Matt Rance
@mattrance.bsky.social
Interests include data, digital technologies, AI and 19th Century Russian Literature.
Meta’s consent or pay headaches continue as the latest EU model they introduced in Nov last year comes under fire from European Consumer groups www.mlex.com/mlex/article...
MLex | Specialist news and analysis on legal risk and regulation
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www.mlex.com
January 23, 2025 at 8:01 AM
Meta’s consent or pay headaches continue as the latest EU model they introduced in Nov last year comes under fire from European Consumer groups www.mlex.com/mlex/article...
Scale of the problem around “opt out” inventory - compared our latest programmatic yields vs fully consented users and opt out inventory CPMs are around 90% lower.
Fill rate is also substantially lower.
It’s one of many reasons why content or pay is all too tempting a model for pubs currently
Fill rate is also substantially lower.
It’s one of many reasons why content or pay is all too tempting a model for pubs currently
November 25, 2024 at 9:55 PM
Scale of the problem around “opt out” inventory - compared our latest programmatic yields vs fully consented users and opt out inventory CPMs are around 90% lower.
Fill rate is also substantially lower.
It’s one of many reasons why content or pay is all too tempting a model for pubs currently
Fill rate is also substantially lower.
It’s one of many reasons why content or pay is all too tempting a model for pubs currently
Privacy from a publisher perspective is a topic we all know is important. The reality is, the incentives aren’t there for most to drastically change anything yet. We talk a good game as an industry but our actions around data collection and usage fall well short.
November 23, 2024 at 8:38 PM
Privacy from a publisher perspective is a topic we all know is important. The reality is, the incentives aren’t there for most to drastically change anything yet. We talk a good game as an industry but our actions around data collection and usage fall well short.
Reposted by Matt Rance
Over the next week or so I’m going to go on a reshare blitz when I see AdTech, advertising, media, etc posts.
So if you’d like tag me on your posts.
I’m really just trying to get this place to be more active.
The only way that happens is if we find each other 😂
So if you’d like tag me on your posts.
I’m really just trying to get this place to be more active.
The only way that happens is if we find each other 😂
a man in a red suit and tie is saying `` assemble '' while holding a white object .
ALT: a man in a red suit and tie is saying `` assemble '' while holding a white object .
media.tenor.com
November 23, 2024 at 2:44 PM
Over the next week or so I’m going to go on a reshare blitz when I see AdTech, advertising, media, etc posts.
So if you’d like tag me on your posts.
I’m really just trying to get this place to be more active.
The only way that happens is if we find each other 😂
So if you’d like tag me on your posts.
I’m really just trying to get this place to be more active.
The only way that happens is if we find each other 😂
Consent or pay is a polarising topic. Regardless of your view, what you must understand is that it is broadly a simplistic solution from publishers to a very complex set of challenges (that are growing)
The issue above all else is that it doesn’t address those challenges long term
The issue above all else is that it doesn’t address those challenges long term
November 22, 2024 at 7:17 PM
Consent or pay is a polarising topic. Regardless of your view, what you must understand is that it is broadly a simplistic solution from publishers to a very complex set of challenges (that are growing)
The issue above all else is that it doesn’t address those challenges long term
The issue above all else is that it doesn’t address those challenges long term
Curation POV (from a publisher) - still total ambivalence.
On one hand, clear some parts will be additive and beneficial. Also clear others present a threat and are at detriment of direct sold model and general autonomy.
There is a line somewhere. Problem is, I don’t yet know where that line is
On one hand, clear some parts will be additive and beneficial. Also clear others present a threat and are at detriment of direct sold model and general autonomy.
There is a line somewhere. Problem is, I don’t yet know where that line is
November 22, 2024 at 7:01 PM
Curation POV (from a publisher) - still total ambivalence.
On one hand, clear some parts will be additive and beneficial. Also clear others present a threat and are at detriment of direct sold model and general autonomy.
There is a line somewhere. Problem is, I don’t yet know where that line is
On one hand, clear some parts will be additive and beneficial. Also clear others present a threat and are at detriment of direct sold model and general autonomy.
There is a line somewhere. Problem is, I don’t yet know where that line is
YouTube algorithm, suggest me something relatable and accessible to my own life.
YouTube:
(Note also the add the above. I’m hoping the algorithm informing this ad is equally inaccurate as the one fuelling the content rec)
YouTube:
(Note also the add the above. I’m hoping the algorithm informing this ad is equally inaccurate as the one fuelling the content rec)
November 20, 2024 at 9:43 PM
YouTube algorithm, suggest me something relatable and accessible to my own life.
YouTube:
(Note also the add the above. I’m hoping the algorithm informing this ad is equally inaccurate as the one fuelling the content rec)
YouTube:
(Note also the add the above. I’m hoping the algorithm informing this ad is equally inaccurate as the one fuelling the content rec)
Arcane and likely boring privacy update worth keeping a close eye on, the new Data Bill (DUA) at 2nd reading stage.
It includes a provision to possibly exclude the requirement of consent for the processing of some data. E.g., possibly measurement in the future. Big bad tech implications, perhaps.
It includes a provision to possibly exclude the requirement of consent for the processing of some data. E.g., possibly measurement in the future. Big bad tech implications, perhaps.
What's changing and what's the same in the UK's Data (Use and Access) Bill from a GDPR compliance perspective?
www.taylorwessing.com
November 20, 2024 at 7:39 PM
Arcane and likely boring privacy update worth keeping a close eye on, the new Data Bill (DUA) at 2nd reading stage.
It includes a provision to possibly exclude the requirement of consent for the processing of some data. E.g., possibly measurement in the future. Big bad tech implications, perhaps.
It includes a provision to possibly exclude the requirement of consent for the processing of some data. E.g., possibly measurement in the future. Big bad tech implications, perhaps.
Reluctant to feed the Bluesky algorithm any data about myself because right now my feed is just pictures of space and cute owls and I’m kind of ok with that
November 19, 2024 at 8:45 PM
Reluctant to feed the Bluesky algorithm any data about myself because right now my feed is just pictures of space and cute owls and I’m kind of ok with that
I don’t think there is much of an ad tech community here yet. Or at least, not one I can find…
November 19, 2024 at 9:09 PM
I don’t think there is much of an ad tech community here yet. Or at least, not one I can find…