Its not just digital platforms though, its any product. An alternate: When a product is made worse for consumers, in order to increase profits.

Also the verb tense, enshitify

King shit

Boycott it and host your own, speak your mind there rather than being in the room with bully’s and wanna-be fascists.

Something something "Cool Zone"

This seems like something that should be very clearly covered by existing data privacy and conflict of interest laws.

Any info? Pictures? Any specific intersection?