Media Minefield
@mediaminefield.bsky.social
Fueling business growth with modern, customized PR strategies 📈
Award-winning Media Relations, Social Media & Crisis Communications agency
Minneapolis, MN
Award-winning Media Relations, Social Media & Crisis Communications agency
Minneapolis, MN
GEO and REO have changed the game. Your communication strategies must be built around — and informed by — an understanding of how machines interpret information and perceive your brand! 🤖 👀
October 20, 2025 at 5:15 PM
GEO and REO have changed the game. Your communication strategies must be built around — and informed by — an understanding of how machines interpret information and perceive your brand! 🤖 👀
For more tips and PR thought leadership, subscribe to our monthly newsletter, The Key. 🔑 ⬇️
story.media-minefield.com/the-key-news...
story.media-minefield.com/the-key-news...
The Key Newsletter
Sign up for our monthly newsletter to get insider PR tips and thought leadership!
story.media-minefield.com
October 8, 2025 at 8:20 PM
For more tips and PR thought leadership, subscribe to our monthly newsletter, The Key. 🔑 ⬇️
story.media-minefield.com/the-key-news...
story.media-minefield.com/the-key-news...
The key to all of this is 𝐚𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜 𝐜𝐨𝐧𝐭𝐞𝐧𝐭.
Give your team the tools they need to amplify their personal social media brand and your business will benefit too!
Learn more: training.media-minefield.com/employee-soc...
Give your team the tools they need to amplify their personal social media brand and your business will benefit too!
Learn more: training.media-minefield.com/employee-soc...
Media Minefield | Employee Social Influencer Training
Employee Social Influencer Training is a customized 2–3 hour in-person or virtual training that teaches employees how to strategically post and engage on social media and why the effort positively imp...
training.media-minefield.com
October 2, 2025 at 6:05 PM
The key to all of this is 𝐚𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜 𝐜𝐨𝐧𝐭𝐞𝐧𝐭.
Give your team the tools they need to amplify their personal social media brand and your business will benefit too!
Learn more: training.media-minefield.com/employee-soc...
Give your team the tools they need to amplify their personal social media brand and your business will benefit too!
Learn more: training.media-minefield.com/employee-soc...
Check out Founder + CEO Kristi Piehl’s tips to adapt your PR strategy in her most recent blog: www.media-minefield.com/3-ways-to-le...
3 Ways to Leverage PR in the Age of AI - Media Minefield
News interviews are increasingly powerful for brand awareness as more people turn to AI search engines.
www.media-minefield.com
August 7, 2025 at 4:21 PM
Check out Founder + CEO Kristi Piehl’s tips to adapt your PR strategy in her most recent blog: www.media-minefield.com/3-ways-to-le...
If earned media is not part of your marketing plan, it's time to incorporate a strategy that includes local, mainstream, niche and industry publications.
August 4, 2025 at 3:58 PM
If earned media is not part of your marketing plan, it's time to incorporate a strategy that includes local, mainstream, niche and industry publications.
Learn more here ➡️ training.media-minefield.com/employee-soc...
Media Minefield | Employee Social Influencer Training
Employee Social Influencer Training is a customized 2–3 hour in-person or virtual training that teaches employees how to strategically post and engage on social media and why the effort positively imp...
training.media-minefield.com
July 2, 2025 at 2:16 PM
Learn more here ➡️ training.media-minefield.com/employee-soc...
By skipping the standard press release, Tinder's comms team showed how a major leadership change can feel personal without sacrificing clarity or strategy.
👏 This is why it's so important for executives to spend time building their LinkedIn presence with an effective strategy.
👏 This is why it's so important for executives to spend time building their LinkedIn presence with an effective strategy.
June 9, 2025 at 2:13 PM
By skipping the standard press release, Tinder's comms team showed how a major leadership change can feel personal without sacrificing clarity or strategy.
👏 This is why it's so important for executives to spend time building their LinkedIn presence with an effective strategy.
