Mark Williams-Cook
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markwilliamscook.com
Mark Williams-Cook
@markwilliamscook.com
💌 Core Updates SEO newsletter: https://coreupdates.com
💻 Director at Candour https://withcandour.co.uk
💬 Founder at AlsoAsked https://alsoasked.com
🤝 Organiser at SearchNorwich https://searchnorwich.org

Fractional idiot. 100% gossip 0% innovation.
Opposite of a good one
November 12, 2025 at 12:24 PM
I don’t partake in mince pies
November 12, 2025 at 12:23 PM
Lookin' good, buddy! 😍
November 11, 2025 at 9:47 PM
Me watching @lilyray.nyc saying exactly what I am thinking, but smarterer.
a stuffed animal of patrick star from spongebob squarepants is laying down on a table .
Alt: a stuffed animal of patrick star from spongebob squarepants is laying down on a table .
media.tenor.com
November 10, 2025 at 7:05 PM
NUMBERS 👏
You deserve every single one.
November 7, 2025 at 3:25 PM
Reposted by Mark Williams-Cook
👉 63% of agents selected the first result – proof that being first still matters, even if ranking first doesn’t
👉 92% of agents relied on the Bing Search API
👉 46% of visits began in reading mode, using a text-based browser
👉 63% of first clicks immediately ended with the agent bouncing

🧵 2/3
When AI agents do the shopping: Insights from 100 conversations with ChatGPT Agent mode
As ChatGPT agents book, buy, and convert for users, SEO must evolve. Make your site agent-readable, accessible, and built to convert.
buff.ly
November 6, 2025 at 8:30 PM
😂 I just found the phrasing funny.
November 5, 2025 at 8:10 PM
“Generally won’t kill” 😂
November 5, 2025 at 8:04 PM
Thanks, appreciate that!
November 4, 2025 at 3:00 PM
This is one of the rare times I am not sure if I agree with you. The goal of good informational content is to push people over the Dunning-Kruger bell curve to make them realise there is more to [service] than meets the eye.

SEO is a great example.
November 3, 2025 at 1:19 PM