MarkBorkowski
@markborkowski.bsky.social
Publicist. Strategist. Observing the mood of the herd. A man who, when he smells flowers, looks around for a coffin. Other musings http://www.markborkowski.co.uk - https://borkowski.substack.com/
Tess and Claudia quitting Strictly isn’t drama — it’s strategy. They read the room, left with rhythm intact. The real career killer isn’t AI, it’s comfort. Know when to change the music before the floor gives way. www.linkedin.com/posts/markbo...
Tess Daly and Claudia Winkleman's exit from Strictly: A masterclass in timing | Mark Borkowski posted on the topic | LinkedIn
Tess Daly and Claudia Winkleman quitting Strictly isn’t just TV fluff it’s a masterclass in the politics of timing. Cynics will suspect a hidden narrative beneath the sequins, but taken at face value...
www.linkedin.com
October 26, 2025 at 6:18 PM
Tess and Claudia quitting Strictly isn’t drama — it’s strategy. They read the room, left with rhythm intact. The real career killer isn’t AI, it’s comfort. Know when to change the music before the floor gives way. www.linkedin.com/posts/markbo...
Meghan drops another visual metaphor: barefoot innocence, nurturing masculinity, and California as the new Windsor. A #PR palm-fronded Eden? Insanity is doing the same thing and expecting different results. Gesture battles will never win a war.
May 5, 2025 at 10:14 AM
Meghan drops another visual metaphor: barefoot innocence, nurturing masculinity, and California as the new Windsor. A #PR palm-fronded Eden? Insanity is doing the same thing and expecting different results. Gesture battles will never win a war.
Prince Harry isn’t losing because he’s being honest. He’s losing because he lacks smart tactical thinking. It’s not authenticity that’s hurting him, it’s predictability. Emotional honesty without strategic nous is just performance art for the tabloids.
tinyurl.com/3e4pvz6f
tinyurl.com/3e4pvz6f
#royalfamily #publicrelations #mediastrategy #reputationmanagement… | Mark Borkowski | 78 comments
I’ve been continuing to ponder Prince Harry’s PR woes laid bare in his BBC confessional. When you repeatedly cast yourself as the eternally wounded, misunderstood prince, the public doesn’t lean in w...
www.linkedin.com
May 5, 2025 at 9:40 AM
Prince Harry isn’t losing because he’s being honest. He’s losing because he lacks smart tactical thinking. It’s not authenticity that’s hurting him, it’s predictability. Emotional honesty without strategic nous is just performance art for the tabloids.
tinyurl.com/3e4pvz6f
tinyurl.com/3e4pvz6f
My Friday sermon … the Tectonic plates have shifted
When a Trump-supporting journalist heckled President Zelensky for not wearing a suit, he showed us all how PR, Media and Communications have changed forever.
tinyurl.com/axjv6ycb
When a Trump-supporting journalist heckled President Zelensky for not wearing a suit, he showed us all how PR, Media and Communications have changed forever.
tinyurl.com/axjv6ycb
Mark Borkowski on LinkedIn: When a Trump-supporting journalist heckled President Zelensky for not… | 35 comments
When a Trump-supporting journalist heckled President Zelensky for not wearing a suit, he showed us all how PR, Media and Communications have changed… | 35 comments on LinkedIn
www.linkedin.com
March 7, 2025 at 9:13 PM
My Friday sermon … the Tectonic plates have shifted
When a Trump-supporting journalist heckled President Zelensky for not wearing a suit, he showed us all how PR, Media and Communications have changed forever.
tinyurl.com/axjv6ycb
When a Trump-supporting journalist heckled President Zelensky for not wearing a suit, he showed us all how PR, Media and Communications have changed forever.
tinyurl.com/axjv6ycb
Question of the day: Can Meghan Markle teach us something about PR? Is Meghan the undisputed empress of reinvention, or merely the architect of strategic bewilderment?
www.linkedin.com/posts/markbo...
www.linkedin.com/posts/markbo...
Mark Borkowski on LinkedIn: Meghan Markle Renames Lifestyle Brand 'American Riviera Orchard' to 'As…
Question of the day: Can Meghan Markle teach us something about PR? Is Meghan the undisputed empress of reinvention, or merely the architect of strategic…
www.linkedin.com
February 18, 2025 at 7:02 PM
Question of the day: Can Meghan Markle teach us something about PR? Is Meghan the undisputed empress of reinvention, or merely the architect of strategic bewilderment?
www.linkedin.com/posts/markbo...
www.linkedin.com/posts/markbo...
