Mandy Hoskinson “MediaMandy”
@mediamandy.bsky.social
Marketing Agency Owner in LA following smart, funny people on any app I can find them
The problem with most marketing copy is that it sounds like a brand team trying to "talk shop".
Too much jargon. Too many words.
The key is to sound like your customer, so they land on a page and go:
"that's exactly how I feel"
"this is exactly what I'm trying to achieve"
Too much jargon. Too many words.
The key is to sound like your customer, so they land on a page and go:
"that's exactly how I feel"
"this is exactly what I'm trying to achieve"
January 5, 2026 at 2:52 PM
The problem with most marketing copy is that it sounds like a brand team trying to "talk shop".
Too much jargon. Too many words.
The key is to sound like your customer, so they land on a page and go:
"that's exactly how I feel"
"this is exactly what I'm trying to achieve"
Too much jargon. Too many words.
The key is to sound like your customer, so they land on a page and go:
"that's exactly how I feel"
"this is exactly what I'm trying to achieve"
Talk about brandjacking!
I was listening to the news this morning about China and AI and the moment I heard these company names I laughed out loud.
I was listening to the news this morning about China and AI and the moment I heard these company names I laughed out loud.
December 21, 2025 at 3:51 PM
Talk about brandjacking!
I was listening to the news this morning about China and AI and the moment I heard these company names I laughed out loud.
I was listening to the news this morning about China and AI and the moment I heard these company names I laughed out loud.
Great visuals won’t fix confusing messaging. Say it simply, then design around it.
December 12, 2025 at 4:30 AM
Great visuals won’t fix confusing messaging. Say it simply, then design around it.
A content calendar ≠ strategy. Every post needs to ladder up to a real business goal.
December 8, 2025 at 2:29 PM
A content calendar ≠ strategy. Every post needs to ladder up to a real business goal.
Turns out this book isn’t about moms, it’s about research.
I did research at UCLA, so a lot of the advice felt pretty obvious, but it’s is a solid primer on research basics.
Rob Fitzpatrick shares what bad research conversations look like + scripts for how to turn an unhelpful conversation around.
I did research at UCLA, so a lot of the advice felt pretty obvious, but it’s is a solid primer on research basics.
Rob Fitzpatrick shares what bad research conversations look like + scripts for how to turn an unhelpful conversation around.
November 15, 2025 at 5:36 PM
Turns out this book isn’t about moms, it’s about research.
I did research at UCLA, so a lot of the advice felt pretty obvious, but it’s is a solid primer on research basics.
Rob Fitzpatrick shares what bad research conversations look like + scripts for how to turn an unhelpful conversation around.
I did research at UCLA, so a lot of the advice felt pretty obvious, but it’s is a solid primer on research basics.
Rob Fitzpatrick shares what bad research conversations look like + scripts for how to turn an unhelpful conversation around.
Pro tip: if you're pitching a potential client (or interviewing with them), change your document colors to their brand colors. It creates a subtle psychological signal that you're the right fit.
September 5, 2025 at 11:20 AM
Pro tip: if you're pitching a potential client (or interviewing with them), change your document colors to their brand colors. It creates a subtle psychological signal that you're the right fit.
PSA: Chrome extensions aren't as safe as you think. Popular ones are leaking API keys and user data through basic security flaws. Browser extensions don't get the same scrutiny as mobile apps.
Check before you install!
Check before you install!
September 5, 2025 at 1:49 AM
PSA: Chrome extensions aren't as safe as you think. Popular ones are leaking API keys and user data through basic security flaws. Browser extensions don't get the same scrutiny as mobile apps.
Check before you install!
Check before you install!
Calendly users - if you aren't using the feature to embed clickable time slots into emails, you're missin' out!
September 2, 2025 at 3:15 PM
Calendly users - if you aren't using the feature to embed clickable time slots into emails, you're missin' out!
#ChatGPT's top apps tells you a lot about how people use the tool
September 1, 2025 at 1:10 PM
#ChatGPT's top apps tells you a lot about how people use the tool
PSA - it's free to sign and edit PDFs within Google Drive -- even collaboratively. One team member can fill it out, another can edit the others' submissions, etc.
No need to download, edit, and re-upload.
The Lumin PDF app has all the basic PDF editing functions. Signing, editing, etc is all free.
No need to download, edit, and re-upload.
The Lumin PDF app has all the basic PDF editing functions. Signing, editing, etc is all free.
May 22, 2025 at 8:59 PM
PSA - it's free to sign and edit PDFs within Google Drive -- even collaboratively. One team member can fill it out, another can edit the others' submissions, etc.
No need to download, edit, and re-upload.
The Lumin PDF app has all the basic PDF editing functions. Signing, editing, etc is all free.
No need to download, edit, and re-upload.
The Lumin PDF app has all the basic PDF editing functions. Signing, editing, etc is all free.
AI written #LinkedIn comments are soooo bad! Why are we doing this? Who is being fooled by these? Who is making a purchase because they saw a comment like this? How is this worth it?
May 19, 2025 at 9:41 PM
AI written #LinkedIn comments are soooo bad! Why are we doing this? Who is being fooled by these? Who is making a purchase because they saw a comment like this? How is this worth it?
🏳️🌈 10 year anniversary of an eventful family visit in LA
May 7, 2025 at 7:43 PM
🏳️🌈 10 year anniversary of an eventful family visit in LA
This is why I love the internet
April 25, 2025 at 5:24 PM
This is why I love the internet
Just did a radio segment about YouTube’s birthday (with 1 hr notice) - here were my prep notes
April 23, 2025 at 6:40 PM
Just did a radio segment about YouTube’s birthday (with 1 hr notice) - here were my prep notes
Ads on Threads …. we’ll see, I guess
January 24, 2025 at 9:58 PM
Ads on Threads …. we’ll see, I guess
LA’s sanity is riding on this forecast
January 22, 2025 at 7:55 PM
LA’s sanity is riding on this forecast
Taylor Lorenz posts heinous meme round ups but what’s more heinous is the comment sections below
@taylorlorenz.bsky.social
@taylorlorenz.bsky.social
December 4, 2024 at 2:25 AM
Taylor Lorenz posts heinous meme round ups but what’s more heinous is the comment sections below
@taylorlorenz.bsky.social
@taylorlorenz.bsky.social
Do not - I repeat - do not use the Canva photo upscaler. 🥲
December 3, 2024 at 7:19 PM
Do not - I repeat - do not use the Canva photo upscaler. 🥲