What if F1 drivers and PR pros switched roles for a day? 😂
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CEO: "Can you add more… oomph to the press release?"
Verstappen: "Fk off. Shut the fk up! You write it!" [storms off]
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CEO: "Can we be 'edgy,' but, you know…safe?"
Sainz: "No! No! No! Get a grip! What are you doing? Get. A. Grip!"
#F1

Max—the champion! 🏆🏎

It's so great to see Russell win it, and Hamilton—the nicest guy on the grid—in 2nd place. 👏

I can't believe Sainz held it together after that pit f***up. 😮💪

Unlucky for Gasly, would've been so amazing to see another podium for him.

#f1 #formula1

Conversations like this are just one of the joys of working as a Comms professional.

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A big company anniversary. I ask the CEO, “𝘝𝘪𝘴𝘪𝘰𝘯?”
CEO: “𝘚𝘰𝘮𝘦𝘵𝘩𝘪𝘯𝘨 𝘩𝘶𝘨𝘦! 𝘔𝘦𝘮𝘰𝘳𝘢𝘣𝘭𝘦! 𝘓𝘪𝘬𝘦 𝘢 𝘰𝘯𝘤𝘦-𝘪𝘯-𝘢-𝘭𝘪𝘧𝘦𝘵𝘪𝘮𝘦 𝘦𝘷𝘦𝘯𝘵… 𝘣𝘶𝘵, 𝘺𝘰𝘶 𝘬𝘯𝘰𝘸, 𝘣𝘦𝘵𝘵𝘦𝘳.”
Me:
CEO:
Me: (𝘙𝘦𝘴𝘪𝘨𝘯𝘦𝘥 𝘴𝘪𝘨𝘩)

So, off we go.

#pr

PR pros can’t call in favors to our media friends. Coverage must be earned.

We aren’t the mafia.

If a stranger can't summarize your story, you're not telling one.

Here’s my go-to test: I hand what I’ve written to someone completely outside my field and ask, “What’s this about?”

If they can’t sum it up in a sentence or two, I scrap it and start over.

𝘚𝘪𝘮𝘱𝘭𝘪𝘤𝘪𝘵𝘺 𝘸𝘪𝘯𝘴.

#pr #storytelling