This isn’t couture. It isn’t rebellion. It isn’t even remotely original. It’s just strategic nudity, rebranded as avant-garde provocation…. #GRAMMYs #Kanye
My thoughts on LadyGodiva…
tinyurl.com/393ruus9
My thoughts on LadyGodiva…
tinyurl.com/393ruus9
February 3, 2025 at 10:16 PM
This isn’t couture. It isn’t rebellion. It isn’t even remotely original. It’s just strategic nudity, rebranded as avant-garde provocation…. #GRAMMYs #Kanye
My thoughts on LadyGodiva…
tinyurl.com/393ruus9
My thoughts on LadyGodiva…
tinyurl.com/393ruus9
Shame the #TheTraitorsUK has been screwed by the ‘The Seer’ mechanic more of a game spoiler than a game changer. If it ain’t broke …
January 23, 2025 at 10:27 PM
Shame the #TheTraitorsUK has been screwed by the ‘The Seer’ mechanic more of a game spoiler than a game changer. If it ain’t broke …
If I had a world of my own, everything would be nonsense. Nothing would be what it is, because everything would be what it isn't. And contrary wise, what is, it wouldn't be. And what it wouldn't be, it would. You see?
Lewis Carroll, Alice’s Adventures in Wonderland / Through the Looking-Glass
Lewis Carroll, Alice’s Adventures in Wonderland / Through the Looking-Glass
December 4, 2024 at 6:45 AM
If I had a world of my own, everything would be nonsense. Nothing would be what it is, because everything would be what it isn't. And contrary wise, what is, it wouldn't be. And what it wouldn't be, it would. You see?
Lewis Carroll, Alice’s Adventures in Wonderland / Through the Looking-Glass
Lewis Carroll, Alice’s Adventures in Wonderland / Through the Looking-Glass
Reposted by MarkBorkowski
Leaving X is not an existential crisis. It’s an acceptance of reality www.politico.com/news/magazin...
Democrats Face an Existential Crisis on X
Conversations with a dozen insiders point to a party that is unsure about whether to leave or engage with the increasingly MAGA platform.
www.politico.com
December 1, 2024 at 5:48 PM
Leaving X is not an existential crisis. It’s an acceptance of reality www.politico.com/news/magazin...
North Norfolk Digital calling? “Gregg Wallace apologises for 'middle-class women' comment”
www.bbc.com/news/article...
www.bbc.com/news/article...
Gregg Wallace apologises for 'middle-class women' comment
It follows him suggesting claims against him came from a handful of "middle-class women of a certain age".
www.bbc.com
December 2, 2024 at 2:27 PM
North Norfolk Digital calling? “Gregg Wallace apologises for 'middle-class women' comment”
www.bbc.com/news/article...
www.bbc.com/news/article...
Oh dear, is #GreggWallace trying to channel the Trumpian PR playbook? Blaming ‘middle-class women of a certain age’ for allegations against him is a masterclass in crisis mismanagement. Stereotypes won’t win sympathy—it’s a recipe for reputational disaster. Stop talking. Start reflecting.
December 1, 2024 at 9:21 AM
Oh dear, is #GreggWallace trying to channel the Trumpian PR playbook? Blaming ‘middle-class women of a certain age’ for allegations against him is a masterclass in crisis mismanagement. Stereotypes won’t win sympathy—it’s a recipe for reputational disaster. Stop talking. Start reflecting.
Fine piece .. www.spectator.co.uk/article/the-...
The Groucho Club died years ago
The Groucho Club in London Soho has closed after a complaint by the police. Westminster Council is currently reviewing the club's licence.
www.spectator.co.uk
November 29, 2024 at 9:54 AM
Fine piece .. www.spectator.co.uk/article/the-...
The forums sprouting up to cash in on the #Groucho silence are knee deep with ridiculous theories. The deafening echo chamber isn’t helping. The reality? The #GrouchoClub is facing a profound existential threat. If the rumours are true, members may have sipped our last overpriced cocktail there.
