MediaCat UK
@mediacatuk.bsky.social
An online publication covering the media side of the marketing industry
https://mediacat.uk
https://mediacat.uk
Young tourists are increasingly using ChatGPT and video content to discover new destinations.
But despite shifts in their research and planning habits, they still mostly stick to the same old booking habits.
Read here: mediacat.uk/how-ai-plann...
But despite shifts in their research and planning habits, they still mostly stick to the same old booking habits.
Read here: mediacat.uk/how-ai-plann...
May 30, 2025 at 3:51 PM
Young tourists are increasingly using ChatGPT and video content to discover new destinations.
But despite shifts in their research and planning habits, they still mostly stick to the same old booking habits.
Read here: mediacat.uk/how-ai-plann...
But despite shifts in their research and planning habits, they still mostly stick to the same old booking habits.
Read here: mediacat.uk/how-ai-plann...
'Gaming environments, where you’re locked in, are truly one of the last remaining places where attention is high,' says Nathan Lindberg, head of US brand partnerships at Overwolf.
Read the full interview: mediacat.uk/pc-gaming-is...
Read the full interview: mediacat.uk/pc-gaming-is...
May 28, 2025 at 2:01 PM
'Gaming environments, where you’re locked in, are truly one of the last remaining places where attention is high,' says Nathan Lindberg, head of US brand partnerships at Overwolf.
Read the full interview: mediacat.uk/pc-gaming-is...
Read the full interview: mediacat.uk/pc-gaming-is...
Damian Ryan, founder of Ryan Capital Partners, says we’re entering an era of smarter, more conditional dealmaking — and both buyers and sellers need to adapt.
Read here: mediacat.uk/media-inc-ne...
Read here: mediacat.uk/media-inc-ne...
May 22, 2025 at 2:41 PM
Damian Ryan, founder of Ryan Capital Partners, says we’re entering an era of smarter, more conditional dealmaking — and both buyers and sellers need to adapt.
Read here: mediacat.uk/media-inc-ne...
Read here: mediacat.uk/media-inc-ne...
Two-screen media consumption has become the norm as audiences scroll through their phones while watching TV.
A new study now argues that popular distractions such as video games or messaging apps can be ‘golden opportunities’ for marketers.
Read here: mediacat.uk/pop-up-ads-i...
A new study now argues that popular distractions such as video games or messaging apps can be ‘golden opportunities’ for marketers.
Read here: mediacat.uk/pop-up-ads-i...
May 20, 2025 at 4:24 PM
Two-screen media consumption has become the norm as audiences scroll through their phones while watching TV.
A new study now argues that popular distractions such as video games or messaging apps can be ‘golden opportunities’ for marketers.
Read here: mediacat.uk/pop-up-ads-i...
A new study now argues that popular distractions such as video games or messaging apps can be ‘golden opportunities’ for marketers.
Read here: mediacat.uk/pop-up-ads-i...
Case study: MPs are being targeted with ads showing hand-written notes from members of the public explaining why they want more social housing.
Read here: mediacat.uk/shelters-mp-...
Read here: mediacat.uk/shelters-mp-...
May 19, 2025 at 4:19 PM
Case study: MPs are being targeted with ads showing hand-written notes from members of the public explaining why they want more social housing.
Read here: mediacat.uk/shelters-mp-...
Read here: mediacat.uk/shelters-mp-...
The most common evasion method tracked? Going incognito.
The study found that 11% of users who encountered a paywall stop page successfully bypassed it — in reality, the figure is likely even higher.
Read here: mediacat.uk/1-in-10-read...
The study found that 11% of users who encountered a paywall stop page successfully bypassed it — in reality, the figure is likely even higher.
Read here: mediacat.uk/1-in-10-read...
May 19, 2025 at 3:13 PM
The most common evasion method tracked? Going incognito.
The study found that 11% of users who encountered a paywall stop page successfully bypassed it — in reality, the figure is likely even higher.
Read here: mediacat.uk/1-in-10-read...
The study found that 11% of users who encountered a paywall stop page successfully bypassed it — in reality, the figure is likely even higher.
Read here: mediacat.uk/1-in-10-read...
Popular distractions such as video games or messaging apps can be ‘golden opportunities’ for marketers as their messages can ‘piggyback on existing engagement.’
Read here: mediacat.uk/pop-up-ads-i...
Read here: mediacat.uk/pop-up-ads-i...
May 19, 2025 at 10:53 AM
Popular distractions such as video games or messaging apps can be ‘golden opportunities’ for marketers as their messages can ‘piggyback on existing engagement.’
Read here: mediacat.uk/pop-up-ads-i...
Read here: mediacat.uk/pop-up-ads-i...
Case study: OMG's Unite worked with Sainsbury's to devise a consciously inclusive media plan that would reach both first-and-second-generation Muslim families during Ramadan.
Read here: mediacat.uk/how-inclusiv...
Read here: mediacat.uk/how-inclusiv...
May 8, 2025 at 3:19 PM
Case study: OMG's Unite worked with Sainsbury's to devise a consciously inclusive media plan that would reach both first-and-second-generation Muslim families during Ramadan.
