The industry says: “Trust the data.”
I say: trust your gut; it’s got a better track record.

Data’s great.
But it never pitched a bold idea.
Never sparked a hit.
Never made an audience feel.

Spreadsheets don’t make shows. Humans do.

FAST channels sound like a goldmine, but the real winners are often the sales teams pushing shiny tools. Success in FAST needs more than hype—it demands a feasibility study, expert guidance, and a tailored strategy. Don’t jump blindly; plan smart! #FASTChannels #Strategy

Content is a bakery: creative, fast, and trend-driven. Distribution is a water utility: stable, predictable, and risk-averse. Merge them? Both fail. Content businesses need agility to survive, not the weight of rigid infrastructure. Flex or fade—it’s that simple. #comcast

The future of TV isn’t just what you watch—it’s how you watch it. TV OS is the silent power shaping every screen in your life. Ad-tech, retail giants, and more are battling for your attention. Read more…
👉🏽 https://buff.ly/3ZfVwc7

#tvos

What if digital media consumption is no longer growing? 📉

Global media peaked in 2023:
📱 Mobile: 0% growth
📺 Streaming/TV: -4.6%/-4.5%
🎮 Gaming: -6.1%
📖 Online press: -9.2%

It’s not a crisis—it’s a shift. Quality > quantity. Are you ready for the “phytigal” era, blending analog & digital?

Premier League to establish new in-house media operation by 2026. Is this also a preparation to launch its own streaming service eventually?

AI is revolutionizing broadcasting with MR/VR: immersive stories where viewers shape plots, live mixed-reality events, and new revenue models like shoppable content. From sports to news, AI empowers broadcasters to curate personalized, interactive experiences. Are you ready to dive in?

🌍📺 Happy World Television Day! 📺🌍

TV has brought us together in moments of wonder, joy, and connection—uniting millions for the moon landing, Live Aid, or even Ross saying Rachel’s name. It’s more than entertainment; it’s a shared experience that transcends borders and brings us together.

Strategic inflection point is often overseen as a guiding tool in leading a business - especially in transformative times like now. Streaming services disrupted traditional TV: Blockbuster didn't adapt, while Netflix thrived . This shows companies must adapt to industry changes or become obsolete.

Control of the living room TV offers premium access to our data. While smartphone use rises, the TV remains key for video and is becoming a major data hub. Retailers like Walmart are entering this arena, aiming to gather data and boost sales, transforming media through "Retail in Media."

The TV Industry: From the days of bulky TV sets we evolved into Big Tech behemoth. Can we transform the TV industry by moving them all into a platform structure? I explore that thought in my latest blog post. #media #strategy globalmediaconsult.com/2023/11/23/p...

IBM said Thursday it will stop advertising on X, formerly Twitter, after a report from a media watchdog organization found that its ads had appeared on the Elon Musk-owned social media site alongside pro-Nazi tweets.

#Netflix changed its pricing model in #Kenya & again demonstrates its outstanding mastery of combing global aspiration with local strategy. Lessons that every other (namely) traditional US media moguldom should learn. #media #strategy #globalization www.linkedin.com/posts/christ...

Creativity is the super power in the media universe.
What is your creative trick of today? Where did you find a creative solution to a problem in the business this year? What was your greatest creative moment in the industry ?
www.linkedin.com/posts/christ...

How does the #Israel #Hamas #war impact the media industry in the #USA? Yes, there is a connection and it is all about #money, of course.
I was interviewed by BusinessInsider about my take on this www.businessinsider.com/israel-hamas...

Is there such a thing as “TV Capitalism with a Human Face”? Yes, #Television is a very capitalist industry and yes, it can be used to advance #humanity. Check out here, how www.linkedin.com/posts/christ...

Most TV & media businesses miss out on truly building a complete flywheel, others might think they have one- and then there are those, who are so focused on the flywheel idea that they get spinned off the course.

globalmediaconsult.com/2023/10/25/i...

🎃 Trick or treat?
What do you fear or treasure currently in the TV industry?
👻With #Halloween just around the corner it is a good time to look at the fear in the industry. My concern is that there is too much of it.