Matt Mahon
@mattmahon1.bsky.social
Marketing and AI strategist redefining how brands connect with consumers. 🇺🇸🇫🇷
OpenAI: “Humans Good.” Coke: “Humans Bad.”
Two brands, two distinct approaches to GenAI:
OpenAI's new campaign relies on human creativity, while Coca-Cola goes all in on GenAI.
I analyze both campaigns and what they reveal about how consumers really feel about AI:
substack.com/home/post/p-...
Two brands, two distinct approaches to GenAI:
OpenAI's new campaign relies on human creativity, while Coca-Cola goes all in on GenAI.
I analyze both campaigns and what they reveal about how consumers really feel about AI:
substack.com/home/post/p-...
OpenAI: “Humans Good.” Coke: “Humans Bad.”
Two brands, two disctinct approaches to GenAI in advertising
substack.com
November 9, 2025 at 10:08 PM
OpenAI: “Humans Good.” Coke: “Humans Bad.”
Two brands, two distinct approaches to GenAI:
OpenAI's new campaign relies on human creativity, while Coca-Cola goes all in on GenAI.
I analyze both campaigns and what they reveal about how consumers really feel about AI:
substack.com/home/post/p-...
Two brands, two distinct approaches to GenAI:
OpenAI's new campaign relies on human creativity, while Coca-Cola goes all in on GenAI.
I analyze both campaigns and what they reveal about how consumers really feel about AI:
substack.com/home/post/p-...
Will AI Agents Replace Retail Sites?
AI won't eliminate them, but it will redefine them.
To stay relevant, brands must evolve their sites to focus more on connection than conversion.
I discuss this transition in my latest Substack 👇
substack.com/home/post/p-...
AI won't eliminate them, but it will redefine them.
To stay relevant, brands must evolve their sites to focus more on connection than conversion.
I discuss this transition in my latest Substack 👇
substack.com/home/post/p-...
November 5, 2025 at 5:27 PM
Will AI Agents Replace Retail Sites?
AI won't eliminate them, but it will redefine them.
To stay relevant, brands must evolve their sites to focus more on connection than conversion.
I discuss this transition in my latest Substack 👇
substack.com/home/post/p-...
AI won't eliminate them, but it will redefine them.
To stay relevant, brands must evolve their sites to focus more on connection than conversion.
I discuss this transition in my latest Substack 👇
substack.com/home/post/p-...
Content is the new oil. The formula to win in AI: Category expertise + multi-modal content + GenAI scaling. Tips from @searchengineland.bsky.social searchengineland.com/google-ai-mo...
12 actionable tips for the Google AI Mode era
Get your brand ready for AI-first search. Create standout content, optimize for agents, and lead in the era of search everywhere.
searchengineland.com
June 13, 2025 at 1:53 PM
Content is the new oil. The formula to win in AI: Category expertise + multi-modal content + GenAI scaling. Tips from @searchengineland.bsky.social searchengineland.com/google-ai-mo...
The new audience marketers can't ignore: AI shopping agents (from @adexchanger.com).
The Rise Of AI Shopping Assistants Will Influence Advertising Strategies | AdExchanger
Kip AIR was created in response to the rise of AI shoppers. Now, brands need to tailor their marketing not just to humans but to AI.
www.adexchanger.com
June 10, 2025 at 3:55 PM
The new audience marketers can't ignore: AI shopping agents (from @adexchanger.com).