Mechi Mansilla | Strategic Copywriter & Marketer
@mechimansilla.bsky.social
✍️Copywriter
🧠Marketing Strategist
👻Ghostwriter
👩💻Freelancer
✈️Digital nomad
🌶️ Neurospicy
🧠Marketing Strategist
👻Ghostwriter
👩💻Freelancer
✈️Digital nomad
🌶️ Neurospicy
Creativity vs. Strategy is a stupid battle.
The best marketers blend both:
⚡ Creativity hooks attention
📈 Strategy turns it into action
If your content feels flat, you’re likely missing one.
Break the pattern and have a plan!
New blog: www.mercedesmansilla.com/post/blendin...
The best marketers blend both:
⚡ Creativity hooks attention
📈 Strategy turns it into action
If your content feels flat, you’re likely missing one.
Break the pattern and have a plan!
New blog: www.mercedesmansilla.com/post/blendin...
www.mercedesmansilla.com
June 27, 2025 at 2:15 PM
Creativity vs. Strategy is a stupid battle.
The best marketers blend both:
⚡ Creativity hooks attention
📈 Strategy turns it into action
If your content feels flat, you’re likely missing one.
Break the pattern and have a plan!
New blog: www.mercedesmansilla.com/post/blendin...
The best marketers blend both:
⚡ Creativity hooks attention
📈 Strategy turns it into action
If your content feels flat, you’re likely missing one.
Break the pattern and have a plan!
New blog: www.mercedesmansilla.com/post/blendin...
Most funnels flop because they talk to everyone the same ⚠️
Your copy needs to match their awareness stage:
→ Unaware: spark curiosity
→ Problem aware: show you get it
→ Solution aware: contrast options
→ Product aware: prove it
→ Most aware: make it easy to buy
Wrong message = lost sale.
Your copy needs to match their awareness stage:
→ Unaware: spark curiosity
→ Problem aware: show you get it
→ Solution aware: contrast options
→ Product aware: prove it
→ Most aware: make it easy to buy
Wrong message = lost sale.
May 7, 2025 at 12:04 AM
Most funnels flop because they talk to everyone the same ⚠️
Your copy needs to match their awareness stage:
→ Unaware: spark curiosity
→ Problem aware: show you get it
→ Solution aware: contrast options
→ Product aware: prove it
→ Most aware: make it easy to buy
Wrong message = lost sale.
Your copy needs to match their awareness stage:
→ Unaware: spark curiosity
→ Problem aware: show you get it
→ Solution aware: contrast options
→ Product aware: prove it
→ Most aware: make it easy to buy
Wrong message = lost sale.
Still chasing high ROAS without checking your margins?
A 5x ROAS sounds sexy…
Until you realize you’re profiting less than the brand with 2.5x and better contribution margin.
Revenue ≠ profit.
Watch the breakdown & start scaling smarter 👇 www.youtube.com/watch?v=2Fm_...
A 5x ROAS sounds sexy…
Until you realize you’re profiting less than the brand with 2.5x and better contribution margin.
Revenue ≠ profit.
Watch the breakdown & start scaling smarter 👇 www.youtube.com/watch?v=2Fm_...
Why Your 5x ROAS Is Lying to You (and What to Track Instead)
YouTube video by Mechi Mansilla
www.youtube.com
April 14, 2025 at 6:34 PM
Still chasing high ROAS without checking your margins?
A 5x ROAS sounds sexy…
Until you realize you’re profiting less than the brand with 2.5x and better contribution margin.
Revenue ≠ profit.
Watch the breakdown & start scaling smarter 👇 www.youtube.com/watch?v=2Fm_...
A 5x ROAS sounds sexy…
Until you realize you’re profiting less than the brand with 2.5x and better contribution margin.
Revenue ≠ profit.
Watch the breakdown & start scaling smarter 👇 www.youtube.com/watch?v=2Fm_...
