Former pre-doc at @bcfginitiative.bsky.social + Emory & UChicago alum
Can reminder emails compel Americans to save? We ran a 2 million person megastudy with a large US bank to find out. Our results published today in @pnasnexus.org suggest that the answer is: yes, probably, a little. 🧵
👀 the paper: academic.oup.com/pnasnexus/ar...
Can reminder emails compel Americans to save? We ran a 2 million person megastudy with a large US bank to find out. Our results published today in @pnasnexus.org suggest that the answer is: yes, probably, a little. 🧵
👀 the paper: academic.oup.com/pnasnexus/ar...
We tested 7 email nudges to boost savings among ~2M U.S. bank customers. The top performing nudge–weekly reminders to save or congratulations for saving–increased the chance of a monthly savings deposit by 1.32%.
academic.oup.com/pnasnexus/ar...
We tested 7 email nudges to boost savings among ~2M U.S. bank customers. The top performing nudge–weekly reminders to save or congratulations for saving–increased the chance of a monthly savings deposit by 1.32%.
academic.oup.com/pnasnexus/ar...