I recently returned from the New York State Brewers Conference in Albany NY, and it may have just been the conference, but it felt like there was still a lot of optimism and excitement out there. Admittedly, there were also many sessions about how to improve your business in the face of headwinds.

Minutes worked to buy a gram is one of my favorite charts I’ve seen in a while. I was stoked when you all brought it up!

Craft beer in the US has the Independent Beer seal to combat this same issue, they put it on packaging at the brewery level. I’m not sure how effective it is on convincing the average consumer to choose an independent craft vs multinational-owned craft.