👏 This is why it's so important for executives to spend time building their LinkedIn presence with an effective strategy.
🙋♀️ Our final tip? Work with an external firm.
A second set of eyes on any messaging can help you see gaps in your plan.
A second set of eyes on any messaging can help you see gaps in your plan.
May 8, 2025 at 2:32 PM
🙋♀️ Our final tip? Work with an external firm.
A second set of eyes on any messaging can help you see gaps in your plan.
A second set of eyes on any messaging can help you see gaps in your plan.
📝 Prepare your internal comms with the same care as external comms.
In the digital age, it's easier than ever for an employee to leak internal comms to an external audience.
In the digital age, it's easier than ever for an employee to leak internal comms to an external audience.
May 8, 2025 at 2:32 PM
📝 Prepare your internal comms with the same care as external comms.
In the digital age, it's easier than ever for an employee to leak internal comms to an external audience.
In the digital age, it's easier than ever for an employee to leak internal comms to an external audience.
⛔ No comment is a comment.
If you don't say anything, people are going to create their own stories and assume the worst.
If you don't say anything, people are going to create their own stories and assume the worst.
May 8, 2025 at 2:32 PM
⛔ No comment is a comment.
If you don't say anything, people are going to create their own stories and assume the worst.
If you don't say anything, people are going to create their own stories and assume the worst.
👍🏻 Your statement should come from a person, not the brand.
This will show accountability and humanize your brand as you recover your reputation.
This will show accountability and humanize your brand as you recover your reputation.
May 8, 2025 at 2:32 PM
👍🏻 Your statement should come from a person, not the brand.
This will show accountability and humanize your brand as you recover your reputation.
This will show accountability and humanize your brand as you recover your reputation.
❤️ Show empathy.
Don't invalidate the feelings of any victims or potential victims in any statements or messaging.
Don't invalidate the feelings of any victims or potential victims in any statements or messaging.
May 8, 2025 at 2:32 PM
❤️ Show empathy.
Don't invalidate the feelings of any victims or potential victims in any statements or messaging.
Don't invalidate the feelings of any victims or potential victims in any statements or messaging.
🚨 Even if you think you don't need a plan, you do.
Remember that not all crises are caused by you or your business. Outside events or stakeholders can impact your brand.
Remember that not all crises are caused by you or your business. Outside events or stakeholders can impact your brand.
May 8, 2025 at 2:32 PM
🚨 Even if you think you don't need a plan, you do.
Remember that not all crises are caused by you or your business. Outside events or stakeholders can impact your brand.
Remember that not all crises are caused by you or your business. Outside events or stakeholders can impact your brand.
🤳 Don't forget about social media!
Make sure everyone on your social media team knows their role and the right people are equipped to respond to DMs and comments.
Make sure everyone on your social media team knows their role and the right people are equipped to respond to DMs and comments.
May 8, 2025 at 2:32 PM
🤳 Don't forget about social media!
Make sure everyone on your social media team knows their role and the right people are equipped to respond to DMs and comments.
Make sure everyone on your social media team knows their role and the right people are equipped to respond to DMs and comments.
💭 Think about all audiences and stakeholders.
Your team and clients will thank you when that inevitable crisis strikes.
Your team and clients will thank you when that inevitable crisis strikes.
May 8, 2025 at 2:32 PM
💭 Think about all audiences and stakeholders.
Your team and clients will thank you when that inevitable crisis strikes.
Your team and clients will thank you when that inevitable crisis strikes.
Our team's tip? Always prepare for the unexpected interview questions.
Using techniques like bridging is much more effective than having your PR person interrupt an ongoing interview.
Using techniques like bridging is much more effective than having your PR person interrupt an ongoing interview.
May 6, 2025 at 2:37 PM
Our team's tip? Always prepare for the unexpected interview questions.
Using techniques like bridging is much more effective than having your PR person interrupt an ongoing interview.
Using techniques like bridging is much more effective than having your PR person interrupt an ongoing interview.