Satish Kumar Matta
mattakumar.bsky.social
Satish Kumar Matta
@mattakumar.bsky.social
SEO Maverick
Google’s MUVERA just broke SEO as we know it.

MUVERA’s multi-vector system doesn’t just match phrases; it understands intent. Only those companies optimising for intent-focused content will thrive in the near future.

If you’re still chasing keywords, you’re already behind.
July 10, 2025 at 9:33 AM
LLMs see you before your users do.

Stop considering SEO as a simple traffic and ranking tool.

It has a new growth model now. Optimise for AI Overviews and LLM visibility because AI mentions are more powerful than mere click-throughs.
July 2, 2025 at 5:52 AM
After a month of struggle, finally got my client on No. 1 position on 50+ queries on ChatGPT! 😎
June 27, 2025 at 2:48 PM
Google is no longer playing by the old SEO rulebook.

The Great Decoupling is here, and it's shaking the foundations of traditional search.

👉 Must read:
newsletter.mattakumar.com/p/the-great-...

#SEO #GoogleSearch
The Great Decoupling Explained: Should SEO Start Panicking?
The Great Decoupling SEO is changing how we rank, track, and convert. Learn what a Googler revealed and what smart brands can do next.
newsletter.mattakumar.com
June 26, 2025 at 12:35 PM
Generative AI is reshaping search but not replacing it.

The future of search isn’t either/or - it’s Google + LLMs.

Despite the rise of AI search engines, Google continues to lead, and this data snapshot proves it.

Read the full blog here: www.mattakumar.com/blog/llm-sea....
June 25, 2025 at 4:32 AM
5 Super Simple ChatGPT SEO Techniques to Implement for Traffic.

Don’t just use ChatGPT to write; use it to rank on AI-powered search.

Share the complete guide with your Content and SEO Team.
www.mattakumar.com/blog/chatgpt...
June 24, 2025 at 5:27 AM
TL;DR is back and essential for AI SEO in 2025!

Google favors structured content, and TL;DRs enhance visibility.

We’re adapting by adding TL;DRs below blog intros, using intent-driven phrases, and creating a Key Takeaway section for AI citations.

Let’s strategize!
#SEO #AI #ContentStrategy
June 20, 2025 at 1:10 PM
June 2025 SEO Updates – What You Need to Know

Get smart insights on AI, LLMs, and modern SEO, straight to your inbox.

Subscribe here: newsletter.mattakumar.com

#SEO #AIsearch #DigitalMarketing #GoogleUpdates #SEOstrategy
June 20, 2025 at 6:31 AM
Is your SEO ready for the AI era?

Discover smarter benchmarks that align with AI-driven search behavior.

Full strategy: newsletter.mattakumar.com/p/seo-benchm...

Subscribe: newsletter.mattakumar.com/ for more LLM, SEO, and AI Search content

#SEO #AI #DigitalMarketing
A Complete SEO Benchmarking Guide for the Gen AI Era
Learn how to use SEO benchmarking reports and essential GEO KPIs to develop a well-optimised website and prepare it for Gen AI search engines.
newsletter.mattakumar.com
June 20, 2025 at 5:00 AM
Google's focus is shifting towards semantic reuse instead of deep research. With AI Mode and Text Fragments, there's a new SEO visibility layer. Optimize your text fragments to stay visible in AI-driven searches!
#SEO #AI #DigitalMarketing
June 19, 2025 at 12:30 PM
What’s Working in SEO & LLM Optimization (2025 Edition)

The SEO landscape is rapidly evolving with the rise of LLM-driven search. Winning strategies today focus on AI-powered content optimization, semantic authority, and multi-platform presence across Google AI Overviews, ChatGPT, and Perplexity.
June 19, 2025 at 5:02 AM
ChatGPT SEO is no longer optional - it’s essential.

As LLMs like ChatGPT evolve into powerful search engines, your content needs to be optimized for Google and AI discovery.

👉Read the full blog: www.mattakumar.com/blog/chatgpt...
How to Rank in ChatGPT: Full SEO Optimization Guide
Learn ChatGPT SEO techniques to rank higher in ChatGPT search. Boost traffic with proven SEO and content optimization strategies that work in 2025.
www.mattakumar.com
June 19, 2025 at 4:56 AM
Unlock the True Potential of Your Landing Pages.

Discover how to align search intent, UX design, technical performance, and keyword strategy to boost both visibility and conversion rates.

Read: newsletter.mattakumar.com/p/seo-strate...
How to Develop an SEO Strategy for Landing Pages (Why It Matters)
Your landing page isn’t just a destination; it’s a ranking opportunity.
newsletter.mattakumar.com
June 17, 2025 at 9:04 AM
Your Ultimate SEO KPI Cheat Sheet for 2025 is Here!

Tools like GA4, SEMrush, Ahrefs, Screaming Frog, and more are mapped to each KPI for easy tracking and implementation.

Save this cheat sheet now and make smarter SEO decisions in 2025.
June 17, 2025 at 8:30 AM
Understanding how search engines work helps brands stay ahead of their competition. The fundamentals remained unchanged, from crawling and indexing to ranking and querying. Here's a simple explanation of how Google search works in 2025! 

#howSEOworks #SEO #Google
March 19, 2025 at 12:42 PM
AI search engines like Perplexity and ChatGPT often struggle with accurately citing news, frequently missing citations and generating misleading responses. Can AI search engines improve, or is this a growing concern?
#MisinformationAlert #FactCheckAI #AIHallucination #AIWrong #ResponsibleAI
March 18, 2025 at 6:31 AM
Where did all the "SEO is Dead" folks disappear to? Are we overthinking our push into LLMOs while the bigger picture "ranking on Google" remains as relevant as ever?

#SEO #GEO #LLMO
March 14, 2025 at 10:09 AM