November 28, 2024 at 11:00 AM
The forums sprouting up to cash in on the #Groucho silence are knee deep with ridiculous theories. The deafening echo chamber isn’t helping. The reality? The #GrouchoClub is facing a profound existential threat. If the rumours are true, members may have sipped our last overpriced cocktail there.
Hope it’s not the end of the #GrouchoClub. The last six months have been weird enough. Some folks should be careful what they wish for…
www.standard.co.uk/going-out/ba...
www.standard.co.uk/going-out/ba...
Soho's famous Groucho Club closes as it faces licence review
The Groucho first opened in 1985 and has long been a hit with the Soho crowd
www.standard.co.uk
November 26, 2024 at 3:01 PM
Hope it’s not the end of the #GrouchoClub. The last six months have been weird enough. Some folks should be careful what they wish for…
www.standard.co.uk/going-out/ba...
www.standard.co.uk/going-out/ba...
Really?
Heartbreaking pictures that expose true pain of Brad Pitt's divided family
Heartbreaking pictures expose true pain of Brad Pitt's broken family
Insiders have told DailyMail.com how members of Brad's wider family, including his nieces and nephews, are mourning the bond they once shared with his children.
bit.ly
November 23, 2024 at 4:08 PM
Really?
The good folk Borkowski offer weekly opinion and insight borkowski.substack.com
Media Trends and Insights by Borkowski | Substack
UK & Global Current Affairs Media Insight by PR Experts Borkowski. Click to read Media Trends and Insights by Borkowski, a Substack publication with hundreds of subscribers.
borkowski.substack.com
November 23, 2024 at 4:02 PM
The good folk Borkowski offer weekly opinion and insight borkowski.substack.com
The #Jaguar new ad: no cars, just couture? Bold move or Bud Light 2.0? Either way, 48 hours later, everyone’s talking. Noise no signal..
November 21, 2024 at 10:16 PM
The #Jaguar new ad: no cars, just couture? Bold move or Bud Light 2.0? Either way, 48 hours later, everyone’s talking. Noise no signal..
Reposted by MarkBorkowski
A reminder that we have prepared this starter pack with dozens of journalists, academics and media thinkers who are already on this platform. Some work at the Institute. Others are just people we read, learn from and admire
Follow them below
go.bsky.app/6r1SGfR
Follow them below
go.bsky.app/6r1SGfR
November 21, 2024 at 11:04 AM
A reminder that we have prepared this starter pack with dozens of journalists, academics and media thinkers who are already on this platform. Some work at the Institute. Others are just people we read, learn from and admire
Follow them below
go.bsky.app/6r1SGfR
Follow them below
go.bsky.app/6r1SGfR
If you’re rushing to condemn the @Jaguar rebrand, take a moment to consider the PR. There’s clearly a grand plan unfolding here. I’ll be watching from the sidelines. It’ll either soar to the heavens—or someone will be handed a concertina for an eternal gig at the gates of hell.
November 21, 2024 at 8:32 AM
If you’re rushing to condemn the @Jaguar rebrand, take a moment to consider the PR. There’s clearly a grand plan unfolding here. I’ll be watching from the sidelines. It’ll either soar to the heavens—or someone will be handed a concertina for an eternal gig at the gates of hell.
A must read .. A new era dawns. America’s tech bros now strut their stuff in the corridors of power @carolecadwalla
www.theguardian.com/commentisfre...
www.theguardian.com/commentisfre...
A new era dawns. America’s tech bros now strut their stuff in the corridors of power | Carole Cadwalladr
The era that began with the Great Disruptor’s first term is over. Beware the emerging elite
www.theguardian.com
November 14, 2024 at 11:53 PM
A must read .. A new era dawns. America’s tech bros now strut their stuff in the corridors of power @carolecadwalla
www.theguardian.com/commentisfre...
www.theguardian.com/commentisfre...
Bluesky is like Twitter, but fewer trolls—so far.
November 14, 2024 at 11:40 PM
Bluesky is like Twitter, but fewer trolls—so far.
Lets gather to shout into the void, but with better algorithms and fewer billionaires watching. A utopia of sorts, until we ruin it like everything else.
November 14, 2024 at 11:38 PM
Lets gather to shout into the void, but with better algorithms and fewer billionaires watching. A utopia of sorts, until we ruin it like everything else.