Mark Fischer
mfischer21.bsky.social
Mark Fischer
@mfischer21.bsky.social
Ad Age Senior Engagement Editor
And last, BUT CERTAINLY NOT LEAST: @maskeroni.bsky.social
February 8, 2025 at 6:01 PM
We'll be giving away gift links all weekend long 🎁. In the meantime, here are some of my @adage.com friends you should be following for the #SuperBowl:

@jeaninepoggi.bsky.social
@timnudd.bsky.social
@sanchezsabrina.bsky.social
@jessicawohl.bsky.social
@parkerdelrey.bsky.social
February 8, 2025 at 5:52 PM
Brands including Hellmann’s, Instacart and Abercrombie & Fitch are going beyond traditional influencer posts for the #SuperBowl. @gillianfollett.bsky.social takes you inside their strategies (gift link): adage.com/article/spec...
Super Bowl influencer marketing strategies—how brands are increasingly integrating creators into experiential
Many brands are expanding their Super Bowl campaigns beyond just sponsored social posts this year to include experiential moments and exclusive New Orleans events.
adage.com
February 8, 2025 at 5:52 PM
If the #SuperBowl heads to overtime, you might want to read this from @parkerdelrey.bsky.social (gift link): adage.com/article/spec...
Super Bowl overtime commercials—what they cost and how they’re sold
How brands negotiate Super Bowl overtime ad space.
adage.com
February 8, 2025 at 5:52 PM
From a lack of a car ads to AI, AI and AI, here are 5 #SuperBowl trends to watch (gift link): adage.com/article/spec...
5 Super Bowl ad trends to watch
Brands are avoiding controversy—but does playing it safe carry its own risks?
adage.com
February 8, 2025 at 5:52 PM
Let's start with Ad Age's #SuperBowl Ad Tracker, which includes every ad and teaser released for, as well as the agencies behind the creative (gift link): adage.com/article/spec...
Super Bowl 2025 commercials and the brands buying them
Tracking the latest Super Bowl commercials and teasers—which brands are buying ads and the agencies making them.
adage.com
February 8, 2025 at 5:52 PM