They leverage their digital presence and community engagement to amplify reach, visibility, and social influence.

3. They potentially supplement their income through sources that are not publicly disclosed or fully documented.

2. They earn significant income on Roblox as developers and UGC creators and likely reinvest part of those earnings into other ventures or speculative opportunities.

1. They come from a wealthy family, giving them the financial backing to fund large-scale giveaways without concern.

They are not actually serving the community. they profit from attention and drive engagement, then select a few winners to appear generous. It is not for the community. it is marketing dressed up as goodwill, built to benefit them.

This isn’t giving. it’s taking.

Everyone else is effectively doing free marketing work for them. It looks like they’re helping the community, but it’s really just a way to grab attention and engagement.

Buying gamepasses to hand out 100k Robux is clever bookkeeping. they spend some Robux and generate enormous engagement value in return.

Picking 10 winners from 3,000+ commenters is textbook FOMO bait. Most people do everything asked, hoping to win. The Roblox influencers, devs, get mass engagement and a relevance boost for almost no cost. The winners are only a tiny fraction. It’s manipulative, even if it’s technically allowed on X.

Update:

If a 17-year-old is running high-stakes Robux giveaways, how is that being regulated?

Are there terms?
Age verification?
Oversight by Roblox or the FTC?
Protection for younger followers?

Grok explains how Robux giveaways target teens and why FTC rules still allow it.

x.com/i/grok/share...

The manipulation runs so deep, especially when it’s framed as generosity.
Kids get rewired and used for visibility. but if you call it out, the bots and loyalists swarm.

This hit deep
I tried raising awareness about how Roblox influencers use variable reward systems (like Robux giveaways) that condition teens into compulsive engagement and i got 50+ hate replies, mockery and people defending the giveaway system like it’s sacred.

The manipulation runs so deep, especially when it’s framed as generosity.
Kids get rewired and used for visibility. but if you call it out, the bots and loyalists swarm.

This hit deep
I tried raising awareness about how Roblox influencers use variable reward systems (like Robux giveaways) that condition teens into compulsive engagement and i got 50+ hate replies, mockery and people defending the giveaway system like it’s sacred.

The Roblox RTC giveaway is a perfect example. it uses high emotional bait, low odds, and is engineered for visibility, with zero safety design.

Recent studies show:
35% spike in compulsive checking
20% drop in impulse control
15% drop in self-esteem

and these systems still slip past COPPA, KOSA, and FTC frameworks

That’s why platforms like Roblox, especially its system and the influencer ecosystem built around it, have real psychological power over kids and teens. It’s not just entertainment. It’s shaping how their brains get wired.