Spotify y DV360 avanzan en audio programático con IA en tiempo real, ofreciendo a los anunciantes optimización y acceso a inventario premium desde una única plataforma. Esto y más en La Semana por Delante de AdTech Geek.
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This edition of Weekly Essentials captures the post-Cannes transformation of Connected TV (CTV) into a central force in programmatic advertising. CTV is becoming a fully measurable, strategic infrastructure. Read the full article in our newsletter AdTech Geek.
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La publicidad generada por IA ya está aquí y es imparable. Puedes verla en buscadores y en el metaverso. Descubre esto y más en La Semana por Delante en Adtech Geek, el newsletter de Media AdTech. Considera suscribirte, es gratis!!
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CTV is the fastest-growing force in programmatic advertising, fueled by AI, new metadata standards, and platform innovation. Ad spend is surging, fraud and regulation remain key concerns, and agencies are restructuring to adapt to an evolving media landscape.
adtechgeek.substack.com/p/ctv-ad-spe...

El fraude publicitario en la televisión conectada (CTV) está alcanzando niveles críticos, especialmente en América Latina. Descubre esto y más en La Semana por Delante en Adtech Geek, el newsletter de Media AdTech. Considera suscribirte, es gratis!!
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Artificial intelligence is fundamentally reshaping programmatic advertising, accelerating the evolution from rules-based automation to predictive, real-time decision-making.

This and more in the Weekly Essentials at AdTech Geek newsletter. It's free to read!

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While publishers grapple with how to monetize under Meta’s shifting rules, agencies face a parallel challenge: Meta is heavily investing in AI-powered advertising tools, threatening their traditional business.

Seeing in our newsletter AdTech Geek. It's free!

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En nuestro post semanal, cada lunes puedes leer las noticias más relevantes de la industria de las ad tech. Visita AdTech Geek y considera suscribirte o compartir los artículos. Todos los contenidos son gratis.

Esta semana viene cargada de noticias.

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AI is transforming digital advertising by boosting performance through automation and personalization, while simultaneously enabling more sophisticated ad fraud.

In Essentials, you can read the most relevant events of the last week in the ad tech ecosystem.

adtechgeek.substack.com/p/ai-fraud-a...

The much-anticipated Connected TV Study Spain 2025, led by IAB Spain, revealed that 95% of Spanish internet users between 16-75 years old watch online audiovisual content on TV screens.

You can read the main outcomes of the Study in this AdTech Geek post.

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Google finally announced that it would shelve its plan to eliminate cookies. It was a plan that was forced to implement due to competitors, which had previously eliminated third-party cookies.

Read the full article in our newsletter post, AdTech Geek.

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Did you know that on April 17, U.S. District Judge Leonie Brinkema issued a landmark ruling: Google is guilty of illegally monopolizing two key markets within the ad tech sector.

You can read the ripple effect of this ruling in our newsletter Adtech Geek.

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