Similarity moderated these processes. Participants relied less on prevalence cues when evaluating similar others, yet similarity amplified the impact of norms once they were formed.

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The findings were quite consistent: prevalence was the dominant mechanism. Higher levels of visual disclosure among peers led to stronger descriptive and injunctive norms, which in turn increased participants’ own disclosure intentions.

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We therefore developed a new platform called Travelgram, closely resembling Instagram. It simulated the full social media experience. Participants scrolled, posted, liked, commented and we manipulated what they saw.

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NEW PREPRINT 💡

Together with @dougaparry.bsky.social, I just published a new preprint experimentally examining how specific normative cues on social media shape self-disclosure using an innovative simulation approach.

Link: osf.io/preprints/ps...

Read on for more information (1/9) 👇

It offers a comprehensive literature review of privacy and comparative privacy research, thereupon develops a new framework and a research agenda for comparative privacy research.