Scaled client's email list from 3K to 29K+ in just 12 DAYS 📈
61.8% open rate (industry avg: 21.5%)
12.9% CTR (3X industry standard)
No paid ads. No "growth hacks." Just psychology-backed strategy. 🤯
🧵 Here's the 3-part framework I used 👇
61.8% open rate (industry avg: 21.5%)
12.9% CTR (3X industry standard)
No paid ads. No "growth hacks." Just psychology-backed strategy. 🤯
🧵 Here's the 3-part framework I used 👇
April 5, 2025 at 6:35 PM
Scaled client's email list from 3K to 29K+ in just 12 DAYS 📈
61.8% open rate (industry avg: 21.5%)
12.9% CTR (3X industry standard)
No paid ads. No "growth hacks." Just psychology-backed strategy. 🤯
🧵 Here's the 3-part framework I used 👇
61.8% open rate (industry avg: 21.5%)
12.9% CTR (3X industry standard)
No paid ads. No "growth hacks." Just psychology-backed strategy. 🤯
🧵 Here's the 3-part framework I used 👇
9 years of hard work
More than $20 K spent
Paperwork in Italian, Piedmontese, and Latin.
Then BOOM—decreto drops. Dream in jeopardy.
Did I give up? Hell no!
I pivoted.
Marketing lesson?
That’s AB testing IRL. You don’t quit. You iterate.
#abtesting #italiancitizenship
More than $20 K spent
Paperwork in Italian, Piedmontese, and Latin.
Then BOOM—decreto drops. Dream in jeopardy.
Did I give up? Hell no!
I pivoted.
Marketing lesson?
That’s AB testing IRL. You don’t quit. You iterate.
#abtesting #italiancitizenship
March 30, 2025 at 10:07 PM
9 years of hard work
More than $20 K spent
Paperwork in Italian, Piedmontese, and Latin.
Then BOOM—decreto drops. Dream in jeopardy.
Did I give up? Hell no!
I pivoted.
Marketing lesson?
That’s AB testing IRL. You don’t quit. You iterate.
#abtesting #italiancitizenship
More than $20 K spent
Paperwork in Italian, Piedmontese, and Latin.
Then BOOM—decreto drops. Dream in jeopardy.
Did I give up? Hell no!
I pivoted.
Marketing lesson?
That’s AB testing IRL. You don’t quit. You iterate.
#abtesting #italiancitizenship
Pinterest isn’t just for mood boards.
It’s a traffic goldmine most entrepreneurs ignore.
In this episode, Pinterest marketing specialist Megan breaks down:
→ Evergreen traffic
→ Pinterest SEO
→ List-building strategies
Click here to watch: youtu.be/IYlTU5wrJjU?...
#pinterestmarketing
It’s a traffic goldmine most entrepreneurs ignore.
In this episode, Pinterest marketing specialist Megan breaks down:
→ Evergreen traffic
→ Pinterest SEO
→ List-building strategies
Click here to watch: youtu.be/IYlTU5wrJjU?...
#pinterestmarketing
How to Drive Traffic to Your Website with Pinterest with Meagan Williamson
YouTube video by Mechi Mansilla
youtu.be
March 21, 2025 at 8:07 AM
Pinterest isn’t just for mood boards.
It’s a traffic goldmine most entrepreneurs ignore.
In this episode, Pinterest marketing specialist Megan breaks down:
→ Evergreen traffic
→ Pinterest SEO
→ List-building strategies
Click here to watch: youtu.be/IYlTU5wrJjU?...
#pinterestmarketing
It’s a traffic goldmine most entrepreneurs ignore.
In this episode, Pinterest marketing specialist Megan breaks down:
→ Evergreen traffic
→ Pinterest SEO
→ List-building strategies
Click here to watch: youtu.be/IYlTU5wrJjU?...
#pinterestmarketing
Struggling to scale? Your selling techniques are the problem.
Tripwires, upsells, and downsells turn one sale into three.
Fix your funnel or keep losing money.
Here's what do to:
www.mercedesmansilla.com/post/3-ways-...
#tripwire #funnels #downselling #upsell
Tripwires, upsells, and downsells turn one sale into three.
Fix your funnel or keep losing money.
Here's what do to:
www.mercedesmansilla.com/post/3-ways-...
