Mark Traphagen
@marktraphagen.bsky.social
VP Product Marketing & Training at seoClarity (all opinions my own) #seo. Out & proud queer non-binary #TransLivesMatter #BlackLivesMatter. Mandolin & vocals with String Break Band. Durham NC
BREAKING!
In the seoClarity Research Grid, no matter which US ecomm domain we look at, we're seeing a dramatic rise in AIOs in transactional keywords at the same time the Product feature is starting to decline.
7 min video on what this means >> www.seoclarity.net/research/eco...
In the seoClarity Research Grid, no matter which US ecomm domain we look at, we're seeing a dramatic rise in AIOs in transactional keywords at the same time the Product feature is starting to decline.
7 min video on what this means >> www.seoclarity.net/research/eco...
August 1, 2025 at 4:20 PM
BREAKING!
In the seoClarity Research Grid, no matter which US ecomm domain we look at, we're seeing a dramatic rise in AIOs in transactional keywords at the same time the Product feature is starting to decline.
7 min video on what this means >> www.seoclarity.net/research/eco...
In the seoClarity Research Grid, no matter which US ecomm domain we look at, we're seeing a dramatic rise in AIOs in transactional keywords at the same time the Product feature is starting to decline.
7 min video on what this means >> www.seoclarity.net/research/eco...
Research from the seoClarity Research Grid for US keywords on desktop shows the steady growth of keywords with an AIO where the AIO no longer ranks in the first position.
This represents about 10% of the keywords we track.
And AIOs are in positions 4-10 about 3% of the time now
This represents about 10% of the keywords we track.
And AIOs are in positions 4-10 about 3% of the time now
June 24, 2025 at 6:50 PM
Research from the seoClarity Research Grid for US keywords on desktop shows the steady growth of keywords with an AIO where the AIO no longer ranks in the first position.
This represents about 10% of the keywords we track.
And AIOs are in positions 4-10 about 3% of the time now
This represents about 10% of the keywords we track.
And AIOs are in positions 4-10 about 3% of the time now
How often do AI Overviews rank lower than position one?
Not very often according to our latest seoClarity data tracking AIOs in US keywords on desktop.
AIO Rank Positions
1 = 97.7%
2 = 1.2%
3 = 0.5%
4 = 0.3%
4 or less = 0.2%
Not very often according to our latest seoClarity data tracking AIOs in US keywords on desktop.
AIO Rank Positions
1 = 97.7%
2 = 1.2%
3 = 0.5%
4 = 0.3%
4 or less = 0.2%
May 27, 2025 at 5:57 PM
How often do AI Overviews rank lower than position one?
Not very often according to our latest seoClarity data tracking AIOs in US keywords on desktop.
AIO Rank Positions
1 = 97.7%
2 = 1.2%
3 = 0.5%
4 = 0.3%
4 or less = 0.2%
Not very often according to our latest seoClarity data tracking AIOs in US keywords on desktop.
AIO Rank Positions
1 = 97.7%
2 = 1.2%
3 = 0.5%
4 = 0.3%
4 or less = 0.2%
“Our confusion and misery comes from not knowing that the gold is right here—and from always looking somewhere else.”
Pema Chodron - The Compassion Book
Pema Chodron - The Compassion Book
March 6, 2025 at 1:19 PM
“Our confusion and misery comes from not knowing that the gold is right here—and from always looking somewhere else.”
Pema Chodron - The Compassion Book
Pema Chodron - The Compassion Book
Top 20 Industries Showing AI Overviews in January 2025
Fresh from our seoClarity Research Grid, here are the industry groups that showed the most AI Overviews in January.
These have remained relatively stable over the past several months, with only a few categories switching places.
Fresh from our seoClarity Research Grid, here are the industry groups that showed the most AI Overviews in January.
These have remained relatively stable over the past several months, with only a few categories switching places.
February 5, 2025 at 5:25 PM
Top 20 Industries Showing AI Overviews in January 2025
Fresh from our seoClarity Research Grid, here are the industry groups that showed the most AI Overviews in January.
