Melissa Goodwin
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melissagoodwin.bsky.social
Melissa Goodwin
@melissagoodwin.bsky.social
🚀 CEO @ Magnetic | Fueling creativity, design thinking, and innovation in sales outreach & growth.

🎙️ Co-host of The A/B Test Podcast — Two failed theater majors testing, learning, and figuring it out. Entrepreneurs with too many kids and dogs.
Use Sales Navigator's advanced search filters to build your initial list:

Company headcount + growth signals
Department size
Tech stack
Posted content topics
Pro tip: Save your best-performing searches. Monitor them weekly for new matches.
February 3, 2025 at 12:16 PM
Set up Sales Navigator alerts for your target accounts:

Leadership changes
Company growth signals
New initiatives
Funding rounds
The key is catching changes BEFORE they show up in databases.
February 3, 2025 at 12:16 PM
Use the "Posted Content" filter in Sales Nav to find active prospects:

Look for posts about challenges you solve
Track engagement on industry topics
Monitor relevant hashtags
This shows you who's actively thinking about your space.
February 3, 2025 at 12:16 PM
Build custom lists in Sales Nav by:

Department
Buying stage
Use case
Geography
Then use the "Similar Profiles" feature to expand each list with look-alike prospects.
February 3, 2025 at 12:15 PM
The Setup:

Me: Zero Python knowledge
The task: Analyze 37,000 lines of data
The tools: Claude, ChatGPT, Perplexity
Time limit: As fast as possible

The result? Mind-blowing. Here's what actually works:
January 12, 2025 at 12:31 AM
Claude (The Dark Horse) 🏆

Wrote & debugged Python WITH me
4-5 iterations to perfect
Parsed 37K lines in seconds
Time spent: 1h45m

From "what's Python?" to "I just analyzed 37K data points"
That's insane.
January 12, 2025 at 12:30 AM