#tripwire #funnels #downselling #upsell
Stop Losing Money: 3 Ways to Improve Your Sales Funnel with Tripwires and Upsells
Stop Losing Money: 3 Ways to Improve Your Sales FunnelMost businesses are losing money without even knowing it. They spend all their time trying to get new customers instead of making more money from ...
www.mercedesmansilla.com
March 18, 2025 at 1:51 PM
Struggling to scale? Your selling techniques are the problem.
Tripwires, upsells, and downsells turn one sale into three.
Fix your funnel or keep losing money.
Here's what do to:
www.mercedesmansilla.com/post/3-ways-...
#tripwire #funnels #downselling #upsell
Tripwires, upsells, and downsells turn one sale into three.
Fix your funnel or keep losing money.
Here's what do to:
www.mercedesmansilla.com/post/3-ways-...
#tripwire #funnels #downselling #upsell
Writing is free.
Posting comes with a price: Exposing yourself
The ROI? It depends on how much you're willing to expose and how much you're willing to improve.
Posting comes with a price: Exposing yourself
The ROI? It depends on how much you're willing to expose and how much you're willing to improve.
February 17, 2025 at 9:15 PM
Writing is free.
Posting comes with a price: Exposing yourself
The ROI? It depends on how much you're willing to expose and how much you're willing to improve.
Posting comes with a price: Exposing yourself
The ROI? It depends on how much you're willing to expose and how much you're willing to improve.
Social media is a weapon.
Use it right, and it builds leverage. Use it wrong, and it wrecks your attention span.
Most people scroll for dopamine. The smart ones post, close deals, and log off.
Use it right, and it builds leverage. Use it wrong, and it wrecks your attention span.
Most people scroll for dopamine. The smart ones post, close deals, and log off.
February 17, 2025 at 9:13 PM
Social media is a weapon.
Use it right, and it builds leverage. Use it wrong, and it wrecks your attention span.
Most people scroll for dopamine. The smart ones post, close deals, and log off.
Use it right, and it builds leverage. Use it wrong, and it wrecks your attention span.
Most people scroll for dopamine. The smart ones post, close deals, and log off.
If your brand isn’t consistent, your audience won’t take you seriously.
They need to know what to expect from you.
Consistency builds trust, and trust builds conversions.
Get it right or get ignored.
Click below to learn more about branding 👇
#branding #brandvoice
youtu.be/eTagMmeFpXo?...
They need to know what to expect from you.
Consistency builds trust, and trust builds conversions.
Get it right or get ignored.
Click below to learn more about branding 👇
#branding #brandvoice
youtu.be/eTagMmeFpXo?...
Web Design Secrets & Hacks for Coaches, Podcasters, and Entrepreneurs With Daj Mitchell
YouTube video by Mechi Mansilla
youtu.be
February 15, 2025 at 1:56 AM
If your brand isn’t consistent, your audience won’t take you seriously.
They need to know what to expect from you.
Consistency builds trust, and trust builds conversions.
Get it right or get ignored.
Click below to learn more about branding 👇
#branding #brandvoice
youtu.be/eTagMmeFpXo?...
They need to know what to expect from you.
Consistency builds trust, and trust builds conversions.
Get it right or get ignored.
Click below to learn more about branding 👇
#branding #brandvoice
youtu.be/eTagMmeFpXo?...
Struggling to convert lurkers into raving fans in e-com?
Sales as stale a an old mattress?
That's because you’re not using my SHIT framework. 🧵
Sales as stale a an old mattress?
That's because you’re not using my SHIT framework. 🧵
February 13, 2025 at 2:31 PM
Struggling to convert lurkers into raving fans in e-com?
Sales as stale a an old mattress?
That's because you’re not using my SHIT framework. 🧵
Sales as stale a an old mattress?
