Write more persuasive copy following the tips in this blog post.

AIDA is an excellent framework for copywriters beginning a project and needing direction. We’ve all felt that feeling when staring at a blank screen or page and not knowing what to write. Its our job to write so we have to figure that out fast. AIDA provides copywriters of all levels a framework that helps us figure out what to write.

PAS is a great copywriting formula that can help guide you on what to write when you sit down to write copy. So, what is PAS and what does it mean? Let's take a look.

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The rule of one is a useful copywriting rule that will help you write better copy. The rule of one says that you need to have one reader, one idea, ome offer and one action to write good copy.

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Copy & Content