week🤘
#Community #CMGR
January 29, 2025 at 7:58 PM
michellegoodall.co.uk
Just got my ticket for TBD Conference. "Like TED...without the bullshit". One of the most refreshing events of the year. 😎
www.thetbdconference.com
TBD CONFERENCE
"Like TED...without the bullsh!t" say attendees. ‘Technology. Behaviour. Data.’ is the one-day conference designed to inform, inspire, and challenge the way decisions are made to make the best choices...
www.thetbdconference.com
January 29, 2025 at 4:04 PM
michellegoodall.co.uk
What is a Community Qualified Lead (CQL)?
And how does it differ from a MQL or a PQL?
#Community #CommunityStrategy #CMGR #Marketing
www.michellegoodall.co.uk/insights/wha...
What is a Community Qualified Lead (CQL)? And how does it differ from a MQL or PQL? — Michelle Goodall
What is a CQL and why is it an important marketing metric. We look at who typically uses CQLs and how they differ from a MQL or a PQL.
www.michellegoodall.co.uk
January 29, 2025 at 9:47 AM
michellegoodall.co.uk
Reports from @csofutures.com that SHEIN have appointed a Chief Sustainability Officer 😮
www.csofutures.com/news/shein-a...
SHEIN appoints Global Head of Sustainability amid growing scrutiny
"SHEIN represents a disruptive model with the potential to drive sustainability at an unparalleled scale."
www.csofutures.com
January 28, 2025 at 10:25 AM
michellegoodall.co.uk
Happy Community Manager Appreciation Day!
I failed to meetup with any fellow CMGRs today, but hope everyone celebrating had a wonderful one. ❤️
And for those of you who don't know what CMAD is, here you go...
#CMAD
www.michellegoodall.co.uk/insights/wha...
What is Community Manager Appreciation Day (CMAD) and what date does it fall on? — Michelle Goodall
What is Community Manager Appreciation Day (CMAD)? When is it celebrated? And why should community managers be heroes…even if it’s just for one day!
www.michellegoodall.co.uk
January 27, 2025 at 4:09 PM