These have remained relatively stable over the past several months, with only a few categories switching places.
Fresh from our seoClarity Research Grid, here are the industry groups that showed the most AI Overviews in January.
These have remained relatively stable over the past several months, with only a few categories switching places.
Over the next several posts here I'm going to provide evidence for that, but the graph below shows point number one: AIOs make up less than 5% of US keywords.
BETTER: Get ALL the evidence behind my hot take at >> www.seoclarity.net/blog/should-...
🧵3/3
BETTER: Get ALL the evidence behind my hot take at >> www.seoclarity.net/blog/should-...
🧵3/3
December 12, 2024 at 1:58 PM
Over the next several posts here I'm going to provide evidence for that, but the graph below shows point number one: AIOs make up less than 5% of US keywords.
BETTER: Get ALL the evidence behind my hot take at >> www.seoclarity.net/blog/should-...
🧵3/3
BETTER: Get ALL the evidence behind my hot take at >> www.seoclarity.net/blog/should-...
🧵3/3
I've been studying AIOs daily since they were SGE. But better than that, with the power of seoClarity I have access to amazing data and insights into how they are REALLY impacting thousands of sites.
SPOILER: AIOs are NOT a major priority (at least for now) for your SEO.
🧵2/3
SPOILER: AIOs are NOT a major priority (at least for now) for your SEO.
🧵2/3
December 12, 2024 at 1:58 PM
I've been studying AIOs daily since they were SGE. But better than that, with the power of seoClarity I have access to amazing data and insights into how they are REALLY impacting thousands of sites.
SPOILER: AIOs are NOT a major priority (at least for now) for your SEO.
🧵2/3
SPOILER: AIOs are NOT a major priority (at least for now) for your SEO.
🧵2/3
Should you try to rank for AI Overviews? #HotTake
The assumption has been that Google's AI Overviews are competing with you for significant traffic, and therefore you should be spending considerable effort trying to appear in them.
But is that really the case?
Continue this 🧵to find out! 1/3
The assumption has been that Google's AI Overviews are competing with you for significant traffic, and therefore you should be spending considerable effort trying to appear in them.
But is that really the case?
Continue this 🧵to find out! 1/3
December 12, 2024 at 1:58 PM
Should you try to rank for AI Overviews? #HotTake
The assumption has been that Google's AI Overviews are competing with you for significant traffic, and therefore you should be spending considerable effort trying to appear in them.
But is that really the case?
Continue this 🧵to find out! 1/3
The assumption has been that Google's AI Overviews are competing with you for significant traffic, and therefore you should be spending considerable effort trying to appear in them.
But is that really the case?
Continue this 🧵to find out! 1/3
Letting go of attachment has perhaps been the most fulfilling advancement I've made in my whole life
November 29, 2024 at 12:12 PM
Letting go of attachment has perhaps been the most fulfilling advancement I've made in my whole life
Who will be my one thousandth Bluesky follower?
November 26, 2024 at 12:47 AM
Who will be my one thousandth Bluesky follower?
(continued) But now in October those have gone down a bit, settling in at just under 6%.
So far, AIOs are not a big threat to ecommerce traffic, especially since even when they do show, they are mostly informational even if the organic SERP is mostly products for sale.
So far, AIOs are not a big threat to ecommerce traffic, especially since even when they do show, they are mostly informational even if the organic SERP is mostly products for sale.
November 25, 2024 at 5:03 PM
(continued) But now in October those have gone down a bit, settling in at just under 6%.
So far, AIOs are not a big threat to ecommerce traffic, especially since even when they do show, they are mostly informational even if the organic SERP is mostly products for sale.
So far, AIOs are not a big threat to ecommerce traffic, especially since even when they do show, they are mostly informational even if the organic SERP is mostly products for sale.
Google pulls back a bit on AI Overviews for transactional keywords.
