What’s “3 hours of genius?”

YouTube is neck and neck with our blog in terms of sales for us.

I believe as Google continues to change, it will become our dominant revenue source.

We run ads but I’m still not proficient at it. Hoping to master it in 2025.

As for Money Lab, which is now just a podcast, I publish a new episode every weekday.

Been doing it for a year now with almost zero growth lol.

Thankfully, that’s not the goal.

Currently we’re in winter mode working on updating our hot tub book.

Which means we scale back content. But that said, we’re mostly focused on YouTube longs and shorts.

A little bit of social content on FB and Instagram for learning and attention.

And almost no new blog posts — just updates.

The list of Calm Company attributes ;-)

Smart move. I heard Rory Sutherland talk about how better it is.

Here: www.youtube.com/watch?v=6-5L...

I did the same. But only because how it looked.

Now, I feel like damn GENIUS!

Oh that makes sense

How about here?

I have an episode coming up about this. But I’ll do a few more because I think even I need to get clearer on its role in 2025.

From that episode, I remember saying that I will continue to update and publish articles for my existing audience—not with the goal to rank. Ranking will be a by-product.

Thanks!

Yea if anything I want to double down on it. Doing the podcast this way might turn out to be the best business decision I ever made.

Good feedback to keep me going! Thanks!