Martin 👀
@martinoleary.bsky.social
Fintech CMO. Built Ireland's first digital bank. Scaled startups to $300M+ (Dublin/Dubai). Sharing lessons in 'Uncharted': Real growth, no fairytales. Dubai-based 🇦🇪
My Uncharted Newsletter -> https://www.dotmartin.io
My Uncharted Newsletter -> https://www.dotmartin.io
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Martin 👀
@martinoleary.bsky.social
· Mar 25
Vibe Marketing Is Already Here
One smart marketer can outwork a team of five and most startups haven’t noticed yet.
www.dotmartin.io
Vibe Marketing Is Already Here
One smart marketer + AI = the new 5-person growth team
www.dotmartin.io/p/vibe-marke...
One smart marketer + AI = the new 5-person growth team
www.dotmartin.io/p/vibe-marke...
Most social media advice is just one guy copying another guy who copied another guy. Try actually testing stuff.
November 21, 2025 at 2:27 PM
Most social media advice is just one guy copying another guy who copied another guy. Try actually testing stuff.
You can clone an app overnight. Good luck cloning trust and attention.
November 20, 2025 at 2:27 PM
You can clone an app overnight. Good luck cloning trust and attention.
Startups do not fail because of bad markets. They fail because the founders secretly hate each other.
November 19, 2025 at 2:27 PM
Startups do not fail because of bad markets. They fail because the founders secretly hate each other.
If your cofounder’s quirks annoy you now, wait until you are both broke, exhausted, and arguing over payroll.
November 18, 2025 at 2:27 PM
If your cofounder’s quirks annoy you now, wait until you are both broke, exhausted, and arguing over payroll.
A 10x AI engineer at 10% of the price? Somewhere a big tech hiring manager just broke into a cold sweat.
November 17, 2025 at 2:27 PM
A 10x AI engineer at 10% of the price? Somewhere a big tech hiring manager just broke into a cold sweat.
People overthink their first version when all that matters is proving someone actually wants it.
November 14, 2025 at 2:27 PM
People overthink their first version when all that matters is proving someone actually wants it.
Your landing page should not just sell. It should disarm every excuse your customer has for not buying.
November 13, 2025 at 2:27 PM
Your landing page should not just sell. It should disarm every excuse your customer has for not buying.
If you work in tech and do not read sci-fi, you are basically showing up to the game without watching the playbook.
November 12, 2025 at 2:27 PM
If you work in tech and do not read sci-fi, you are basically showing up to the game without watching the playbook.
The future does not come out of nowhere. It gets imagined first, then engineered into reality.
November 11, 2025 at 2:27 PM
The future does not come out of nowhere. It gets imagined first, then engineered into reality.
Startup marketing is like the gym. Everyone loves the idea of results, but most quit when it gets repetitive.
November 10, 2025 at 2:27 PM
Startup marketing is like the gym. Everyone loves the idea of results, but most quit when it gets repetitive.
Everyone wants to build the next unicorn. Nobody wants to be the one handing out flyers.
November 7, 2025 at 2:27 PM
Everyone wants to build the next unicorn. Nobody wants to be the one handing out flyers.
The future of product management is not endless roadmaps. It is execution and customer obsession.
November 6, 2025 at 2:27 PM
The future of product management is not endless roadmaps. It is execution and customer obsession.
Most AI startups think they are building iPhones. They are actually building screwdrivers. Pick your buyer accordingly.
November 5, 2025 at 2:27 PM
Most AI startups think they are building iPhones. They are actually building screwdrivers. Pick your buyer accordingly.
Coding is turning into directing. Knowing what to build matters more than how to type it out.
November 4, 2025 at 2:27 PM
Coding is turning into directing. Knowing what to build matters more than how to type it out.
Pricing complexity kills adoption. If people have to think too much about how your pricing works, they will just bounce.
November 3, 2025 at 2:27 PM
Pricing complexity kills adoption. If people have to think too much about how your pricing works, they will just bounce.
Customers never asked for the iPhone or AirPods either. That is because customers are not product designers.
October 31, 2025 at 2:27 PM
Customers never asked for the iPhone or AirPods either. That is because customers are not product designers.
Most founders cannot survive corporate. Too many meetings, too little control, and way too much rowing in circles.
October 30, 2025 at 2:27 PM
Most founders cannot survive corporate. Too many meetings, too little control, and way too much rowing in circles.
Founder life: “Where are we going?”
Corporate life: “Shut up and work.”
Corporate life: “Shut up and work.”
October 29, 2025 at 2:27 PM
Founder life: “Where are we going?”
Corporate life: “Shut up and work.”
Corporate life: “Shut up and work.”
Cheering for entrepreneurs is easy. The hard part is not secretly hoping they fail so you feel better about yourself.
October 28, 2025 at 2:27 PM
Cheering for entrepreneurs is easy. The hard part is not secretly hoping they fail so you feel better about yourself.
Burnout is not a flex. If your job makes you miserable, a fancier title will not fix it.
October 27, 2025 at 2:27 PM
Burnout is not a flex. If your job makes you miserable, a fancier title will not fix it.
Customer experience is the new conversion rate. If your systems suck, no budget increase will save you.
October 24, 2025 at 2:27 PM
Customer experience is the new conversion rate. If your systems suck, no budget increase will save you.
CMOs run the numbers. VCs run their gut. The market runs over whoever is wrong.
October 23, 2025 at 2:27 PM
CMOs run the numbers. VCs run their gut. The market runs over whoever is wrong.
Owning something does not mean running it. Running it does not mean calling the shots. Welcome to startups 😅
October 22, 2025 at 2:27 PM
Owning something does not mean running it. Running it does not mean calling the shots. Welcome to startups 😅
We're not witnessing the rise of AI agents. We're watching the death of mediocrity disguised as necessary human labour.
October 21, 2025 at 2:27 PM
We're not witnessing the rise of AI agents. We're watching the death of mediocrity disguised as necessary human labour.
Every engineer’s journey: “That is ridiculous.” → “Wait, maybe…” → “Oh no, we are all insane.”
October 20, 2025 at 2:27 PM
Every engineer’s journey: “That is ridiculous.” → “Wait, maybe…” → “Oh no, we are all insane.”