Read here: mediacat.uk/how-inclusiv...
Read here: mediacat.uk/how-inclusiv...
While social media breaks are becoming increasingly popular, a study has found that people pay less attention to ads on the platforms after a period of abstinence.
Read more: mediacat.uk/social-media...
Read more: mediacat.uk/social-media...
May 8, 2025 at 11:10 AM
While social media breaks are becoming increasingly popular, a study has found that people pay less attention to ads on the platforms after a period of abstinence.
Read more: mediacat.uk/social-media...
Read more: mediacat.uk/social-media...
Within the past month, Purina PRO PLAN pet food has struck a deal with the Association of Tennis Professionals Tour, and Barilla pasta has signed a partnership with Formula One.
Read more: mediacat.uk/unlikely-spo...
Read more: mediacat.uk/unlikely-spo...
May 7, 2025 at 4:13 PM
Within the past month, Purina PRO PLAN pet food has struck a deal with the Association of Tennis Professionals Tour, and Barilla pasta has signed a partnership with Formula One.
Read more: mediacat.uk/unlikely-spo...
Read more: mediacat.uk/unlikely-spo...
'If you’re not whitelisting influencer content, you’re leaving money on the table. You’re letting top-tier creative waste away in low-reach organic posts when you could be using it to drive conversions at scale.'
Read more: mediacat.uk/whitelisting...
Read more: mediacat.uk/whitelisting...
May 7, 2025 at 2:44 PM
'If you’re not whitelisting influencer content, you’re leaving money on the table. You’re letting top-tier creative waste away in low-reach organic posts when you could be using it to drive conversions at scale.'
Read more: mediacat.uk/whitelisting...
Read more: mediacat.uk/whitelisting...
WPP is reportedly renaming GroupM — the world’s largest media buying group and home to EssenceMediacom, Mindshare and Wavemaker — as WPP Media.
Read here: mediacat.uk/groupm-to-re...
Read here: mediacat.uk/groupm-to-re...
May 7, 2025 at 11:09 AM
WPP is reportedly renaming GroupM — the world’s largest media buying group and home to EssenceMediacom, Mindshare and Wavemaker — as WPP Media.
Read here: mediacat.uk/groupm-to-re...
Read here: mediacat.uk/groupm-to-re...
Now that the threat of a cookie-less Chrome no longer looms, Teads’ VP of data, James Colborn, thinks that even more agencies, advertisers and platforms will lose the impetus to explore and exploit alternatives to tracking.
James Swift reports: mediacat.uk/a-future-wit...
James Swift reports: mediacat.uk/a-future-wit...
May 2, 2025 at 3:24 PM
Now that the threat of a cookie-less Chrome no longer looms, Teads’ VP of data, James Colborn, thinks that even more agencies, advertisers and platforms will lose the impetus to explore and exploit alternatives to tracking.
James Swift reports: mediacat.uk/a-future-wit...
James Swift reports: mediacat.uk/a-future-wit...
Paul Greenwood, global head of research and insight at We Are Social, says they now steer clients toward engagement types that are ‘much harder to fake: saves, UGC creation, repeat comments — not just raw likes.’
Read more: mediacat.uk/how-bot-farm...
Read more: mediacat.uk/how-bot-farm...
May 2, 2025 at 11:28 AM
Paul Greenwood, global head of research and insight at We Are Social, says they now steer clients toward engagement types that are ‘much harder to fake: saves, UGC creation, repeat comments — not just raw likes.’
Read more: mediacat.uk/how-bot-farm...
Read more: mediacat.uk/how-bot-farm...
A poll claiming almost half of millennial and Gen Z audiences prefer social media content to TV shows and movies proves that ‘the consumer definition of quality is changing in media’, according to analyst Doug Shapiro.
James Swift reports: mediacat.uk/the-content-...
James Swift reports: mediacat.uk/the-content-...
May 1, 2025 at 1:30 PM
A poll claiming almost half of millennial and Gen Z audiences prefer social media content to TV shows and movies proves that ‘the consumer definition of quality is changing in media’, according to analyst Doug Shapiro.
James Swift reports: mediacat.uk/the-content-...
James Swift reports: mediacat.uk/the-content-...
Dr Grace Kite, the founder of econometrics agency magic numbers, sees the future of advertising as ‘lots of littles’. Synergies between media channels used to account for around 20% of a campaign’s effectiveness, she says. Now it’s more like 40%.
Read more: mediacat.uk/advertising-...
Read more: mediacat.uk/advertising-...
April 30, 2025 at 1:21 PM
Dr Grace Kite, the founder of econometrics agency magic numbers, sees the future of advertising as ‘lots of littles’. Synergies between media channels used to account for around 20% of a campaign’s effectiveness, she says. Now it’s more like 40%.
Read more: mediacat.uk/advertising-...
Read more: mediacat.uk/advertising-...
‘There’s growing recognition that full-funnel environments — where discovery and payment sit side by side — are worth planning for,’ says Molly Elvin, head of business development at Socially Powerful.
Read more: mediacat.uk/klarna-wants...
Read more: mediacat.uk/klarna-wants...
