Your target audience wants to see examples of your work, reviews, deadlines, types of services, terms of working with you, your uniqueness, why they should choose you, etc.

So to understand who your real target audience is, ask yourself these two questions:

1. What am I doing?
2. Who needs it?

This content should be in your feed, but the main content should answer the question: how can this content be useful to my target client?
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Sometimes people confuse their target audience with those in their niche.

For example, you edit videos for creators and show editing techniques on your social media.

When you show editing techniques, it may interest freelancers like you who offer editing services.
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When making any purchase for me it always matters how the salesperson treats me.

A personalized approach is what builds customer loyalty and increases a seller's revenue.

It was a private store and the owner herself worked there. To top it all off, she gave me a discount and a nice gift bag.

Do you think I would go back to this store next time for a toy?
My answer is 100% yes.
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In one of the stores, all the toys were available to touch. The salesperson gave excellent advice and recommended toys that are bought for children with autism.

In addition to gifts for my niece, I bought a toy for my six year old daughter as well.
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Now you know where you are and where you want to come, what obstacles are in your way, you see the resources you can use and the tools you need.

All you have to do is plan the actions you need to take on your way from point A to point B.

Write down all the points and follow your roadmap.