Mark
@markashworthsg.bsky.social
20+ years startup veteran. You'd think I'd be good at it by now.
Now helping bootstrappers grow with Lofi marketing at https://betrtesters.com
#buildinpublic #indiehackers
Now helping bootstrappers grow with Lofi marketing at https://betrtesters.com
#buildinpublic #indiehackers
Pinned
Mark
@markashworthsg.bsky.social
· Dec 23
BetrTesters.com - Beta SaaS Product Directory | Test New Software
Explore a curated directory of beta SaaS products at BetrTesters.com. Get early access to innovative software solutions across AI, marketing, productivity, and more. Perfect for early adopters and tec...
betrtesters.com
If you didn't submit your MVP to betrtesters.com for a free backlink
then you launched too late.
But seriously. You should start marketing from day -1.
Follow me for lofi advice on how to get started with winning product and marketing strategies
then you launched too late.
But seriously. You should start marketing from day -1.
Follow me for lofi advice on how to get started with winning product and marketing strategies
How to Write Content That LLMs Can Index and Actually Understand
open.substack.com/pub/lofimark...
open.substack.com/pub/lofimark...
How to Write Content That LLMs Can Index and Actually Understand
6 Practical Techniques That Make Your Writing More Effective for Both LLMs and Human Readers
open.substack.com
April 9, 2025 at 3:10 AM
How to Write Content That LLMs Can Index and Actually Understand
open.substack.com/pub/lofimark...
open.substack.com/pub/lofimark...
Apparently holding an umbrella in my hands makes me look significantly more British.
But the irony is that British people hardly ever carry an umbrella.
But the irony is that British people hardly ever carry an umbrella.
March 20, 2025 at 1:27 PM
Apparently holding an umbrella in my hands makes me look significantly more British.
But the irony is that British people hardly ever carry an umbrella.
But the irony is that British people hardly ever carry an umbrella.
The Developer's Curse: How Your Technical Brilliance Is Killing Your Sales Pitch
open.substack.com/pub/lofimark...
open.substack.com/pub/lofimark...
The Developer's Curse: How Your Technical Brilliance Is Killing Your Sales Pitch
Have you ever cringed watching a brilliant developer try to sell their product?
open.substack.com
March 20, 2025 at 2:53 AM
The Developer's Curse: How Your Technical Brilliance Is Killing Your Sales Pitch
open.substack.com/pub/lofimark...
open.substack.com/pub/lofimark...
POV filming content on a rooftop and it’s 32 degrees C (90F)
March 13, 2025 at 2:08 PM
POV filming content on a rooftop and it’s 32 degrees C (90F)
Potential new glasses style. Maybe?
March 2, 2025 at 3:25 PM
Potential new glasses style. Maybe?
I love Tuesdays. Let’s go!
February 18, 2025 at 7:03 AM
I love Tuesdays. Let’s go!
Such a beautiful machine
I have no use case for it
But it’s probably one of the best machines Apple has designed.
I have no use case for it
But it’s probably one of the best machines Apple has designed.
February 15, 2025 at 3:51 PM
Such a beautiful machine
I have no use case for it
But it’s probably one of the best machines Apple has designed.
I have no use case for it
But it’s probably one of the best machines Apple has designed.
Beautiful day.
Look at me. Still got tricks!
Look at me. Still got tricks!
February 14, 2025 at 5:04 AM
Beautiful day.
Look at me. Still got tricks!
Look at me. Still got tricks!
Roses are red
Jira is crap
Stop building features
Market that app
Jira is crap
Stop building features
Market that app
February 13, 2025 at 5:12 PM
Roses are red
Jira is crap
Stop building features
Market that app
Jira is crap
Stop building features
Market that app
Good thing about my current office location is that I can blend in with the tourists after leaving for the day.
Still pink shirt day btw.
Still pink shirt day btw.
February 12, 2025 at 10:56 AM
Good thing about my current office location is that I can blend in with the tourists after leaving for the day.
Still pink shirt day btw.
Still pink shirt day btw.
Why I think AI won't replace creatives. It will make them more valuable than ever. open.substack.com/pub/growthha...
February 12, 2025 at 7:12 AM
Why I think AI won't replace creatives. It will make them more valuable than ever. open.substack.com/pub/growthha...
Pink shirt day
Is the world ready for pink shirt day?
Is the world ready for pink shirt day?
February 12, 2025 at 2:12 AM
Pink shirt day
Is the world ready for pink shirt day?
Is the world ready for pink shirt day?
