Matteo
@mattandcode.bsky.social
Engineering @ TLDR (the newsletter) | building AdKiit.com
I was advised to get rid of my lowest price tier.
It felt counterintuitive at first, but the truth is most founders price too low. Lower tiers often attract the wrong customers and make it harder to grow.
Still learning to have the courage to charge what the product is worth.
#buildinpublic
It felt counterintuitive at first, but the truth is most founders price too low. Lower tiers often attract the wrong customers and make it harder to grow.
Still learning to have the courage to charge what the product is worth.
#buildinpublic
September 19, 2025 at 1:05 PM
I was advised to get rid of my lowest price tier.
It felt counterintuitive at first, but the truth is most founders price too low. Lower tiers often attract the wrong customers and make it harder to grow.
Still learning to have the courage to charge what the product is worth.
#buildinpublic
It felt counterintuitive at first, but the truth is most founders price too low. Lower tiers often attract the wrong customers and make it harder to grow.
Still learning to have the courage to charge what the product is worth.
#buildinpublic
Custom events about to drop in AdKiit. Why?
→ Not every subscriber is valuable
→ Ads need quality signals
→ the AdKiit rule builder lets you define what “quality” means (opens, clicks, days subscribed, open rate, etc)
More control. Better ROAS.
#buildinpublic
→ Not every subscriber is valuable
→ Ads need quality signals
→ the AdKiit rule builder lets you define what “quality” means (opens, clicks, days subscribed, open rate, etc)
More control. Better ROAS.
#buildinpublic
September 17, 2025 at 10:49 PM
Custom events about to drop in AdKiit. Why?
→ Not every subscriber is valuable
→ Ads need quality signals
→ the AdKiit rule builder lets you define what “quality” means (opens, clicks, days subscribed, open rate, etc)
More control. Better ROAS.
#buildinpublic
→ Not every subscriber is valuable
→ Ads need quality signals
→ the AdKiit rule builder lets you define what “quality” means (opens, clicks, days subscribed, open rate, etc)
More control. Better ROAS.
#buildinpublic
One of the biggest unlocks for
@tldrnewsletter
ads was going server-side (Meta CAPI).
Better tracking, smarter optimization, more growth.
I turned that exact setup into a product → adkiit.com #buildinpublic
@tldrnewsletter
ads was going server-side (Meta CAPI).
Better tracking, smarter optimization, more growth.
I turned that exact setup into a product → adkiit.com #buildinpublic
Server Side Tracking for Newsletters | AdKiit
Improve newsletter ads with Facebook Conversion API and Google Enhanced Conversions. Connect ConvertKit, Mailchimp, Substack to Meta Ads and Google Ads for real subscriber analytics.
AdKiit.com
September 15, 2025 at 6:28 PM
One of the biggest unlocks for
@tldrnewsletter
ads was going server-side (Meta CAPI).
Better tracking, smarter optimization, more growth.
I turned that exact setup into a product → adkiit.com #buildinpublic
@tldrnewsletter
ads was going server-side (Meta CAPI).
Better tracking, smarter optimization, more growth.
I turned that exact setup into a product → adkiit.com #buildinpublic
When I get this question, why isn't there a option to select "All of the above"? #buildinpublic #startupfounder
September 12, 2025 at 1:08 PM
When I get this question, why isn't there a option to select "All of the above"? #buildinpublic #startupfounder
Now that I’ve built and launched AdKiit.com and entered the sales/marketing phase my camera roll is littered with screenshots of ads. #buildinpublic
September 12, 2025 at 12:40 PM
Now that I’ve built and launched AdKiit.com and entered the sales/marketing phase my camera roll is littered with screenshots of ads. #buildinpublic
Getting the first customers for AdKiit.com felt like a huge win. But the high quickly faded when I realized… it wasn’t nearly enough.
Server Side Tracking for Newsletters | AdKiit
Improve newsletter ads with Facebook Conversion API and Google Enhanced Conversions. Connect ConvertKit, Mailchimp, Substack to Meta Ads and Google Ads for real subscriber analytics.
AdKiit.com
September 11, 2025 at 11:15 PM
Getting the first customers for AdKiit.com felt like a huge win. But the high quickly faded when I realized… it wasn’t nearly enough.
Newsletter creators: relying on client-side pixels alone limits your ad performance.
That’s why I launched AdKiit, a conversion API integration that makes your tracking more accurate and effective
That’s why I launched AdKiit, a conversion API integration that makes your tracking more accurate and effective
September 7, 2025 at 8:50 PM
Newsletter creators: relying on client-side pixels alone limits your ad performance.
That’s why I launched AdKiit, a conversion API integration that makes your tracking more accurate and effective
That’s why I launched AdKiit, a conversion API integration that makes your tracking more accurate and effective
Let Cursor refactor onboarding. Oops.
Found a bug before anyone else could. Spent the night rebuilding. #buildinpublic
Found a bug before anyone else could. Spent the night rebuilding. #buildinpublic
September 6, 2025 at 8:44 PM
Let Cursor refactor onboarding. Oops.