That's because you’re not using my SHIT framework. 🧵
👾Finding it hard to focus? I'm starting a live streaming a co-working/body-doubling session on Twitch RIGHT NOW!
www.twitch.tv/mechimansilla
#coworklive
#twitchlive
#workwithme
#pomodoro
www.twitch.tv/mechimansilla
#coworklive
#twitchlive
#workwithme
#pomodoro
Twitch
Twitch is the world
www.twitch.tv
February 13, 2025 at 1:45 PM
👾Finding it hard to focus? I'm starting a live streaming a co-working/body-doubling session on Twitch RIGHT NOW!
www.twitch.tv/mechimansilla
#coworklive
#twitchlive
#workwithme
#pomodoro
www.twitch.tv/mechimansilla
#coworklive
#twitchlive
#workwithme
#pomodoro
👾Finding it hard to focus? I'm starting a live streaming a co-working/body-doubling session on Twitch RIGHT NOW!
www.twitch.tv/mechimansilla
#coworklive #twitchlive #workwithme #pomodoro
www.twitch.tv/mechimansilla
#coworklive #twitchlive #workwithme #pomodoro
mechimansilla - Twitch
Focus/Work/Study with me! 50/10 Pomodoro Session! (ENG / ESP / SWED/ ITA)
www.twitch.tv
February 8, 2025 at 5:56 PM
👾Finding it hard to focus? I'm starting a live streaming a co-working/body-doubling session on Twitch RIGHT NOW!
www.twitch.tv/mechimansilla
#coworklive #twitchlive #workwithme #pomodoro
www.twitch.tv/mechimansilla
#coworklive #twitchlive #workwithme #pomodoro
Come join a cozy cowork pommo 50/10 mins of intense work while I ghostwrite a client's book :)
www.twitch.tv/mechimansilla
#cowork #coworking #pomodoro #studywithme #focuswithme
www.twitch.tv/mechimansilla
#cowork #coworking #pomodoro #studywithme #focuswithme
mechimansilla - Twitch
Focus/Work/Study with me! 50/10 Pomodoro Session! (ENG / ESP / SWED/ ITA)
www.twitch.tv
February 5, 2025 at 7:42 PM
Come join a cozy cowork pommo 50/10 mins of intense work while I ghostwrite a client's book :)
www.twitch.tv/mechimansilla
#cowork #coworking #pomodoro #studywithme #focuswithme
www.twitch.tv/mechimansilla
#cowork #coworking #pomodoro #studywithme #focuswithme
Your website isn’t supposed to be a business card. It’s a 24/7 sales machine. Or at least, it should be...
Sat down with Web Developer, Daj Mitchell to talk about why most websites suck, how to fix yours, and so much more...
Watch here: youtu.be/eTagMmeFpXo?...
Sat down with Web Developer, Daj Mitchell to talk about why most websites suck, how to fix yours, and so much more...
Watch here: youtu.be/eTagMmeFpXo?...
Web Design Secrets & Hacks for Coaches, Podcasters, and Entrepreneurs With Daj Mitchell
YouTube video by Mechi Mansilla
youtu.be
February 5, 2025 at 4:49 PM
Your website isn’t supposed to be a business card. It’s a 24/7 sales machine. Or at least, it should be...
Sat down with Web Developer, Daj Mitchell to talk about why most websites suck, how to fix yours, and so much more...
Watch here: youtu.be/eTagMmeFpXo?...
Sat down with Web Developer, Daj Mitchell to talk about why most websites suck, how to fix yours, and so much more...
Watch here: youtu.be/eTagMmeFpXo?...
Learning psychology in copywriting is like finding the cheat codes to conversion.
People are driven by emotions, and if you tap into those emotions, you can get them to take action.
Know what makes them tick, and you’ve won.
#Copywriting #Psychology #Persuasion
People are driven by emotions, and if you tap into those emotions, you can get them to take action.
Know what makes them tick, and you’ve won.
#Copywriting #Psychology #Persuasion
February 4, 2025 at 7:51 PM
Learning psychology in copywriting is like finding the cheat codes to conversion.
People are driven by emotions, and if you tap into those emotions, you can get them to take action.
Know what makes them tick, and you’ve won.
#Copywriting #Psychology #Persuasion
People are driven by emotions, and if you tap into those emotions, you can get them to take action.
