@mattmerrick.bsky.social
Helping you find the next boring tool that make millions - subscribe to boringtools.substack.com/subscribe
The same goes for your work.
Find a group of people.
Figure out what their version of water is.
Then go all in on serving that need.
Find your water.
Find a group of people.
Figure out what their version of water is.
Then go all in on serving that need.
Find your water.
November 10, 2025 at 3:58 AM
The same goes for your work.
Find a group of people.
Figure out what their version of water is.
Then go all in on serving that need.
Find your water.
Find a group of people.
Figure out what their version of water is.
Then go all in on serving that need.
Find your water.
If you assume your audience thinks like you, you’ll fall behind.
Water is universal, but context changes everything.
Some people pay for it.
Some fight to find it.
Some take it for granted.
Only in America can you turn water into a brand and charge for it.
Wild.
Water is universal, but context changes everything.
Some people pay for it.
Some fight to find it.
Some take it for granted.
Only in America can you turn water into a brand and charge for it.
Wild.
November 10, 2025 at 3:58 AM
If you assume your audience thinks like you, you’ll fall behind.
Water is universal, but context changes everything.
Some people pay for it.
Some fight to find it.
Some take it for granted.
Only in America can you turn water into a brand and charge for it.
Wild.
Water is universal, but context changes everything.
Some people pay for it.
Some fight to find it.
Some take it for granted.
Only in America can you turn water into a brand and charge for it.
Wild.
A daily newsletter to make you think | Matt Merrick
A daily newsletter to make you think.
www.mattmerrick.com
October 27, 2025 at 10:56 PM
wanna learn more? make sure to check out my daily newsletter where I make you think.
mattmerrick.com
mattmerrick.com
A Free 5‑Day Crash Course on Solopreneurship | Matt Merrick
A free 5‑day crash course on solopreneurship. Start today and get the daily newsletter.
www.mattmerrick.com
October 19, 2025 at 10:56 AM
wanna learn more? make sure to check out my daily newsletter where I make you think.
mattmerrick.com
mattmerrick.com
Write a thread for X.
Turn it into a short video or slideshow for video platforms.
Format that same content for other channels.
All that matters is that you start.
Do it for 30 days — and I promise you’ll see results.
Turn it into a short video or slideshow for video platforms.
Format that same content for other channels.
All that matters is that you start.
Do it for 30 days — and I promise you’ll see results.
October 19, 2025 at 10:56 AM
Write a thread for X.
Turn it into a short video or slideshow for video platforms.
Format that same content for other channels.
All that matters is that you start.
Do it for 30 days — and I promise you’ll see results.
Turn it into a short video or slideshow for video platforms.
Format that same content for other channels.
All that matters is that you start.
Do it for 30 days — and I promise you’ll see results.
One “post” automatically sent to all platforms.
Every day. For the next 30 days.
We’ll revisit this and see how it goes.
For you — think about how you can start your marketing flow.
But don’t go crazy.
Pick 1–2 channels to focus on deeply,
and let AI repurpose your content for the rest.
Every day. For the next 30 days.
We’ll revisit this and see how it goes.
For you — think about how you can start your marketing flow.
But don’t go crazy.
Pick 1–2 channels to focus on deeply,
and let AI repurpose your content for the rest.
October 19, 2025 at 10:56 AM
One “post” automatically sent to all platforms.
Every day. For the next 30 days.
We’ll revisit this and see how it goes.
For you — think about how you can start your marketing flow.
But don’t go crazy.
Pick 1–2 channels to focus on deeply,
and let AI repurpose your content for the rest.
Every day. For the next 30 days.
We’ll revisit this and see how it goes.
For you — think about how you can start your marketing flow.
But don’t go crazy.
Pick 1–2 channels to focus on deeply,
and let AI repurpose your content for the rest.
just using photos and sharing ideas like a slideshow.
That way, it becomes a video I can post across all those visual platforms.
🧩 5 text-focused channels:
X, LinkedIn, Facebook, Threads, Medium, Pinterest (with images)
🎥 3 video-focused channels:
YouTube, Instagram, TikTok
That way, it becomes a video I can post across all those visual platforms.