April 30, 2025 at 11:19 AM
‘There’s growing recognition that full-funnel environments — where discovery and payment sit side by side — are worth planning for,’ says Molly Elvin, head of business development at Socially Powerful.
Read more: mediacat.uk/klarna-wants...
Read more: mediacat.uk/klarna-wants...
Polaris Leadership Summit announced today that Matteo Renzi, former Prime Minister of Italy, will deliver the keynote address at this year’s Summit at London’s Plaisterer’s on 13 June.
Learn more: mediacat.uk/italy-ex-pm-...
Learn more: mediacat.uk/italy-ex-pm-...
April 29, 2025 at 12:22 PM
Polaris Leadership Summit announced today that Matteo Renzi, former Prime Minister of Italy, will deliver the keynote address at this year’s Summit at London’s Plaisterer’s on 13 June.
Learn more: mediacat.uk/italy-ex-pm-...
Learn more: mediacat.uk/italy-ex-pm-...
‘There’s growing recognition that full-funnel environments — where discovery and payment sit side by side — are worth planning for,’ says Molly Elvin, head of business development at Socially Powerful.
Read more: mediacat.uk/klarna-wants...
Read more: mediacat.uk/klarna-wants...
April 28, 2025 at 3:29 PM
‘There’s growing recognition that full-funnel environments — where discovery and payment sit side by side — are worth planning for,’ says Molly Elvin, head of business development at Socially Powerful.
Read more: mediacat.uk/klarna-wants...
Read more: mediacat.uk/klarna-wants...
Polaris Leadership Summit announced today that Matteo Renzi, former Prime Minister of Italy, will deliver the keynote address at this year’s Summit at London’s Plaisterer’s on 13 June.
Learn more: mediacat.uk/italy-ex-pm-...
Learn more: mediacat.uk/italy-ex-pm-...
April 28, 2025 at 11:34 AM
Polaris Leadership Summit announced today that Matteo Renzi, former Prime Minister of Italy, will deliver the keynote address at this year’s Summit at London’s Plaisterer’s on 13 June.
Learn more: mediacat.uk/italy-ex-pm-...
Learn more: mediacat.uk/italy-ex-pm-...
The implication for media planning is that personalisation isn’t risky, as long as it doesn’t shout about itself. The data suggests advertisers are more likely to gain than lose when they personalise, provided they do so with subtlety and intent.
Read here: mediacat.uk/personalised...
Read here: mediacat.uk/personalised...
April 23, 2025 at 11:18 AM
The implication for media planning is that personalisation isn’t risky, as long as it doesn’t shout about itself. The data suggests advertisers are more likely to gain than lose when they personalise, provided they do so with subtlety and intent.
Read here: mediacat.uk/personalised...
Read here: mediacat.uk/personalised...
Meta whistleblower Sarah Wynn-Williams claimed that the company targeted teens with ads based on their emotional states.
Read more: mediacat.uk/is-it-unethi...
Read more: mediacat.uk/is-it-unethi...
April 22, 2025 at 4:16 PM
Meta whistleblower Sarah Wynn-Williams claimed that the company targeted teens with ads based on their emotional states.
Read more: mediacat.uk/is-it-unethi...
Read more: mediacat.uk/is-it-unethi...
Meta whistleblower Sarah Wynn-Williams was in Washington DC last week, where she told senators how the company targeted teens with ads based on their emotional states.
But are there occasions when targeting users in this way is ethical?
Read here: mediacat.uk/is-it-unethi...
But are there occasions when targeting users in this way is ethical?
Read here: mediacat.uk/is-it-unethi...
April 16, 2025 at 5:00 PM
Meta whistleblower Sarah Wynn-Williams was in Washington DC last week, where she told senators how the company targeted teens with ads based on their emotional states.
But are there occasions when targeting users in this way is ethical?
Read here: mediacat.uk/is-it-unethi...
But are there occasions when targeting users in this way is ethical?
Read here: mediacat.uk/is-it-unethi...
Omnicom’s CEO John Wren stressed that creative was still the foundation of the business during the Q1 2025 earnings call on Tuesday, despite the discipline’s continued poor performance.
Read here: mediacat.uk/creative-is-...
Read here: mediacat.uk/creative-is-...
April 16, 2025 at 3:47 PM
Omnicom’s CEO John Wren stressed that creative was still the foundation of the business during the Q1 2025 earnings call on Tuesday, despite the discipline’s continued poor performance.
Read here: mediacat.uk/creative-is-...
Read here: mediacat.uk/creative-is-...
The implication for media planning is that personalisation isn’t risky, as long as it doesn’t shout about itself. The data suggests advertisers are more likely to gain than lose when they personalise, provided they do so with subtlety and intent.
Read here: mediacat.uk/personalised...
Read here: mediacat.uk/personalised...
April 16, 2025 at 10:55 AM
The implication for media planning is that personalisation isn’t risky, as long as it doesn’t shout about itself. The data suggests advertisers are more likely to gain than lose when they personalise, provided they do so with subtlety and intent.
Read here: mediacat.uk/personalised...
Read here: mediacat.uk/personalised...