In September we saw AIOs for transactional keywords jump from 1.9% to 7.29% of all US keywords in our huge tracking set. ( @seoclarity.bsky.social data)
(Continued next post....)
In September we saw AIOs for transactional keywords jump from 1.9% to 7.29% of all US keywords in our huge tracking set. ( @seoclarity.bsky.social data)
(Continued next post....)
November 25, 2024 at 5:03 PM
Google pulls back a bit on AI Overviews for transactional keywords.
In September we saw AIOs for transactional keywords jump from 1.9% to 7.29% of all US keywords in our huge tracking set. ( @seoclarity.bsky.social data)
(Continued next post....)
In September we saw AIOs for transactional keywords jump from 1.9% to 7.29% of all US keywords in our huge tracking set. ( @seoclarity.bsky.social data)
(Continued next post....)
One of the coolest things is my friend has a photo of her and Ariana back then where my friend is wearing a witches Halloween costume and they are in the same position as this photo
November 25, 2024 at 2:00 PM
One of the coolest things is my friend has a photo of her and Ariana back then where my friend is wearing a witches Halloween costume and they are in the same position as this photo
Are you ready for AI Search?
Before an AI search engine can incorporate content from your site, it has to crawl your pages.
@seoclarity.bsky.social clients have full visibility into the activity of AI Search Engines with support for OpenAI, Perplexity and Bing!
Before an AI search engine can incorporate content from your site, it has to crawl your pages.
@seoclarity.bsky.social clients have full visibility into the activity of AI Search Engines with support for OpenAI, Perplexity and Bing!
November 25, 2024 at 1:17 PM
Are you ready for AI Search?
Before an AI search engine can incorporate content from your site, it has to crawl your pages.
@seoclarity.bsky.social clients have full visibility into the activity of AI Search Engines with support for OpenAI, Perplexity and Bing!
Before an AI search engine can incorporate content from your site, it has to crawl your pages.
@seoclarity.bsky.social clients have full visibility into the activity of AI Search Engines with support for OpenAI, Perplexity and Bing!
It’s taken me seven years of dating since coming out to finally find the keeper. She was worth the wait…
November 24, 2024 at 2:02 AM
It’s taken me seven years of dating since coming out to finally find the keeper. She was worth the wait…
ALERT SEO COMMUNITY - Yet another impostor of our beloved, late friend Bill Slawski. Please search for and report.
November 21, 2024 at 9:31 PM
ALERT SEO COMMUNITY - Yet another impostor of our beloved, late friend Bill Slawski. Please search for and report.
ChatGPT super wrong answer. AI Overviews are not being shown in Germany. The source cited does not say they are.
November 21, 2024 at 12:31 PM
ChatGPT super wrong answer. AI Overviews are not being shown in Germany. The source cited does not say they are.
UPDATE: My instructions below create a temporary view. Thanks to @markalves.com, this is how you create a permanent report on AI engine referral traffic you can view again in GA4:
November 20, 2024 at 3:33 PM
UPDATE: My instructions below create a temporary view. Thanks to @markalves.com, this is how you create a permanent report on AI engine referral traffic you can view again in GA4:
Here's how, thanks to @markalves.com (I added more detail to his instructions)
November 20, 2024 at 3:31 PM
Here's how, thanks to @markalves.com (I added more detail to his instructions)
Good one for this Transgender Day of Remembrance
November 20, 2024 at 1:41 PM
Good one for this Transgender Day of Remembrance
Now you can see the referral traffic from those AI engines
November 19, 2024 at 8:08 PM
Now you can see the referral traffic from those AI engines
9. Click apply
November 19, 2024 at 8:08 PM
9. Click apply
8. In Value window, enter the ID of the engines you want to track with a pipe | symbol between each.
November 19, 2024 at 8:08 PM
8. In Value window, enter the ID of the engines you want to track with a pipe | symbol between each.
7. Set match type to "matches partial regex"
November 19, 2024 at 8:08 PM
7. Set match type to "matches partial regex"