🧩 5 text-focused channels:
X, LinkedIn, Facebook, Threads, Medium, Pinterest (with images)
🎥 3 video-focused channels:
YouTube, Instagram, TikTok
October 19, 2025 at 10:56 AM
just using photos and sharing ideas like a slideshow.
That way, it becomes a video I can post across all those visual platforms.
🧩 5 text-focused channels:
X, LinkedIn, Facebook, Threads, Medium, Pinterest (with images)
🎥 3 video-focused channels:
YouTube, Instagram, TikTok
That way, it becomes a video I can post across all those visual platforms.
🧩 5 text-focused channels:
X, LinkedIn, Facebook, Threads, Medium, Pinterest (with images)
🎥 3 video-focused channels:
YouTube, Instagram, TikTok
platforms I’ve never shared my content on before.
So how do I do that?
There are tools like PostBridge that can help you automate the process,
but you still have to create the content.
Since it’s my own newsletter, I’m keeping it simple —
So how do I do that?
There are tools like PostBridge that can help you automate the process,
but you still have to create the content.
Since it’s my own newsletter, I’m keeping it simple —
October 19, 2025 at 10:56 AM
platforms I’ve never shared my content on before.
So how do I do that?
There are tools like PostBridge that can help you automate the process,
but you still have to create the content.
Since it’s my own newsletter, I’m keeping it simple —
So how do I do that?
There are tools like PostBridge that can help you automate the process,
but you still have to create the content.
Since it’s my own newsletter, I’m keeping it simple —
I recently realized this newsletter needs to be shared across all channels.
Right now, I post to X, LinkedIn, Threads, and Medium.
But with automation, I can post to even more:
TikTok, Facebook, Instagram, YouTube, Pinterest.
That gives me 5 new places to go viral and reach more people —
Right now, I post to X, LinkedIn, Threads, and Medium.
But with automation, I can post to even more:
TikTok, Facebook, Instagram, YouTube, Pinterest.
That gives me 5 new places to go viral and reach more people —
October 19, 2025 at 10:56 AM
I recently realized this newsletter needs to be shared across all channels.
Right now, I post to X, LinkedIn, Threads, and Medium.
But with automation, I can post to even more:
TikTok, Facebook, Instagram, YouTube, Pinterest.
That gives me 5 new places to go viral and reach more people —
Right now, I post to X, LinkedIn, Threads, and Medium.
But with automation, I can post to even more:
TikTok, Facebook, Instagram, YouTube, Pinterest.
That gives me 5 new places to go viral and reach more people —
Take my FREE 5-Day Solopreneur Email Course
Learn how to build, launch, and scale your own one-person business from scratch.
mattmerrick.com
Learn how to build, launch, and scale your own one-person business from scratch.
mattmerrick.com
5‑Day Solopreneur Crash Course + Daily Newsletter | Matt Merrick
Turn one idea into a real business. Free 5‑day course + daily newsletter.
mattmerrick.com
October 12, 2025 at 10:58 AM
Take my FREE 5-Day Solopreneur Email Course
Learn how to build, launch, and scale your own one-person business from scratch.
mattmerrick.com
Learn how to build, launch, and scale your own one-person business from scratch.
mattmerrick.com
You don’t need investors.
You don’t need a team.
You don’t need permission.
You just need one problem, one product, and one person who says “this helped me.”
Repeat that until it changes your life.
You don’t need a team.
You don’t need permission.
You just need one problem, one product, and one person who says “this helped me.”
Repeat that until it changes your life.
October 12, 2025 at 10:58 AM
You don’t need investors.
You don’t need a team.
You don’t need permission.
You just need one problem, one product, and one person who says “this helped me.”
Repeat that until it changes your life.
You don’t need a team.
You don’t need permission.
You just need one problem, one product, and one person who says “this helped me.”
Repeat that until it changes your life.
5/ Automate one thing per week
Every hour you save = one more hour to grow.
Start with:
Email responses (Gmail filters, autoresponders)
Onboarding (Notion templates, Zapier flows)
Social posts (scheduling tools)
Automation = scaling without hiring.