I thought this pic I took was great
Nobody agrees.
It's okay.
Continuing in my own lane.
Nobody agrees.
It's okay.
Continuing in my own lane.
February 10, 2025 at 11:14 AM
I thought this pic I took was great
Nobody agrees.
It's okay.
Continuing in my own lane.
Nobody agrees.
It's okay.
Continuing in my own lane.
Still the mayor of this after 9 years.
February 8, 2025 at 5:59 AM
Still the mayor of this after 9 years.
I didn’t make any new tools for betrtesters recently but here’s a neat product positioning tool for indie hackers that I think you should all use: betrtesters.com/articles/pro...
Product Positioning Generator for Early-Stage Indie Hackers | BetrTesters
Create a clear, compelling positioning statement for your MVP or early-stage product. Free tool designed for indie hackers who want to start marketing before launching.
betrtesters.com
February 6, 2025 at 3:12 PM
I didn’t make any new tools for betrtesters recently but here’s a neat product positioning tool for indie hackers that I think you should all use: betrtesters.com/articles/pro...
Whatever happened to these posters?
February 5, 2025 at 5:13 PM
Whatever happened to these posters?
AI needs to leave the Beatles alone
February 5, 2025 at 12:08 PM
AI needs to leave the Beatles alone
Super nice gym day
My face tells a different story but it's a lovely day
My face tells a different story but it's a lovely day
February 3, 2025 at 5:19 AM
Super nice gym day
My face tells a different story but it's a lovely day
My face tells a different story but it's a lovely day
Ladies and Gentlemen please take a moment to admire the straightest parking I’ve ever done in my entire life.
(I suck at all forms of parking)
(I suck at all forms of parking)
February 2, 2025 at 5:37 PM
Ladies and Gentlemen please take a moment to admire the straightest parking I’ve ever done in my entire life.
(I suck at all forms of parking)
(I suck at all forms of parking)
For those new to me, I also run a trademark application tracking site. Tracking trademark applications from companies can be fun and enlightening sometimes.
(Wikitrademarks.org)
(Wikitrademarks.org)
February 1, 2025 at 6:17 PM
For those new to me, I also run a trademark application tracking site. Tracking trademark applications from companies can be fun and enlightening sometimes.
(Wikitrademarks.org)
(Wikitrademarks.org)
Asked ChatGPT what advice my future self would give to current day me.
It’s right on point
It’s right on point
February 1, 2025 at 6:10 PM
Asked ChatGPT what advice my future self would give to current day me.
It’s right on point
It’s right on point
Rooftop working indie hacker vibes only sir
January 31, 2025 at 3:53 AM
Rooftop working indie hacker vibes only sir
Still stuck whether to charge a subscription model or do one-time payments?
🎯 Your product's natural usage pattern holds the key to your pricing strategy.
I wrote a deep dive on choosing between subscriptions vs. one-time payments.
Get my framework → lofimarketing.substack.com/p/the-freque...
🎯 Your product's natural usage pattern holds the key to your pricing strategy.
I wrote a deep dive on choosing between subscriptions vs. one-time payments.
Get my framework → lofimarketing.substack.com/p/the-freque...
The Frequency Trap: How to Choose Between Subscription vs. One-Time Pricing
Why Your Product's Natural Usage Pattern Should Define Your Pricing Strategy
lofimarketing.substack.com
January 31, 2025 at 3:28 AM
Still stuck whether to charge a subscription model or do one-time payments?
🎯 Your product's natural usage pattern holds the key to your pricing strategy.
I wrote a deep dive on choosing between subscriptions vs. one-time payments.
Get my framework → lofimarketing.substack.com/p/the-freque...
🎯 Your product's natural usage pattern holds the key to your pricing strategy.
I wrote a deep dive on choosing between subscriptions vs. one-time payments.
Get my framework → lofimarketing.substack.com/p/the-freque...
My kid's Chinese has gone from 0 to 100 after realizing he can say happy new year and be rewarded with these envelopes filled with cash.
Little mercenary. I approve.
Follow me for more pro level tips on raising bilingual children 😜
Little mercenary. I approve.
Follow me for more pro level tips on raising bilingual children 😜
January 28, 2025 at 12:57 PM
My kid's Chinese has gone from 0 to 100 after realizing he can say happy new year and be rewarded with these envelopes filled with cash.
Little mercenary. I approve.
Follow me for more pro level tips on raising bilingual children 😜
Little mercenary. I approve.
Follow me for more pro level tips on raising bilingual children 😜