Know what makes them tick, and you’ve won.
#Copywriting #Psychology #Persuasion
I was recently on a podcast with Candace Dudley talking all things CRO, copywriting, branding, and building a website that actually converts.
If you run a business, you’ll want to listen to this. 👇
podcasts.apple.com/ar/podcast/b...
#marketingtips #copywritingtips #CRO
If you run a business, you’ll want to listen to this. 👇
podcasts.apple.com/ar/podcast/b...
#marketingtips #copywritingtips #CRO
S4 E5: Unlocking Effective Copywriting and Branding with Mechi Mansilla
Episodio de podcast · Better Brave: Solopreneur Business Systems · 30/01/2025 · 20 min
podcasts.apple.com
February 3, 2025 at 2:57 PM
I was recently on a podcast with Candace Dudley talking all things CRO, copywriting, branding, and building a website that actually converts.
If you run a business, you’ll want to listen to this. 👇
podcasts.apple.com/ar/podcast/b...
#marketingtips #copywritingtips #CRO
If you run a business, you’ll want to listen to this. 👇
podcasts.apple.com/ar/podcast/b...
#marketingtips #copywritingtips #CRO
I don’t care who’s ahead of me.
I’m ahead of who I was last year. That’s all that matters.
I’m ahead of who I was last year. That’s all that matters.
February 3, 2025 at 2:56 PM
I don’t care who’s ahead of me.
I’m ahead of who I was last year. That’s all that matters.
I’m ahead of who I was last year. That’s all that matters.
Tuve el honor de pasar por el podcast Sobre el Tablero de Facu De Simone.
Hablamos de copy, marketing y CRO, y compartí estrategias prácticas para mejorar tu alcance y ventas.
Mirá el episodio completo acá: youtube.com/watch…
Dejame en los comentarios qué te resonó más. 🎙️#copywritingn#CRORO
Hablamos de copy, marketing y CRO, y compartí estrategias prácticas para mejorar tu alcance y ventas.
Mirá el episodio completo acá: youtube.com/watch…
Dejame en los comentarios qué te resonó más. 🎙️#copywritingn#CRORO
Mechi Mansilla - Especialista en Copywriting | Ep. 7 de Sobre el tablero
YouTube video by Sobre el tablero - Ads Leader
www.youtube.com
January 25, 2025 at 3:16 PM
Tuve el honor de pasar por el podcast Sobre el Tablero de Facu De Simone.
Hablamos de copy, marketing y CRO, y compartí estrategias prácticas para mejorar tu alcance y ventas.
Mirá el episodio completo acá: youtube.com/watch…
Dejame en los comentarios qué te resonó más. 🎙️#copywritingn#CRORO
Hablamos de copy, marketing y CRO, y compartí estrategias prácticas para mejorar tu alcance y ventas.
Mirá el episodio completo acá: youtube.com/watch…
Dejame en los comentarios qué te resonó más. 🎙️#copywritingn#CRORO
Great copy doesn’t need to be complicated—it needs to connect
If your audience is confused, they’re not converting. Period.
Focus on sparking emotions, keeping your message clear, and making them stop mid-scroll. Simplicity isn’t boring—it’s powerful.
Write like you mean it
#Copywriting #Marketing
If your audience is confused, they’re not converting. Period.
Focus on sparking emotions, keeping your message clear, and making them stop mid-scroll. Simplicity isn’t boring—it’s powerful.
Write like you mean it
#Copywriting #Marketing
January 23, 2025 at 3:21 PM
Great copy doesn’t need to be complicated—it needs to connect
If your audience is confused, they’re not converting. Period.
Focus on sparking emotions, keeping your message clear, and making them stop mid-scroll. Simplicity isn’t boring—it’s powerful.
Write like you mean it
#Copywriting #Marketing
If your audience is confused, they’re not converting. Period.
Focus on sparking emotions, keeping your message clear, and making them stop mid-scroll. Simplicity isn’t boring—it’s powerful.
Write like you mean it
#Copywriting #Marketing
Block. Get lost. Isolate yourself. Say no.