Every hour you save = one more hour to grow.
Start with:
Email responses (Gmail filters, autoresponders)
Onboarding (Notion templates, Zapier flows)
Social posts (scheduling tools)
Automation = scaling without hiring.
October 12, 2025 at 10:58 AM
5/ Automate one thing per week
Every hour you save = one more hour to grow.
Start with:
Email responses (Gmail filters, autoresponders)
Onboarding (Notion templates, Zapier flows)
Social posts (scheduling tools)
Automation = scaling without hiring.
Every hour you save = one more hour to grow.
Start with:
Email responses (Gmail filters, autoresponders)
Onboarding (Notion templates, Zapier flows)
Social posts (scheduling tools)
Automation = scaling without hiring.
4/ talk about it every day
You’re not spamming — you’re storytelling.
People don’t buy the product.
They buy the journey behind it.
Share what you’re learning, what’s breaking, what’s working.
Building in public builds trust + attention — the two things money follows.
You’re not spamming — you’re storytelling.
People don’t buy the product.
They buy the journey behind it.
Share what you’re learning, what’s breaking, what’s working.
Building in public builds trust + attention — the two things money follows.
October 12, 2025 at 10:58 AM
4/ talk about it every day
You’re not spamming — you’re storytelling.
People don’t buy the product.
They buy the journey behind it.
Share what you’re learning, what’s breaking, what’s working.
Building in public builds trust + attention — the two things money follows.
You’re not spamming — you’re storytelling.
People don’t buy the product.
They buy the journey behind it.
Share what you’re learning, what’s breaking, what’s working.
Building in public builds trust + attention — the two things money follows.
3/ Build the smallest version possible
You don’t need a full platform.
You need a working demo that delivers one clear result.
Use no-code tools like Gumroad, Notion, or Typedream
Solve one problem, not ten
Launch ugly — you can polish later
The goal: prove it works, not impress anyone.
You don’t need a full platform.
You need a working demo that delivers one clear result.
Use no-code tools like Gumroad, Notion, or Typedream
Solve one problem, not ten
Launch ugly — you can polish later
The goal: prove it works, not impress anyone.
October 12, 2025 at 10:58 AM
3/ Build the smallest version possible
You don’t need a full platform.
You need a working demo that delivers one clear result.
Use no-code tools like Gumroad, Notion, or Typedream
Solve one problem, not ten
Launch ugly — you can polish later
The goal: prove it works, not impress anyone.
You don’t need a full platform.
You need a working demo that delivers one clear result.
Use no-code tools like Gumroad, Notion, or Typedream
Solve one problem, not ten
Launch ugly — you can polish later
The goal: prove it works, not impress anyone.
Collect emails or preorders
If nobody bites, adjust and try again tomorrow.
If nobody bites, adjust and try again tomorrow.
October 12, 2025 at 10:58 AM
Collect emails or preorders
If nobody bites, adjust and try again tomorrow.
If nobody bites, adjust and try again tomorrow.
2/ Validate it with real people (not surveys)
Don’t waste weeks asking people if they’d buy.
Ask them to buy — or at least sign up.
Here’s how to validate fast:
Post your idea on X or Reddit
DM 5 people in your target space
Create a simple landing page (Carrd or Typedream)
Don’t waste weeks asking people if they’d buy.
Ask them to buy — or at least sign up.
Here’s how to validate fast:
Post your idea on X or Reddit
DM 5 people in your target space
Create a simple landing page (Carrd or Typedream)
October 12, 2025 at 10:58 AM
2/ Validate it with real people (not surveys)
Don’t waste weeks asking people if they’d buy.
Ask them to buy — or at least sign up.
Here’s how to validate fast:
Post your idea on X or Reddit
DM 5 people in your target space
Create a simple landing page (Carrd or Typedream)
Don’t waste weeks asking people if they’d buy.
Ask them to buy — or at least sign up.
Here’s how to validate fast:
Post your idea on X or Reddit
DM 5 people in your target space
Create a simple landing page (Carrd or Typedream)