Your welcome campaign is a chance to build trust, to educate & to support your buyer.

You become legally obliged to comply with relevant GDPR provisions when your organisation processes the personal data of individuals who are in the EU, regardless of where the data is processed.

Eloqua users have all the tools they need to execute their content strategy by designing, building, and delivering an exceptional subscription CX to their audience. Combining Email Groups, Eloqua forms & landing pages, and personalisation will deliver the best possible outcomes.

Without a clean, unified data foundation, these powerful new AI tools will not be able to realise anything like their true potential.

From a marketing perspective, it’s clear: Oracle is making a massive, all-in gamble on AI. But their approach is different from competitors like Salesforce, and it hinges on one central, trillion-dollar conundrum.

This month, we covered Lead Scoring 101 & provided tips & ideas to incorporate Eloqua AI. We also explored using Eloqua's lead scoring functionality to do more than generate MQLs.

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Your Eloqua Forms can do so much more than capture leads or registrations. This 'Advanced' Form Design Editor episode will inspire you to do more with Eloqua Forms.

Join Derek from Marketing Cube in September as he takes an "Advacned" look at Eloqua Forms and shares some secrets about this powerful tool for Eloqua clients.

Discover how more effective templates enhance your CX - Build campaigns faster and stay on brand. Eloqua's new Template Managers make it easy to create polished, on-brand assets in minutes.

I attended the Cvent Accelerate event in Sydney this week. I went to gain a better understanding of their ability to integrate with marketing automation platforms, such as Eloqua, Salesforce etc.

Our team of Eloqua experts is ready to assist you and your team in harnessing the power of these new features. We can offer tailored advice on how to best leverage these Advanced AI capabilities to fo...

The value of first-party data has never been higher. With increasing privacy regulations and the gradual decline of third-party cookies, organisations are rethinking how they engage, understand, and deliver value to their customers. Smart use of forms to capture first-party data is critical.

Globally, Eloqua users create more Landing Pages than they do emails. What about you? Use cases to help you achieve more effective results from your campaigns with on-brand, no-code landing pages Access this month's webinar replay What you need to know Selecting Eloqua Landing Pages vs. your CMS will primarily be driven by your campaign objectives. You can create a Landing Page once, save it as a template, and then deliver a no-code, on-brand experience for your Eloqua user community.

Oracle's primary messaging suggests salespeople and sales operations are the key user communities for Guided Campaigns. The development of Guided Campaigns was partly to address what they believe is a...

Oracle's primary messaging suggests salespeople and sales operations are the key user communities for Guided Campaigns. The development of Guided Campaigns was partly to address what they believe is a need for greater unification between Sales and Marketing while also enabling other non-marketers access to Eloqua's functions via a simplified interface.

The foundation for a relationship is Trust. A customer will not give information to a brand they do not trust. Using their data in ways they did not consent to breaks that trust. Listening to your customer and presenting a unified brand engenders trust.

Across your many channels, email serves as the cornerstone. It is marketing's role to maximise Eloqua's rich functionality and boost engagement. Access the webinar replay to discover how

It was great to spend two days with you in Brisbane, thank you for the feedback on the points I covered. Click-through to access more resources and the presentation. Or, just say hi.

While this webinar is primarily designed for Oracle Eloqua clients, the fundamentals covered, apply to all email marketers. Put your audience at the heart of your campaigns.

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