Cal Newport, author of Deep Work, says true focus comes from eliminating distractions.
Saying no to one thing is saying yes to what matters. If you want to 10x your business, protect your time and work alone.
#productivity
Cal Newport, author of Deep Work, says true focus comes from eliminating distractions.
Saying no to one thing is saying yes to what matters. If you want to 10x your business, protect your time and work alone.
#productivity
January 23, 2025 at 3:20 PM
Block. Get lost. Isolate yourself. Say no.
Cal Newport, author of Deep Work, says true focus comes from eliminating distractions.
Saying no to one thing is saying yes to what matters. If you want to 10x your business, protect your time and work alone.
#productivity
Cal Newport, author of Deep Work, says true focus comes from eliminating distractions.
Saying no to one thing is saying yes to what matters. If you want to 10x your business, protect your time and work alone.
#productivity
Lurkers disguised as “friends” are the worst “friends”.
They won’t like your posts, won’t share or support your business, but will gladly criticize your content over coffee.
This year, cut them off. Real friends root for you for you—even if it’s just with a like.
#friendssupporteachother
They won’t like your posts, won’t share or support your business, but will gladly criticize your content over coffee.
This year, cut them off. Real friends root for you for you—even if it’s just with a like.
#friendssupporteachother
January 8, 2025 at 5:42 PM
Lurkers disguised as “friends” are the worst “friends”.
They won’t like your posts, won’t share or support your business, but will gladly criticize your content over coffee.
This year, cut them off. Real friends root for you for you—even if it’s just with a like.
#friendssupporteachother
They won’t like your posts, won’t share or support your business, but will gladly criticize your content over coffee.
This year, cut them off. Real friends root for you for you—even if it’s just with a like.
#friendssupporteachother
Dear Algorithm, I’m a copywriter who’s passionate about storytelling and psychology.
I’d love to connect with people who are into:
✍️ Marketing and copywriting
🏋️♀️ Fitness & personal growth
🌍 Digital nomad lifestyle
🧠 Navigate life with ADHD or autism
🎙️ Host podcasts or love deep conversations
I’d love to connect with people who are into:
✍️ Marketing and copywriting
🏋️♀️ Fitness & personal growth
🌍 Digital nomad lifestyle
🧠 Navigate life with ADHD or autism
🎙️ Host podcasts or love deep conversations
January 7, 2025 at 1:36 PM
Dear Algorithm, I’m a copywriter who’s passionate about storytelling and psychology.
I’d love to connect with people who are into:
✍️ Marketing and copywriting
🏋️♀️ Fitness & personal growth
🌍 Digital nomad lifestyle
🧠 Navigate life with ADHD or autism
🎙️ Host podcasts or love deep conversations
I’d love to connect with people who are into:
✍️ Marketing and copywriting
🏋️♀️ Fitness & personal growth
🌍 Digital nomad lifestyle
🧠 Navigate life with ADHD or autism
🎙️ Host podcasts or love deep conversations
Reposted by Mechi Mansilla | Strategic Copywriter & Marketer
Be free friends.
January 6, 2025 at 5:10 PM
Be free friends.
Your sales funnel needs structure 📏
If you’re throwing random content out there hoping it sticks, you’re wasting time.
Build a funnel with a clear path from lead to sale, guiding them every step of the way. 🚀
#SalesFunnel #ConversionRate #MarketingStrategy
If you’re throwing random content out there hoping it sticks, you’re wasting time.
Build a funnel with a clear path from lead to sale, guiding them every step of the way. 🚀
#SalesFunnel #ConversionRate #MarketingStrategy
January 7, 2025 at 1:26 PM
Your sales funnel needs structure 📏
If you’re throwing random content out there hoping it sticks, you’re wasting time.
Build a funnel with a clear path from lead to sale, guiding them every step of the way. 🚀
#SalesFunnel #ConversionRate #MarketingStrategy
If you’re throwing random content out there hoping it sticks, you’re wasting time.
Build a funnel with a clear path from lead to sale, guiding them every step of the way. 🚀
#SalesFunnel #ConversionRate #MarketingStrategy