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measured.co
Measured
@measured.co
37 followers 53 following 45 posts
https://measured.co/

Incisive UI strategy for discerning businesses.
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measured.co
Project handovers, a visual metaphor:
October 7, 2025 at 10:49 AM
measured.co
Sensible…
Picture of a satellite marked with the NASA logo, USA flag and the words United States. Next to it is text identifying it as the Solar Maximim Mission with guidance on marking placement. Underneath is the caption: Make sure all spacecraft are clearly labelled.
May 29, 2025 at 9:00 AM
measured.co
Accessibility…
Simple side-on illustrations of two cars, one white with black NASA logo and text, one black with white NASA logo and text. Underneath is the caption: Text should have sufficient contrast to be easily readable.
May 29, 2025 at 9:00 AM
measured.co
No logo…
"Apollo 11" in black above a free-hand inky sketch of the Apollo 11 astronauts‘ heads. Underneath is the caption: Don't mandate a logo when subtler brand expressions are enough.
May 29, 2025 at 9:00 AM
measured.co
Planning…
Three side by side images of silhouetted spacecraft: Space Shuttle, Apollo-Soyuz and Skylab. Each has medium- and light-gray drop shadows. Underneath is the caption: Plan ahead to create a coordinated look across a series.
May 29, 2025 at 9:00 AM
measured.co
The identity manuals and style guides of the late 20th century were a big influence on modern design systems.

NASA’s 1976 Graphics Standards Manual is a great exmple — covering everything from letterheads to spacecraft insignia.

Just for fun, we looked back to see what still holds up today…
Why the NASA Graphics Standards Manual of 1976 is still relevant today.
May 29, 2025 at 9:00 AM
measured.co
We’re looking forward to catching up with everyone heading to State of the Browser on Saturday. We’ll have the first batch of Measured stickers in tow. Come and grab one and say hi! #SotB25
A space grey Macbook Air with a blue Measured logo sticker centered on its lid. The sticker features three white corner shapes resembling the letter 'M' and the word 'Measured.' written in white below them. The laptop is placed on a wooden surface. In the top-left corner of the image, part of a black music production device with multiple buttons visible. In the top-right corner, there is a potted plant with green leaves in a terracotta pot filled with rocks. A square blue sticker with rounded corners featuring the Measured logo. The logo consists of three white corner shapes resembling the letter 'M' and the word 'Measured.' written in white below them. The sticker is placed on a wooden surface.
March 25, 2025 at 10:02 AM
measured.co
A welcome nudge from @figma.com to raise our swag game. (And thanks for hosting a great product culture event in London last week!)
A selection of colourful of Figma badges and stickers. The badges are often block colours of shapes like stars, octagons, circles along with some rounded abstract shapes. The stickers have a mouse-style pointer arrows with text labels with words like Genius, Boo, Free, Opinions and Caution. A pair of Figma-branded sports-style white socks with the word Figma vertically aligned in green text, and bold blue and yellow hoops near the top.
February 20, 2025 at 11:39 AM