Max Bernstein
@maxbernstein1.bsky.social
AI-Proof Your Marketing | Strategic Messaging That Differentiates and Drives Action | StoryBrand Certified Guide
First article just dropped (in comments), including the Strategic Anchor Worksheet I'm actively developing and testing with businesses.
Want to see how a positioning framework gets built?
Read it below:
open.substack.com/pub/maxberns...
Want to see how a positioning framework gets built?
Read it below:
open.substack.com/pub/maxberns...
Building AI-Proof Positioning™ in Public: The Messy, Real Process of Creating Something Valuable
Instead of launching a perfect framework, I'm showing you how it's built - because that's exactly what makes expertise irreplaceable in an AI world
open.substack.com
November 20, 2024 at 2:32 PM
First article just dropped (in comments), including the Strategic Anchor Worksheet I'm actively developing and testing with businesses.
Want to see how a positioning framework gets built?
Read it below:
open.substack.com/pub/maxberns...
Want to see how a positioning framework gets built?
Read it below:
open.substack.com/pub/maxberns...
You'll see the messy first drafts, the real implementation challenges, the unexpected wins, and how we adjust the framework based on what actually works.
Because that's exactly what this framework is about.
Showing the real expertise behind your work, not just the polished surface.
Because that's exactly what this framework is about.
Showing the real expertise behind your work, not just the polished surface.
November 20, 2024 at 2:32 PM
You'll see the messy first drafts, the real implementation challenges, the unexpected wins, and how we adjust the framework based on what actually works.
Because that's exactly what this framework is about.
Showing the real expertise behind your work, not just the polished surface.
Because that's exactly what this framework is about.
Showing the real expertise behind your work, not just the polished surface.
You know their actual stories, challenges, and dreams.
While big brands use AI to simulate understanding, you can build it naturally.
While big brands use AI to simulate understanding, you can build it naturally.
November 18, 2024 at 6:54 PM
You know their actual stories, challenges, and dreams.
While big brands use AI to simulate understanding, you can build it naturally.
While big brands use AI to simulate understanding, you can build it naturally.
The difference is they have millions to spend figuring it out.
- You don't.
- You have something better.
- You know your customers.
Not their data patterns. Not their click rates.
- You don't.
- You have something better.
- You know your customers.
Not their data patterns. Not their click rates.
November 18, 2024 at 6:54 PM
The difference is they have millions to spend figuring it out.
- You don't.
- You have something better.
- You know your customers.
Not their data patterns. Not their click rates.
- You don't.
- You have something better.
- You know your customers.
Not their data patterns. Not their click rates.
But here's what stood out.
Behind all their AI tools and real-time testing, they're really just trying to solve a basic problem we all face. Making customers feel understood, not just marketed to.
Behind all their AI tools and real-time testing, they're really just trying to solve a basic problem we all face. Making customers feel understood, not just marketed to.
November 18, 2024 at 6:54 PM
But here's what stood out.
Behind all their AI tools and real-time testing, they're really just trying to solve a basic problem we all face. Making customers feel understood, not just marketed to.
Behind all their AI tools and real-time testing, they're really just trying to solve a basic problem we all face. Making customers feel understood, not just marketed to.