Found a bug before anyone else could. Spent the night rebuilding. #buildinpublic
Found a bug before anyone else could. Spent the night rebuilding. #buildinpublic
Was making a useUser() call on my landing page nav 🤦♂️ just split into a PublicTopNavigation that has zero auth calls. Fewer requests 👌🏼#BuildInPublic
September 6, 2025 at 8:40 PM
Was making a useUser() call on my landing page nav 🤦♂️ just split into a PublicTopNavigation that has zero auth calls. Fewer requests 👌🏼#BuildInPublic
A fun little form dialog abstraction I’ve been using for my latest project - would you use this? #buildinpublic
January 5, 2025 at 6:54 PM
A fun little form dialog abstraction I’ve been using for my latest project - would you use this? #buildinpublic
As much as I love to code and build products, my first love had always been getting behind the kit
December 29, 2024 at 2:31 PM
As much as I love to code and build products, my first love had always been getting behind the kit
Is PayPal in trouble for this?
Honey’s deal-hunting browser extension is accused of ripping off influencers
Honey isn’t always the sweet deal it seems to be.
www.theverge.com
December 24, 2024 at 4:26 AM
Is PayPal in trouble for this?
I haven’t had a use case for using mongo that Postgres couldn’t handle, so why noSQL? #buildinpublic
December 17, 2024 at 1:32 PM
I haven’t had a use case for using mongo that Postgres couldn’t handle, so why noSQL? #buildinpublic
Tailwind has reaching 1 billion downloads. Is it the end of traditional CSS?
December 12, 2024 at 12:22 PM
Tailwind has reaching 1 billion downloads. Is it the end of traditional CSS?
Note to self: stop letting great feature ideas stop you from shipping your MVP #buildinpublic
December 12, 2024 at 11:07 AM
Note to self: stop letting great feature ideas stop you from shipping your MVP #buildinpublic
This first SaaS I created failed.
And it wasn’t because the product sucked.
I was asked to join two non technical founders. Great!
What went wrong? every week there was a new vision, idea, direction.
There was no focus and no conviction in our product. It failed because it lacked leadership.
And it wasn’t because the product sucked.
I was asked to join two non technical founders. Great!
What went wrong? every week there was a new vision, idea, direction.
There was no focus and no conviction in our product. It failed because it lacked leadership.
November 30, 2024 at 1:03 PM
This first SaaS I created failed.
And it wasn’t because the product sucked.
I was asked to join two non technical founders. Great!
What went wrong? every week there was a new vision, idea, direction.
There was no focus and no conviction in our product. It failed because it lacked leadership.
And it wasn’t because the product sucked.
I was asked to join two non technical founders. Great!
What went wrong? every week there was a new vision, idea, direction.
There was no focus and no conviction in our product. It failed because it lacked leadership.
@alexanderkondov.bsky.social has some great books on React and Node.js and they’re 50% off right now with code BLACKFRIDAY. Check them out: alexanderkondov.gumroad.com
Subscribe to Alex Kondov on Gumroad
I write code during the day, play Dungeons & Dragons at night and lift weights in between.
alexanderkondov.gumroad.com
November 28, 2024 at 6:57 PM
@alexanderkondov.bsky.social has some great books on React and Node.js and they’re 50% off right now with code BLACKFRIDAY. Check them out: alexanderkondov.gumroad.com
Pro tip: if the domain for your app idea is taken try adding “get” in front of the name.
November 28, 2024 at 1:44 PM
Pro tip: if the domain for your app idea is taken try adding “get” in front of the name.
My goto stack for new severless projects:
Nextjs
Supabase (Auth + Postgres)
Postmark (emails)
QStash/Upstash (messaging + crons)
Vercel
Shadcn
Posthog (a/b tests)
Betterstack (Observability)
Mezmo (logging)
#react
Nextjs
Supabase (Auth + Postgres)
Postmark (emails)
QStash/Upstash (messaging + crons)
Vercel
Shadcn
Posthog (a/b tests)
Betterstack (Observability)
Mezmo (logging)
#react
November 28, 2024 at 1:29 AM
My goto stack for new severless projects:
Nextjs
Supabase (Auth + Postgres)
Postmark (emails)
QStash/Upstash (messaging + crons)
Vercel
Shadcn
Posthog (a/b tests)
Betterstack (Observability)
Mezmo (logging)
#react
Nextjs
Supabase (Auth + Postgres)
Postmark (emails)
QStash/Upstash (messaging + crons)
Vercel
Shadcn
Posthog (a/b tests)
Betterstack (Observability)
Mezmo (logging)
#react
Let’s stop starting 40 hour coding tutorials and start listening to @johncrickett.bsky.social
November 27, 2024 at 4:12 PM
Let’s stop starting 40 hour coding tutorials and start listening to @johncrickett.bsky.social
November 27, 2024 at 4:05 PM
Custom React hooks are a game changer! Here are 3 powerful use cases:
1️⃣ Data fetching & API calls
2️⃣ Managing user state (e.g., authentication)
3️⃣ Tracking generic behavior (e.g., scroll % or window size)
What’s your favorite custom hook use case? #react
1️⃣ Data fetching & API calls
2️⃣ Managing user state (e.g., authentication)
3️⃣ Tracking generic behavior (e.g., scroll % or window size)
What’s your favorite custom hook use case? #react
November 27, 2024 at 3:09 PM
Custom React hooks are a game changer! Here are 3 powerful use cases:
1️⃣ Data fetching & API calls
2️⃣ Managing user state (e.g., authentication)
3️⃣ Tracking generic behavior (e.g., scroll % or window size)
What’s your favorite custom hook use case? #react
1️⃣ Data fetching & API calls
2️⃣ Managing user state (e.g., authentication)
3️⃣ Tracking generic behavior (e.g., scroll % or window size)
What’s your favorite custom hook use case? #react